Summary
Overview
Work History
Education
Skills
References
PERSONAL TRAITS
ABILITIES
RESPONSIBILITIES
ADDITIONAL SKILLS
Timeline
Generic
Jurinah Binti Abdullah

Jurinah Binti Abdullah

Front Office,Reservations and Sales
Kuala Lumpur,14

Summary

Experienced professional with over nine years in Front Office, Reservation, and Sales & Marketing departments. Skilled in providing quality guest service while overseeing all Front Office operations, including Front Desk, PBX, Concierge, Bell, Door, and Valet Services. Proficient in controlling and monitoring hotel room inventory, handling OTA, TA, and FIT extranet systems. Demonstrated commitment to achieving hotel budget and forecast goals through strong communication skills and effective presentation abilities to corporate clients.

Overview

10
10
years of professional experience
6
6
years of post-secondary education
2
2

English and Malay

Work History

Reservations Manager

Swiss Garden Genting Highlands Hotel & Residences
Genting Highlands, Pahang
01.2025 - 06.2025
  • Leader take charge for two property Hotel and Airbnb as a Reservations Manager – Overseeing two property between hotels and Airbnb units. Managing in house reservation for hotel, Airbnb and operator for outside and inhouse call. Direct report to Room Division Manager and work closely with SGI revenue and e commerce team.
  • Handled reservations and answered questions from interested patrons for busy 418-room hotel.
  • Handled Group bookings and arrival from confirmed and tentative group daily for over 100 rooms bookings daily
  • Maximized revenue by upselling and walk in guest.
  • Created rate plans and worked with revenue manager to boost occupancy and average achieved room rate.
  • Assisted front office staff in managing walk-ins or last-minute changes during peak periods, maintaining smooth operations and guest satisfaction levels.
  • Coordinated group bookings for events or conferences, ensuring a seamless process from inquiry to checkout.
  • Led cross-functional projects aimed at streamlining communication between departments involved in the guest booking journey.
  • Streamlined reservation processes for increased efficiency and improved guest experience.
  • Reason for leaving: Accomodation and transportation issue whereby needed me to relocate back to Kuala Lumpur

Assistant Manager – Reservations

Renaissance Kuala Lumpur Hotel and Convention Centre and Four Point By Sheraton Kuala Lumpur City Centre
Kuala Lumpur, Kuala Lumpur
06.2023 - 06.2024
  • Cluster leader two tower for Reservations department. Part of Preopening team, assisting the Complex Reservation Manager.
  • Handling system set up for pre opening from the scratch for dual property and conducting training for the team.
  • Handling group reservations daily 400 rooms daily for dual properties.
  • Maximizing Revenue by minimizing the last minute cancellation and pre booked policy.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.
  • Generated repeat business through exceptional customer service.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
  • Reason for leaving: Seeking for Manager opportunity.

Manager – Reservations

Aloft Kuala Lumpur Sentral
Kuala Lumpur, Kuala Lumpur
03.2022 - 07.2022
  • Leader / Manager to Reservations department and reporting to Director of Sale and Marketing.
  • Handling group reservations daily 100 rooms daily and Maximizing Revenue by minimizing the last minute cancellation and pre booked policy.
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Oversaw inventory management, optimizing stock levels, and reducing waste.
  • Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
  • Reason for leaving: Resigned to focus on medical IVF treatment as I need to undergo minor surgery and IVF procedure.

Manager – Reservations

Sheraton Imperial Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
08.2019 - 06.2020
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Controlled costs to keep business operating within budget and increase profits.
  • Cross-trained existing employees to maximize team agility and performance.
  • Improved marketing to attract new customers and promote business.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Reason for leaving: Retrenched due to covid19 and Successfully completed as a leader for Reservations department.

Asst. Manager – Reservations

Holiday Inn Express Kuala Lumpur City Centre
Kuala Lumpur, Kuala Lumpur
01.2016 - 08.2019
  • Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Streamlined sales processes for improved efficiency and customer satisfaction.
  • Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.
  • Collaborated with marketing team to develop targeted promotional materials and campaigns.
  • Resolved various issues and discrepancies for customers.
  • Monitored customer reviews and feedback to maintain satisfaction and provide superior customer service.
  • Worked closely with front desk to achieve full occupancy of property.
  • Managed and closed reservation calls to increase bookings by maintaining strong knowledge of resort products, services, and facilities.
  • Managed online booking inquiries and assisted guests and travel partners with questions throughout entire booking cycle.
  • Generated and reported performance metrics to management to inform decision-making.
  • Liaised with finance department on billing discrepancies or adjustments related to guest reservations, ensuring prompt resolution.
  • Assisted in managing group reservations such as weddings or corporate events, ensuring smooth coordination among various stakeholders involved.
  • Implemented a proactive approach to upselling hotel services, resulting in additional revenue generation.
  • Collaborated with sales and marketing teams to maximize room occupancy rates during peak seasons.
  • Reason for leaving: Better offer from Marriott hotel group.

Sales and Marketing Coordinator

LANSON PLACE BUKIT CEYLON SERVICE RESIDENCES, KL
04.2015 - 12.2015
  • Successfully completed the task under KUALITI GOLD Sdn. Bhd.
  • Reason for leaving: moving to Holiday Inn Express Kuala Lumpur for new pre-opening property under international chain and hijab is allowed while no hijab is allowed in Lanson place Bukit Ceylon.

Guest Service Officer

LANSON PLACE BUKIT CEYLON SERVICE RESIDENCES, KL
06.2013 - 04.2015
  • Successfully completed and joined the Pre-Opening task under KUALITI GOLD Sdn. Bhd.
  • Reason for leaving: Transfer department to sales & marketing department under the same property and same package. Office hour working schedule.

Education

High School Diploma -

SMK PEREMPUAN SANDAKAN
Sandakan Sabah
01.2002 - 01.2006

High School Diploma -

SAUJANA ACADEMY TRAVEL & TOURISM (SATT)
Kuching Sarawak
01.2008 - 01.2010

Skills

Customer satisfaction

References

Mr Rajiv Jay Kumar   Director of Sales

Dorset Hartamas

Tel: 016 696 1470

Ms Mevis Pang  Director of Sales

Mangala Resort Kuantan

Tel: 012 979 1629

Mr Mohd Ismail Abd Wahab General Manager

Holiday Inn Express Kuala Lumpur City Centre

Tel: 017 277 4528 (HP) 03 2028 8888 (o)

Ms Joey Ng   Complex Reservations Manager

Renaissance Kuala Lumpur Hotel and Convention Centre

(HP) 016 638 7736

PERSONAL TRAITS

Well organized, multitask, independent, diligent, self-motivated and interacts well with people at all levels. My contemporaries also describe me as an outgoing person and extrovert personality, willing to learn and a fast learner for new task.

ABILITIES

  • Well experience in Reservation job scope to gain more revenue, controlling inventory and forecasting market between competitor to achieve revenue target.
  • Well experience in handling property system (PMS) and Global distribution system (GDS).
  • Well experience in any Front office job description related from the reception counter to the back office or admin task.
  • Managed to handle any costumer / guest complaint with senior supervision when needed.
  • Able to make any decision related to JD given by following all procedure.
  • Knowledgeable in Reservation department JD. Used to handle all OTA, FIT and Corporate booking. Familiar and manage to handle all extranet for hotel inventory.
  • Knowledgeable in Sales & Marketing JD as Sales Coordinator. Used to assist all SM with corporate account, TA and wholesaler account and any room inspection and billing / payment to follow up.
  • Knowledgeable with administrative and report.

RESPONSIBILITIES

  • Front Office Department
  • Keep good relationship with customer by maintaining a good service.
  • Keep the customers details in their own file for reference in future.
  • Managed the training of staff new recruited learners.
  • Handled the customers call, mail messages etc.
  • Handled the customer problems by providing their needs.
  • Check in and out time of all customers timely and well-manage.
  • Create database of customer which include customers address mobile number etc.
  • Manage the customers related task such a giving room talking cash provide customer requirement etc.
  • Closely work together with reservation department to make sure al billing and booking transaction all in order.
  • Closely work together with Housekeeping department in order to keep the check in and check procedure are well implemented with room inventory.
  • Keep the record of VIPS arrivals and give better service to them.
  • Balanced accounts conducting nightly audits.
  • Posted charges from room food liquor or telephone calls to ledgers.
  • Closely work together with finance team in order Handling billing and cash with balance ledger.
  • Record guest complaint referring guest to managers if necessary.
  • Reservation Department
  • Maximise occupancy levels by reviewing and revising revenue strategies.
  • Work with the Sales and Events Teams to maximise corporate and group rates.
  • Manage third party sites and agents to establish rates, negotiate prices, ensure proper implementation of reservations procedures, and maximise conversion ratios to achieve targets for the department.
  • Contribute to the selling strategy of the hotel, and manage the departments' adherence to achieving that strategy.
  • Understand the competitive marketplace and implement approaches to ensure the hotel stays ahead in the local market.
  • Ensure Team Members are developed effectively and generate a culture of high-quality standards for relationship building, customer service, selling techniques, and billing and processing contracts.
  • Build strong relationships with customers, Guests and Team Members to gain full understanding of their needs and work to serve them effectively.
  • Assist in the recruiting, managing, training, and developing of the Team.
  • Participate in the organisation of hotel promotional activities.
  • Control room inventory, allotments and close out on OTA's, EXTRANET and corporate contact.
  • Control and perform daily rate change on OTA's and channel manager.
  • Make sure billing routing in a correct AR.
  • Create and record database of customer which include customers details.
  • Following up payment from all bookers and make sure all payment is in orders.
  • Prepared monthly commission claimed for TA to hotel.
  • Sales & Marketing Department
  • Keep good relationship with customer by maintaining good service.
  • Creating data base and recorded all corporate, wholesaler and TA account for future purpose.
  • Issuing out TA /Wholesaler and Corporate contract rate.
  • Preparing all invoices, proposal, series, and group booking.
  • Closely work together with all TA account to maintain business profit.
  • Closely work together with Global Distribution system (GDS) / Shared Services for room reservation related.
  • Assisting with all sales managers paper/administration task.
  • Conduct room inspection on absence of manager in charge.
  • Collecting all potential account details for business reference.
  • Prepare and monitoring all invoice, LOU and payment for TA & Corporate account related too billing purpose.
  • Handled the customer and bookers request and problems by providing their needs.
  • Handled all in-house administrative task related to sales & marketing.

ADDITIONAL SKILLS

  • Computer Literacy
  • Working knowledge of WindowX, Ms.Excel, Ms.Power Point, Ms.Word, Ms.Publisher.

Timeline

Reservations Manager

Swiss Garden Genting Highlands Hotel & Residences
01.2025 - 06.2025

Assistant Manager – Reservations

Renaissance Kuala Lumpur Hotel and Convention Centre and Four Point By Sheraton Kuala Lumpur City Centre
06.2023 - 06.2024

Manager – Reservations

Aloft Kuala Lumpur Sentral
03.2022 - 07.2022

Manager – Reservations

Sheraton Imperial Kuala Lumpur
08.2019 - 06.2020

Asst. Manager – Reservations

Holiday Inn Express Kuala Lumpur City Centre
01.2016 - 08.2019

Sales and Marketing Coordinator

LANSON PLACE BUKIT CEYLON SERVICE RESIDENCES, KL
04.2015 - 12.2015

Guest Service Officer

LANSON PLACE BUKIT CEYLON SERVICE RESIDENCES, KL
06.2013 - 04.2015

High School Diploma -

SAUJANA ACADEMY TRAVEL & TOURISM (SATT)
01.2008 - 01.2010

High School Diploma -

SMK PEREMPUAN SANDAKAN
01.2002 - 01.2006
Jurinah Binti AbdullahFront Office,Reservations and Sales