Kai Hoo Lim

• Sales: To ensure the attainment of the sales and targets of the product groups. Monitoring, review, and control with relevant distributors or key wholesalers.
• To visit Key Wholesaler every month to review sales in performance and sell out, to review feedback from previous month's promotion.
• To identify market rooms to sell to a wholesaler channel / pharmacy / local supermarket (GTLKA) / Sub sales.
• To plan a strategy according to your own regions to improve business in total.
• Supervise the sales team, to ensure sales space is optimally covered by a wholesaler sales representative or distributor; to ensure products are distributed, merchandised and priced to the standards expected; support & assist sales representatives; develop / trade customer rapport.
• To work hand in hand together with the distributor and key wholesaler on sales objectives.
• To build good relationships with our key wholesalers, as :-

1) Quan Ye Trading - VSO Operator

2) Hun Hong Coffee Industries

3) Koh Soon Huat (YP) Sdn Bhd - Key

Wholesaler

4) KSH Enterprise Sdn Bhd - VSO Operator

5) Tenn Q Distributor Sdn Bhd - Key Wholesaler

6) Kwong Onn Tong Sdn Bhd - Regional

Distributor

7) YongHuat Marketing Sdn Bhd - Key

Wholesaler

8) Quanweili Sdn Bhd - VSO Operator

• To supervise merchandiser covering pharmacy with the daily routine job.
• To supervise, support, assist the Sales Executive to make sure daily routines are adhered to.

• Proven experience in developing GTLKA and managing sales teams, resulted in increased sales by 20% and customer satisfaction.
• Initiative to get potential suppliers comes in to company for driving sales to achieve company revenue growth.
• Handling all GTLKA, service buyer, plan promotion to ensure target is achieved.
• To plan and find sale space to improve some product's distribution based on customer required.
• Monthly review AR and send statement to propose payment from GTLKA.

Reason leaving: Due to Kalbe Malaysia offering back DBM position and requiring a home base in Batu Pahat.

• Sales: To ensure the attainment of the sales and targets of the product groups. Monitoring, review, and control with relevant distributor.
• To visit Key Wholesaler every month to review sales in performance and sell out, to review feedback from previous month's promotion.
• To identify market rooms to sell to a wholesaler channel / pharmacy / local supermarket (GTLKA) / Sub sales.
• To plan a strategy according to your own regions to improve business in total.
• Supervise the sales team, to ensure sales space is optimally covered by a wholesaler sales representative or distributor; to ensure products are distributed, merchandised and priced to the standards expected; support & assist sales representatives; develop / trade customer rapport.
• To work hand in hand together with the distributor (Delfi Marketing Sdn Bhd) and key wholesaler on sales objectives.
• To build good relationships with our key wholesaler, such as :-

1) Tongee (KL) Trading Sdn Bhd

2) CHC Merchandise Sdn Bhd

3) LK Tee Enterprise Sdn Bhd

4) Banee Sdn Bhd

5) Fusan Sdn Bhd

6) Benway Marketing Sdn Bhd

7) Seong Hee Trading Sdn Bhd

8) PXP Enterprise Sdn Bhd

9) Hoen Sdn Bhd

Reason leaving : Due to good opportunity offered by Jascon Food Sdn Bhd for Business Development Manager for Nationwide

• Sales: To ensure the attainment of the sales and revenue, targets of the product groups. Monitoring, reviewing, and controlling current performance against budgets.
• Supervise the sales team, to ensure sales territory is optimally covered from sales representative route; to ensure products are distributed, merchandised and priced to the standards expected; support & assist sales representatives; develop / trade customer rapport.
• To work hand in hand together with principals on sales objectives.
• Stock management: Plan monthly indents based on the stock cover guidelines by Management and Principal's guidelines.
• To ensure prompt action to reduce high stock positions.
• To ensure stock age levels are healthy, monitoring of FIFO, warning system; proposal disposal and stock rotation.
• To control written off from trade.
• Conduct stock spot check every week and month end.
• Credit Management: Assist sales representative to collect all due accounts.
• Liaise with credit control on slow paying or non-paying accounts for further action.
• Negotiation with outlet on payment to bring it forward as possible.
• Review credit limits and submit to Credit Controller cases for upward or downward revisions.
• Logistic: To ensure and organize warehouse management with AAE / Manager on vehicles and human workforce for lorry and function sales.
• To ensure they comply with Principal's delivery requirements.
• Administration: To ensure basic reports are submitted to the Manager on time.
• To liaise with accounts to ensure any promotion claims are covered by principals within the timing.
• To implement promotions within the allocated budget to outlets where necessary authorization.
• Within the controls, to keep expenditure within budget on mileage claims, sampling claims, and any admins claims.

Reason for Leaving: Due to too long for working hours, needed much entertained client in outlet for building extra rapport.

• Monitor, guide, motivate and manage all subordinates to achieve pre-set sales target, distribution and merchandising & display objectives as outlined by Key Account Manager.
• Executing all responsibilities within pre-determined budgets, procedures, and implement in-store promotion in IS/Key Account, and ensure company policies are adhered to effectively.
• Plan, implement and monitor promotion activities in Key Account as outlined by marketing and sales department.
• Identify key issues and opportunities within internal organization and external business environment and recommend corrective plans where appropriate to Area Sales Manager & Key Account Manager.
• Plan itinerary together with subordinates to ensure full coverage of designated accounts in the most effective and structured manner.
• Brief subordinates and monitor their sales and promotional activities on the daily basis.
• Minimise trade/market returns through proper merchandising and responsible selling by subordinates.
• Review and analysis sales performance of all subordinates for accounts assigned and recommend corrective action plan to rectify non-performing areas and provide guidance as and when required.
• Conduct independent and Sales representative & Merchandiser accompaniment field visits in the trade to review merchandising, distribution, promotion activities and Sales Rep. performance at least 3 times a week.
• Attending customers' complaints and take prompt action to resolve problems.
• Perform additional responsibilities as and when instructed by Area Sales Manager.
• Weekly activities submit to superior.
• Reason for Leaving: Due to family issue, therefore to be in job in Batu Pahat.

• Monitor, guide, motivate and manage all subordinates to achieve pre-set sales target, distribution and merchandising & display objectives as outlined by the marketing and sales department.
• Executing all responsibilities within pre-determined budgets, procedures and ensuring company policies are adhered too.
• Plan, implement and monitor promotion activities as outlined by marketing and sales departments.
• Identify key issues and opportunities within the internal organization and external business environment and recommend corrective plans where appropriate to the Area Sales Manager.
• Plan an itinerary together with subordinates to ensure full coverage of designated accounts in the most effective and structured manner.
• Brief subordinates and monitor their sales and promotional activities on a daily basis (in the morning at stockist office).
• Minimize trade/market returns through proper merchandising and responsible selling by subordinates.
• Review and analyze sales performance of all subordinates for accounts assigned and recommend corrective action plans to rectify non-performing areas and provide guidance as and when required.
• Conduct independent and sales representative accompaniment field visits in the trade to review merchandising, distribution, promotion activities and sales representative's performance at least 3 times a week.
• Attending customers' complaints and taking prompt action to resolve problems.
• Perform additional responsibilities as and when instructed by the Area Sales Manager.
• Monitor competitors' activities and submit a weekly sales report to superior.
• Replace CRO to sell in their designated area when the CRO is on leave.

Reason for Leaving: Fimmex Trading Sdn. Bhd would like to drop the distributorship, and no other distributor would like to take over distributing this branding.

• Report daily sales to Sara Lee.
• Report and investigate market price of competitor products.
• Provide servicing to client/merchandise products.
• Giving promotion and idea display for customer.
• Open new account.
• Plan each month budget to purchase for supermarket and wholesaler.

Reason for Leaving: Principal from Mamypoko introduced to DKSH as Sales Executive.

• Report daily sales to main distributor.
• Report and investigate market price.
• Provide servicing to client.
• Giving promotion and idea display/merchandise for customer.
• Open new account.

Reason for Leaving: Due to distributorship taken by P&G.

• First of 3 Years - In Malaysia office: As a Merchandiser in Image Glow for about 3 years, the main job is liaising with UK customers such as Bewise, Officer Club, Sports World, Ethel Austin, Peacocks etc. We also having USA customer.
• Well understood in EEC country requirements.
• Receiving an order from the Manager & start with the following procedure as below: Prepare worksheet for the factory.
• Liaising or chasing lab-dips, samples, labeling to send for buyer approval.
• Need to check samples, lab-dips, labeling before sending them to buyer's approval. Chasing back comments/approval from the buyer when arrives.
• Monitoring production schedule with factory & reporting to manager.
• Liaising with buyer in each order detailing.
• Update critical path to buyer in weekly.
• Keep the shipment on time.
• After 4 years - Transfer to China office in Xiamen: As an Assistant Manager Sourcing & Development start from Dec 03, I transferred to China in Xiamen city in charge of an office in Xiamen.
• Orders also received from Malaysian office & distributed to staff.
• Prepare worksheet for the factory.
• Liaising or chasing lab-dips, samples, labeling to send for buyer approval.
• Need to check samples, lab-dips, labeling before sending them to the buyer for approval. Chasing back comments from the buyer when the parcel arrives.
• Monitoring production schedule with factory & reporting to the Manager in Malaysia.
• Liaising with buyer in each order detailing.
• Update critical path to buyer weekly.
• Keep the shipment on time.
• Solving problems between staff and customer problems in regard to comments and technical problems.
• Monitoring shipment from China to avoid any delays to avoid penalties from the end buyer.
• Sourcing new items for developing new products and samples.
• Monitor samples and promote to our new customers & develop products for customers in order to get sales.
• Sourcing new factories and analyzing factories capacity.
• Contact buyers frequently & let customers well know our new item/products are selling.
• Calculate the cost to the buyer.
• Monitoring sales target per customer every month for a company.

Reason for Leaving: Due to the company facing very critical financial status during the currency changes extremely high in China.