KAIBEAN FONG

Strategic Marketing Planning:

• Develop and implement the Marketing Strategy to enhance the Brand Presence. (Collaboration Marketing Activities, achieve 10k organic coverage in 1 social media post)
• Align the Marketing Strategy with company objectives, and ensure the growth of revenue and market share.

Team Leadership:

• Lead, monitor and manage the marketing team to execute the initiatives effectively.
• Provide a clear direction and support to foster a high-performing team environment.

Cross-Functional Collaboration:

• Work closely with sales, products, and operation team to ensure the marketing efforts align with the goals.
• Facilitate communication across departments for seamless execution of campaigns.

Market Research and Analysis:

• Conduct in-depth market research to identify the trends, customer preferences and competitor activities.
• Leverage insights to inform and refine the marketing strategies and tactics.

Integrated Campaign Execution:

• Plan and execute multi-channel marketing campaigns, including both ATL & BTL Marketing. (DENZA Harmony Start Up Preparation)
• Ensure the campaigns are engaging, innovative and consistent.

Budget Management

• Manage & Develop the marketing budget effectively, ensuring optimal allocation of resources (Develop Year 2025 Budget).
• Monitor expenditures and analyze ROI to maximize the impact of marketing activities.

Stakeholders Relationship Management

• Build and maintain the relationships between media partners, agency, vendors, EO, suppliers and other stakeholders.
• Negotiate the contracts and partnerships to amplify marketing reach and impact (Tom&Danny Coffee, Montanic Adventure Store, Kenny Hills Bakers and more)

Performance Monitor and Reporting

• Track and analyze the marketing performance metrics and KPI
• Prepare regular reports for senior management and CHINA HARMONY HQ, offering insight and recommendations for continuous improvement.
• Manage Marketing A&P on BYD & Upcoming Denza Harmony

• ATL & BTL Management (CPB calculate, manage cost & expenses)
• P&L Control
• Roadshow Organize
• Partnership and Collaboration
• Digital Marketing (Content Marketing, Retinal, SEO, SEM)
• Leads Management
• Grand Opening (BYD Skudai)
• Monthly marketing activities calendar management
• Oversee all Marketing Expenses and ROI
• Media Management

• ATL & BTL Management (CPB calculate, manage cost & expenses)
• P&L Control
• Dealer management (Marketing activities and spending, ROI)
• Event Planning (Track Day, KZM Wondercamp, Subaru Outback Launch)
• On-Site Event Activation
• Media Management
• Marketing Funnel Segmentation (Hot, Warm & Cold Leads)
• Lead Generation and Management
• Subaru Technology Drive and Adventure Events
• Roadshow Organization (Dealers and Branches)
• Quotation management for events
• Dealer Site Visits to ensure showroom CI compliance
• Other ad hoc tasks

• Managed A&P for Mazda, Kia, and Peugeot
• ATL Marketing Management
• Monthly advertisement schedule planning
• Media reviews of articles and videos
• Product launches (Mazda MX-30, CX-8, CX-30, Kia Carnival, Sorento, EV6, Peugeot Landtrek)
• Roadshow Organization
• Budget control on ads and media
• Organized sponsorship programs (e.g., Affin Bank Sponsorship)
• Other ad hoc tasks

• Simple Graphic Designing for Shopee and Lazada
• Determine the marketing problems
• Marketing Campaign
• Develop Marketing Strategies
• Running Marketing Campaigns/ Events
• Company management
• Decision making
• Retail Marketing
• Retail Management
• Implement 0% installment plan of Credit and Debit card
• Done Report of Customer data base