Julianne Ang Pay Yin
Puchong
Summary
A customer-centric, innovative, and goal-driven management professional dedicated to marketing, sales, and S&OP, boasting a successful 20+ year career in the FMCG sector. Proven dynamic success in applying data analytics, insight, effective communication, coaching, strategic planning, an entrepreneurial mindset, and robust leadership skills in a fast-paced business environment. Proficient in thriving under pressure and adapting to new situations and challenges to bolster the organizational brand. A committed team player skilled in mediation and conflict resolution, fervent about propelling company growth through a distinctive vision.
Overview
27
27
years of professional experience
4
4
Languages
Work History
Head of Commercial Activation
AVON Cosmetics (M) Sdn Bhd
10.2020 - 10.2023
- Heading the Digital, Sales operation, Customer Service, Marketing, Campaign Planning and Creative Team
- Design and drive categories management and Marketing Strategy in MY in alignment with the APAC portfolio
- Drive customer engagement and communication along with the publication of the AVON Booklet
- Drive RGM (Revenue Growth management)
- Collaborate with Supply Chain and Procurement to improve GM through portfolio management, efficient operations and effective sourcing
- Serving as the company's Director and representing AVON in regulatory matters with Malaysia's Ministry of Domestic Trade, Cooperative, and Consumerism (Kementerian Perdagangan Dalam Negeri, Koperasi, and Kepenggunaan)
- Carries KPIs for Revenue, EBITA, Gross Margin, Cash Flow, Nett Price per Unit, and Nett Units per Representative
- Promotion and changes in Roles: Oct 2020 - Apr 2021: Head of Marketing, May 2021 - Aug 2022: Head of Sales & Marketing, Sept 2022 - Oct 2023: Head of Commercial Activation
Head of Commercial Strategy and Planning
F&N Beverage Marketing Sdn Bhd
08.2018 - 10.2020
- Heading Commercial Business Analytics Team and Demand Planning Team (total business) for local and International Business
- Assisting the Managing Director in developing strategic objectives that align with the CFO and monitoring the organisation's performance towards those goals, identifying gaps and risks, and initiating corrective actions
- To manage and drive profitability - EBITA by managing Pricing and operation efficiency
- To evaluate and enhance the effectiveness of our marketing strategies and distribution channels, with the aim of achieving greater efficiency in our Return on Investment (ROI)
- Identify and embed new business into the current structure
- Drive overall operation efficiency, which includes manufacturing, warehousing and logistics
- Projects Lead for New Business development and implementation of S&OP tools
- Integrate upstream and downstream planning to improve S&OP efficiency across all functions, from manufacturing to field operations
- Carries KPIs for Revenue, EBITA, Gross Margin, stock holding days, forecast bias and Market Shares
Asst. General Manager
DKSH Holdings (M) Bhd
07.2017 - 04.2018
- Direct report to Vice President of Consumer Div., Malaysia and support the VP in special projects
- To manage and drive profitabilities - EBITA
- Established and to embed new business into the current structure
- Led and drive new Routes to Market Strategies
- To drive marketing campaign (BTL/trade related) with collaboration with Client
- To develop and drive channel expertise in home and stationary categories
- Drive execution and merchandising excellence
- Carries KPIs for Revenue, EBITA, Penetration %, Fulfillment rate and AR days
Categories Channel Development Manager (CCDM)
Unilever (M) Sdn Bhd
09.2012 - 07.2017
- Managing total Categories and Channel Development for Food and Refreshment (which include IC) while overseeing for HPC (Homecare and Personal Care)
- To drive Categories Management (CatMan) and CiiC in Malaysia
- Led Channel Marketing team in crafting and implementing channel strategies while building rapport with business partners and associates
- Led the Trade Excellence team ensuring that the POSM and M2S are landed in trade in time and in full
- Along with premium management, liaison with IP
- Driving cost efficiency and ensuring top visibility in the trade
- A core member of CCBT (Categories Customer Business Team) representing Customer Development division working closely with Marketing Director to drive business growth
- A Core member in CRM review board to address and initiate solution to address the gap identifies through the lost tree analysis
- A core member of Net Revenue Management (NRM team) to drive efficiency from Brand development to execution in trade, ensuring profitability and ROI
- An active member of Brand Review for all Unilever's Brands, focusing on driving the marketing mix and portfolio
- Constantly improve 'ways of working' and increase efficiency in the Customer Development Division, from planning to implementation in trade
- Collaborated with the Supply Chain Director on a special project to implement ERP with key distributors
- Worked closely to align on the replenishment formula algorithm
- Driven global agenda and localized content for local business needs
- Main Speaker for Customer Development and co-facilitating Marketing Foundation Training on Shopper Marketing since 2013
- Facilitator for USF (Unilever Selling Foundation) since 2013
- Carries KPIs for Revenue, EBITA, Trade Spend %, Penetration %, Fulfillment rate, Stocks holding days and Market Shares
National Operation Manager
DKSH Holdings (M) Bhd
10.2008 - 09.2012
- Liaised directly with the Brand owners on Marketing and Trade Strategies
- Involved in media planning and managing the advertising and promotion supplier, providing recommendations to support trade activities (on behalf of the brand owner)
- Product management, brand development, brand building, planning and implementing sales and marketing strategies in Malaysia
- Accountable for monitoring and managing the sales achievement from respective sales team/trade channels
- Support GM in new business and new channel development projects
- Drive operation and warehouse efficiency
- Manage trade communication and build rapport with trade customers
- Carries KPIs for Revenue, Agency P&L, Penetration %, Fulfillment rate and AR days
Marketing Project Manager
REDtone Telecommunication Sdn Bhd
04.2008 - 09.2008
- Worked closely with various divisions on digital marketing initiatives and product development
- Fully in charge of the development and execution of the REDtone-ICT Chinese education portal, the first FREE Chinese Education Portal for Chinese Primary Schools in Malaysia, as part of the REDtone Social Responsibility Programme
- Liaison directly with the Ministry of Education personnel and Minister on developing and approving the portal content.
Product Manager
Wen Ken Marketing (M) Sdn Bhd
01.2004 - 03.2008
- Support the General Manager in daily operations
- Reporting direct to the BOD on overall business performance and development
- Managed brand planning, development and implementation of advertising and promotional strategies for all Brands, namely 3Legs, Ten Ten, Cool Rhino, Walex, and GlucosCare Tea
- To Drive New Product development while working closely with the R&D team
- Work with manufacturing on production planning and aligning with the factory GM on the production calendar vs
- Promotional calendar
- Manage the OEM manufacturer and the production planning for Cool Rhino (Can and Filler)
- Managed and coordinated all projects or new business development to achieve the company's goals and objectives
- Liaison with trade partners/distributors pursuant to sales distributions and promotions
- Monitored product performance and inventories for all distributors
- Liaison with various internal and external parties to ensure both in-market and ex-factory sales align with projections
- Fully in charge of the company's A&P budget and managed PBT % set by the company.
A&P & Merchandising Manager
T.S Law Holding Sdn Bhd
01.2001 - 12.2003
- Fully managed and executed the A&P activities for Six Happiness Group
- Involved in the merchandising activity for JW Carpenter (UK) Ltd
- Actively involved in sourcing and coordinating of purchasing with Emico Asia (M) Sdn Bhd
- Based in the UK for over six months and prepared monthly reports for the directors on operations and merchandising updates
- Managed to secure better media rates and establish a good business relationship with various media agencies
- Managed to reduce A&P cost by 8% per annum besides increasing media coverage/reach.
Marketing Project Manager
Sigma-Trix (M) Sdn Bhd
09.1999 - 12.2000
- Assisted the CEO in running daily operations
- Secretarial duties and administrative tasks
- In charge of planning and implementing A&P activities in Malaysia, Singapore and Indonesia
- Liaison with Sales & Marketing Manager to provide sales support
- Liaise with the IT Manager in CRM and manage customer service performance
- Liaison with the Accounts Department on payments and billing matters
- Developed and successfully constructed the entire web content for www.retone-ict.com.my within 2 months of joining the company
- Organized and executed the launching of the REDtone-ICT Education Portal by the Deputy Minister of Education, Datuk Dr Wee Ka Siong
- Organized and executed roadshows to 30 Malaysia Primary Chinese Schools throughout Peninsular Malaysia to promote the education portal
- Organized and executed WiMax launching in Kota Kinabalu, Sabah (East Malaysia).
Sales Co-ordinator
Arab-Malaysian Brand Management (M) Sdn Bhd
01.1997 - 08.1999
- In charge of purchasing and sourcing marketing material
- Assisted the Retail Manager and Brand Executives in monitoring and managing 18 retail outlets throughout Malaysia
- Monitored the inventory and sales reports of the following brands
- Assisted the Brand Executives in preparing the A&P budget and planning and implementing promotional activities
- Prepared monthly sales analysis and performance reports for respective brand principals
- Involved in HR duties, namely recruiting, interviewing and training of new promoters
- In charge of the opening and closing of the UNO store in Central Point, KK, Sabah
- In charge of the opening and closing of Hardy Amies in Island Plaza, Penang.
Education
Certification - Professional Coach -
Malaysia Institute of Management
Selangor, MalaysiaMaster of Business Administration (M.B.A.) - International Business - undefined
University of East London
Selangor, MalaysiaCertification - Corporate Secretary Professional Cert. - undefined
Open University Malaysia
Selangor, MalaysiaProfession Cert - Chartered Institute of Marketing (UK) - undefined
AMSET College
Kuala Lumpur, MalaysiaSkills
Channel Management
Accomplishments
· Secured second place in the Walls Ice Cream "Global Week of Joy" campaign in 2017 and spearheaded the Walls Ice Cream "Week of Joy" campaign.
· Earned the first runner-up prize in the Unilever iSimplify contest in 2016 through a streamlined field communication template and workflow.
· Received the "Compass Award 2015" for excellence in the Marketplace by creatively implementing Perfect Stores and cost-efficient, reusable POSM.
· Awarded the "Compass Award" by the Chairman in 2013 for contributing to the success of the "Fit to Win Organization."
· Achieved the DKSH Fantree President Award in 2011 in the Passionate category for devising, organizing, and executing a “4PL activity-based business model” that successfully regained the BDF account.
Timeline
Head of Commercial Activation
AVON Cosmetics (M) Sdn Bhd
10.2020 - 10.2023
Head of Commercial Strategy and Planning
F&N Beverage Marketing Sdn Bhd
08.2018 - 10.2020
Asst. General Manager
DKSH Holdings (M) Bhd
07.2017 - 04.2018
Categories Channel Development Manager (CCDM)
Unilever (M) Sdn Bhd
09.2012 - 07.2017
National Operation Manager
DKSH Holdings (M) Bhd
10.2008 - 09.2012
Marketing Project Manager
REDtone Telecommunication Sdn Bhd
04.2008 - 09.2008
Product Manager
Wen Ken Marketing (M) Sdn Bhd
01.2004 - 03.2008
A&P & Merchandising Manager
T.S Law Holding Sdn Bhd
01.2001 - 12.2003
Marketing Project Manager
Sigma-Trix (M) Sdn Bhd
09.1999 - 12.2000
Sales Co-ordinator
Arab-Malaysian Brand Management (M) Sdn Bhd
01.1997 - 08.1999
Certification - Professional Coach -
Malaysia Institute of Management
Master of Business Administration (M.B.A.) - International Business - undefined
University of East London
Certification - Corporate Secretary Professional Cert. - undefined
Open University Malaysia
Profession Cert - Chartered Institute of Marketing (UK) - undefined
AMSET College
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