Julian Chow

Led end-to-end delivery of data-driven business experimentation projects across the Asia Pacific region, managing cross-functional teams of up to 10 members to provide actionable insights and strategic recommendations for clients in various industries

• Spearheaded several thought leadership project focused on identifying the incremental spend impact due to adoption of certain payment behaviors or change in customer value proposition to help financial institutions drive greater customer engagement
• Led advanced analytics projects across finance, hospitality, and F&B sectors, utilizing A/B testing, predictive modelling, and other analytical methodologies to measure clients' initiative and recommend optimized rollout strategies
• Appointed as Regional Lead for a multi-country client, to encourage enhanced collaboration and knowledge sharing of best practices to leverage key strengths across different markets

Drove data-driven customer insights to achieve commercial targets through key initiatives that aimed to improve operational efficiencies, enhance customer experience, optimize customer marketing and agency distribution strategies

• Led the ideation, planning, and management of cross-functional teams, including technical personnel and business users, to develop and deploy a Customer BI Data Mart. Subsequently delivered a Power BI dashboard to track and measure key company objectives
• Served as the insight subject matter expert for the Product Solutions Tribe within an agile, cross-functional team, continuously aligning product marketing goals and objectives with data insights to support new product developments
• Identified and defined key KPIs for campaign performance improvements through post-campaign analysis, enabling more effective targeting and increasing conversion rates across multiple lines of business, including Conventional, Takaful, Bancassurance, and General Insurance
• Drove higher customer persistency by performing customer profile analysis to identify segments with a high propensity to lapse, implementing targeted interventions to reduce churn and improve customer engagement journey

Promoted twice in four years (from Manager to Senior Manager and Associate Director), overseeing a team of seven to drive revenue growth for major retailer clients in Malaysia, including Tesco, Watsons, Mydin, and 99 Speedmart

• Successfully recruited more than 10 major retailers into the Retail Measurement Service universe, enhancing the coverage of data-driven retail insights by over 15%. Recognized with a Gold award for this achievement due to the strategic impact on data completeness
• Led the end-to-end process of the Shopper Trends Report, a syndicated study on shopper behavior that resulted in double-digit revenue growth across 30 FMCG and retail clients
• Delivered data-driven insights to retailers, contributing over RM50 million in revenue by identifying retailer-to-market gaps, optimizing product listings, and driving data-backed recommendations for market positioning
• Co-led the Client Engagement Model program, implementing a standardized, data-centric approach to client management across all client service departments, ensuring consistent delivery of analytics-driven insights and enhancing client satisfaction

• Launched Kronenbourg 1664 in Malaysia and increased distribution by 100% in trade and achieved target of 50k litres by year end
• Led the channel strategy for Corona, Conor's and Asahi
• Achieved KPI of 100% compliance in execution

• Responsible for building the pest control portfolio in Malaysia: Shieldtox and Mortein
• Successfully launched 4 promotional SKUs and led the implementation of the Anti Dengue campaign nationwide

• Responsible for managing a portfolio worth RM1.2mil consisting F&N Dairies, Energizer, Wrigley, Carlsberg, Campbell's and P&G