Judith Goh

• Lead and mentor a team of three, fostering skill development and high performance.
• Design strategic promotional marketing plans targeting both acquisition and retention segments.
• Streamlined marketing processes, resulting in improved efficiency across the department.
• Key Achievement: Partnered with CRM team to create a modular “promotion library” within the admin portal, enabling rapid setup and configuration of campaigns without technical bottlenecks.

• Owned end-to-end delivery of global promotional campaigns, from concept to execution.
• Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
• Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
• Key Achievements:
  Conceptualized and launched Vantage Rewards, the company’s first-ever loyalty program.
  Awarded Top Performer 2022 for exceptional results and contribution.

• Drafted clear, compliant Terms & Conditions for all promotional campaigns.
• Led CRM enhancements to automate manual promotion processes, reducing turnaround time.
• Provided senior management with regular performance reports and campaign insights.
• Key Achievement: Automated evergreen campaigns (Deposit Bonus, Refer A Friend), improving efficiency and consistency.

• Managed operational tasks for promotional offers, including opt-in processing and interdepartmental coordination.
• Researched competitor trends and interpreted findings to report conclusions to supervisors.
• Assisted sales and customer support teams in resolving promotion-related client issues.

• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
• Collaborated with different teams to create engaging, compliant campaign materials for multiple channels (website, SMS, EDM, ATM screens, print, paid media).

Key Achievements:

• Served as editorial member for four issues of Liquid Financial Magazine.
• Contributed to campaigns including FX Awareness 2020, Perks@Work Step Up, and Bonus Reward Campaigns.