Karima Kamal
Petaling Jaya
Summary
Experienced and dedicated Project and Brand Management with 18 years of valuable experience in Advertising, Branding, Marketing and Communications. Throughout her stint in Advertising, she has managed various Client’s portfolio ranging from Pharma/Health Care FMCG, F&B, Broadcasting, Property, Oil & Gas, Tourism and Telco. Project management professional with focus on delivering complex projects on time and within budget. Skilled in stakeholder management, resource allocation, and risk assessment. Proven ability to lead cross-functional teams, streamline processes, and drive strategic initiatives to achieve business goals.
Overview
20
20
years of professional experience
Work History
Senior Project Manager
Publicis Groupe (Content Factory/PXP Studios)
07.2025 - Current
- Work closely with cross-functional teams that is based in India, including Technical Leads, Developers, QA, Creative functions, and Business Analyst to ensure seamless project delivery.
- Work closely with Program Directors to ensure projects are delivered smoothly.
- Lead and supervise the project lifecycle from inception to conclusion, managing each phase closely with a meticulous attention to detail.
- Implement and enforce best practices and operation procedures.
- Oversee day-to-day project operations, including status updates and follow-ups on open tasks/actions.
- Maintain active and open communication with all stakeholders, providing timely updates, follow-ups, and reminders.
- Act as the conduit for clients and internal teams, facilitating transparent and productive engagement.
- Resolve project-related challenges and impediments to ensure project timelines are consistently met.
- Evaluate and prioritize Service Level Agreements (SLAs) based on project deadlines and market-specific demands.
- Proactively identify client needs and expectations to ensure project deliverables meet or exceed these requirements.
- Ensure prompt and effective resolution of client issues, concerns, and complaints, maintaining high levels of client satisfaction.
- Content Factory/PXP Studios. Portfolio: Pfizer (APAC Market – Australia, New Zealand, Malaysia and LATAM Market – Brazil and Canada).
Account Director
Publicis Groupe (Leo Burnett)
01.2024 - 07.2025
- Worked closely with the Business Director on managing day-to-day and ensure all is running smoothly on the Brand Management team.
- Worked closely with the Strategic Planning team on setting strategic direction for Client’s marketing campaign.
- Worked closely with Social Media team as part of Client’s integrated marketing campaign.
- Managed day-to-day communication and campaign related matters with the Client.
- Worked closely with the internal Creative team in ensuring the briefs from Client are delivered effectively.
- Worked closely with internal Production team and third-party Production House on producing TVC, Digital Video for Client’s marketing campaign.
- Managed revenue, forecast and budgeting to grow the company’s revenue.
- Worked closely with Media Agency on integrated campaigns ensuring the proposed creatives are amplified through the right platforms and effective media buys.
- Leo Burnett. Portfolio: PETRONAS Dagangan Berhad and Nescafe.
Brand Director
FCB Shout
03.2020 - 05.2023
- Report directly to the General Manager.
- Spearheaded the team in managing Client’s Integrated Marketing Campaigns (ATL, BTL, Digital).
- Worked closely with the internal Creative team in ensuring Client’s campaign is managed according to timeline and runs smoothly.
- Also worked closely with the internal Producer on all matters regarding print and video production.
- Report to CEO and General Manager on revenue, forecast and budgeting. This includes managing Client’s budget for campaigns.
- Worked closely with the General Manager on developing campaign strategy.
Senior Digital Marketing Consultant
Ydigital Asia Malaysia
03.2019 - 09.2019
- Managed Client’s Digital Marketing Campaign (strategy, conceptualisation, visual development, media optimization and monthly performance report).
- Prepared proposals to pitch for new businesses and up-selling ideas to existing Clients.
- Worked closely with Performance Data Analyst in monitoring Client’s campaign performance and optimization as well as monthly checking on Campaign Performance Report and SEO Report.
Associate Brand Director
TBWA\Group Malaysia
06.2017 - 08.2018
- Managed Pizza Hut’s Branding and Integrated Marketing Campaigns (ATL, BTL, Digital Video production).
- Worked closely with Strategic Planner on setting campaign strategic direction as well as other internal parties - Creative team, Production team and Finance team.
- Provide guidance and mentoring Account Manager and Account Executive in ensuring day to day jobs are well executed.
- Worked closely with Client’s Agency Partners (Media, PR, Social Media team) to amplify the campaign idea on relevant media platforms.
Senior Brand Manager
Naga DDB Tribal
12.2014 - 05.2017
- Managed Client’s Integrated Marketing Campaigns for (ATL, BTL, Digital mainly digital banners, social media postings and special media buys).
- Managed Content Marketing & Communications for Astro Malay Channels (ATL, BTL, Digital mainly social media).
- Involved in Astro’s Ramadan Raya Campaign for the year 2016 and 2017 (campaign conceptualisation, marketing collateral development, TVC production).
Brand Manager
Ignite Sdn. Bhd. (Sister Company of DraftFCB)
08.2012 - 12.2013
- Managed Integrated Marketing Campaigns (ATL and BTL mainly for POSM, Packaging Design) for Safi range of products.
- Provide guidance and mentoring Account Executives in ensuring day to day jobs are well executed according to campaign timeline and meeting Client’s brief for campaign deliverables.
- Involved in the launch of Safi Rania Diamond and Safi Rania Gold range of products.
- (Sister company of DraftFCB)
Brand Manager
Leo Burnett Malaysia
02.2011 - 08.2012
- Managed Integrated Marketing Campaigns (ATL and BTL mainly for POSM) Dutch Lady products.
- Provide guidance and mentoring Account Executives in ensuring day to day jobs are well executed according to campaign timeline and meeting Client’s brief for campaign deliverables.
Senior Brand Executive
FIF Brand Communications
02.2009 - 01.2011
- Managed Clients’ marketing collaterals.
- Managed Client’s on ground events for MAS Enrich.
- Involved in development and production of MAS Temptations in-flight magazine.
Brand Executive
Astana International
01.2007 - 01.2009
- Managed Client’s ATL Campaigns and day to day execution.
- Competitor review and analysis.
- Worked closely with internal parties - Creative team, Production team and Finance.
Education
Diploma - Multimedia, Advertising & Broadcasting
Limkokwing Institute of Creative Technology twinning program with Curtin University
12-2000
Skills
- Project management
- Team leadership
- Cross-functional collaboration
- Client relationship management
- Communication skills
- Problem resolution
- Communication excellence
- Project deadline management
Timeline
Senior Project Manager
Publicis Groupe (Content Factory/PXP Studios)
07.2025 - Current
Account Director
Publicis Groupe (Leo Burnett)
01.2024 - 07.2025
Brand Director
FCB Shout
03.2020 - 05.2023
Senior Digital Marketing Consultant
Ydigital Asia Malaysia
03.2019 - 09.2019
Associate Brand Director
TBWA\Group Malaysia
06.2017 - 08.2018
Senior Brand Manager
Naga DDB Tribal
12.2014 - 05.2017
Brand Manager
Ignite Sdn. Bhd. (Sister Company of DraftFCB)
08.2012 - 12.2013
Brand Manager
Leo Burnett Malaysia
02.2011 - 08.2012
Senior Brand Executive
FIF Brand Communications
02.2009 - 01.2011
Brand Executive
Astana International
01.2007 - 01.2009
Diploma - Multimedia, Advertising & Broadcasting
Limkokwing Institute of Creative Technology twinning program with Curtin University