JUNINAH BINTI MD ISHAK
Senior Business Develpment & Marketing Manager
Selangor
Summary
Dynamic Regional Sales and Business Development Leader with over 23 years of proven success in driving market expansion, distributor growth, and sales acceleration across ASEAN and the Middle East. Expertise in designing and executing tailored strategies, fostering strong relationships with distributors and consultants, and leading cross-functional teams to achieve rapid, sustainable business growth. Customer-oriented General Manager skilled in increasing revenues and expanding margins while delivering results in high-pressure environments. Recognized for meticulous leadership and strategic planning abilities, providing a clear vision and strong motivational skills to inspire teams toward excellence.
Overview
20
20
years of professional experience
2
2
Certifications
2
2
Languages
Work History
General Manager
Persmadu Saeada
07.2024 - Current
- Spearheaded the launch of a new consumer goods and MLM company, overseeing business operations from strategy to execution. Increased sales by up to 80% within 2 months.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Designed and implemented a full sales, distributor, and business development roadmap for scalability.
- Directed cross-functional teams in marketing, sales, training, and events to support distributor rollout nationwide.
- Built and implemented performance monitoring systems to track distributor productivity and KPIs.
- Negotiated with suppliers and partners to ensure a sustainable product pipeline and competitive pricing.
- Led training, coaching, and leadership development sessions to strengthen distributor performance.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Mentored junior staff members for skill development and career progression within the organization.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
- Enhanced team performance with regular coaching sessions, focusing on individual strengths and areas for improvement.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Trained and guided team members to maintain high productivity and performance metrics.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Senior Corporate Event Manager
Personal Collection
09.2022 - 06.2024
- Recruited over 4,000 new members in a single month in Sibu, accelerating regional sales growth.
- Planned and executed large-scale training boot camps, seminars, and national events.
- Coordinated with sales leaders to align event objectives with recruitment and sales targets.
- Oversaw logistics, budgets, and vendor negotiations for nationwide programs.
- Ensured consistent distributor engagement through recognition programs and campaign launches.
- Coordinated florists, photographers, and musicians for events.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Recruited trained, and managed teams of volunteers to assist with event operations and logistics.
- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
- Streamlined event planning processes by implementing efficient project management strategies.
General Manager
Ana Edar
01.2021 - 01.2022
- Revamped the national sales strategy and implemented distributor incentive programs. Increased sales of up to 300% within three months.
- Introduced product bundling and promotional campaigns to increase market penetration.
- Oversaw distributor recruitment, retention, and performance tracking.
- Conducted leadership development workshops for top-performing distributors.
- Reported directly to the Board on sales performance, KPIs, and growth strategies.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Business Development Senior Manager
Unilever Life
07.2018 - 10.2020
- Built the Bumiputra market from RM0 to RM500K per month in 4 months.
- Responsible for the full business development strategy and distributor engagement.
- Coordinated cross-departmental efforts (marketing, supply chain, finance) for product launches.
- Established partnerships with consultants and leaders to strengthen brand presence.
- Led regional sales meetings and coaching programs to improve performance.
- Monitored competitor activities, and adjusted strategies to maintain growth momentum.
- Increased customer satisfaction with timely project deliveries and seamless communication.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Provided strong leadership to enhance team productivity and morale.
Sales & Marketing Manager
CMN
06.2016 - 06.2018
- Achieved RM7M in sales within seven months through successful product launches in East Malaysia.
- Designed sales and marketing campaigns tailored to different regional markets.
- Managed distributor recruitment, mentoring, and retention initiatives.
- Conducted regular business reviews with leaders to align goals and targets.
- Led promotional roadshows and events to drive customer engagement and awareness.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Managed sales promotions and marketing strategies on major social media sites.
- Developed key account relationships for improved client retention and long-term partnerships.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Delivered persuasive presentations to key stakeholders, securing buy-in for critical projects or proposals.
- Created and expanded sales presentations for new and existing customers, increasing net sales revenue by 400% in sales.
Sales & Development Manager
Tupperware Malaysia
01.2013 - 06.2016
- Developed two professional directors (PDs) who achieved over RM150K in income.
- Built a scalable digital recruitment and mentoring system for distributors.
- Designed sales training modules and coaching sessions for emerging leaders.
- Supported regional offices with marketing campaigns, incentive trips, and events.
- Regularly reported on sales trends, distributor performance, and market opportunities.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Increased sales revenue by implementing strategic growth initiatives and fostering strong client relationships.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Optimized the sales funnel by analyzing key performance metrics and implementing data-driven adjustments.
- Enhanced CRM utilization among sales team members for better tracking of leads, pipeline management, forecasting accuracy improvement.
- Assessed customer needs and developed customized solutions to drive sales.
- Cultivated a culture of excellence within the sales team by setting ambitious goals, providing regular feedback, and celebrating successes.
- Qualified leads by scheduling introductory discovery meetings and calls.
- Developed a high-performing sales team through targeted coaching, training, and performance evaluations.
International Business Development Manager
PT Hai-O Indonesia
07.2009 - 12.2012
- Expanded into Indonesia and Dubai, establishing distributor networks from the ground up. Achieved 500% in sales within 5 months.
- Managed distributor onboarding, engagement, and retention strategies in both markets.
- Customized training modules to fit cultural and local market needs.
- Represented the company in international expos, business roadshows, and regulatory discussions.
- Coordinated closely with Malaysia HQ for compliance, reporting, and alignment with global objectives.
- Developed training programs tailored to the specific requirements of each region, ensuring staff members possessed the necessary skills and knowledge to excel in their roles.
- Spearheaded initiatives aimed at improving cultural awareness among staff members to facilitate smooth interactions with clients from diverse backgrounds.
- Collaborated with internal teams to develop customized solutions meeting the unique needs of each client or market segment.
- Supported company executives in developing long-term strategies for international expansion and growth.
- Cultivated strong relationships with key stakeholders in target markets, fostering trust and collaboration.
- Managed cross-functional teams to successfully execute international projects on time and within budget.
- Coordinated closely with legal counsel to ensure compliance with local regulations in each country where the company conducted business.
- Delivered presentations at global industry conferences, showcasing the company''s products/services and establishing brand recognition.
- Created a standardized framework for evaluating potential international business opportunities, enabling more informed decision-making and prioritizing efforts.
- Conducted regular reviews of ongoing projects to monitor progress against set objectives, taking corrective action as needed.
- Negotiated favorable contracts with overseas suppliers, reducing costs and ensuring product quality.
- Increased global sales by implementing targeted marketing campaigns tailored to specific regions.
- Boosted revenue generation through the successful acquisition of high-profile clients in various countries.
- Improved efficiency of global operations by streamlining processes and implementing best practices across all departments.
Senior Executive
Totalife Malaysia
01.2006 - 06.2009
- Built Bumiputra sales range from zero to RM 500K in 3 months.
- Rolled out impactful training modules for grassroots leaders nationwide.
- Responsible for distributor support, recruitment, and engagement activities.
- Assisted in developing compensation and incentive structures.
- Conducted market research to identify new growth opportunities.
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
- Improved operational workflows, resulting in noticeable cost reductions while maintaining high-quality standards.
- Formulated long-term strategic plans that drove sustained growth in revenue, profitability, and shareholder value.
- Established and directed successful programs focused on the East Coast.
Education
Higher National Diploma - Business Administration And Management
University of Malaya
Kuala Lumpur01.2006
Skills
- Strategic growth in ASEAN markets
- Revenue enhancement tactics
- Distributor relationship management
- Stakeholder relationship development
Operations management
Customer relationship management
Team leadership
Project management
Performance improvement
Business development
Customer retention
Goal setting
Websites
Certification
Train-the-Trainer (TTT) Certification
Accomplishments
- Business Development: - Spearheaded acquisition of two competitor companies. Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
- Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
- Marketing - Implemented marketing strategies which resulted in [35%] growth of customer base.
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Resolved product issue through consumer testing.
- Supervised team of 20 staff members.
Timeline
General Manager
Persmadu Saeada
07.2024 - Current
Senior Corporate Event Manager
Personal Collection
09.2022 - 06.2024
General Manager
Ana Edar
01.2021 - 01.2022
Business Development Senior Manager
Unilever Life
07.2018 - 10.2020
Sales & Marketing Manager
CMN
06.2016 - 06.2018
Sales & Development Manager
Tupperware Malaysia
01.2013 - 06.2016
International Business Development Manager
PT Hai-O Indonesia
07.2009 - 12.2012
Senior Executive
Totalife Malaysia
01.2006 - 06.2009
Higher National Diploma - Business Administration And Management
University of Malaya
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