Jowher Neesha Binti NA Shaik Allaudin
Kuala Lumpur
Summary
With over two decades of strategic leadership in business development, investment attraction, and trade facilitation across Southeast Asia, this professional has a proven track record showcasing the ability to foster economic growth and build lasting partnerships. Through extensive work in Malaysia and the region, deep insights into the business landscape, decision-making processes, and cultural dynamics have been gained. Aligning strategic initiatives with government priorities has been a key strength, resulting in transformative projects, sustainable partnerships, and expanded economic footprints. Leveraging expertise and networks, there is a passion for attracting investments, supporting Victoria's international engagement objectives, and delivering meaningful outcomes for the state.
Overview
19
19
years of professional experience
Work History
Director of Commercial Sales
Singa Laut Maritime
10.2024 - Current
- Develop and implement a global sales strategy focused on dry-docking, new shipbuilding projects, crew management, innovative waste management, and manpower supply for the oil & gas sector
- Identify new business opportunities and expand the company's reach across shipowners, drilling companies, and port authorities
- Act as the primary commercial lead, fostering strong partnerships with global shipowners, oil & gas operators, and port authorities
- Provide tailored solutions that ensure operational efficiency, compliance, and sustainability for clients
- Drive commercial sales efforts related to dry-docking, ship repairs, and newbuild projects, ensuring on-time delivery and adherence to the highest industry standards
- Support shipbuilding and retrofitting projects by connecting clients with sustainable maritime technologies and eco-friendly solutions
- Champion sustainable maritime solutions, including eco-friendly waste management, energy-efficient ship designs, and green ship recycling practices
- Ensure all sales strategies align with IMO, ESG standards, and global regulatory frameworks for environmentally responsible operations
- Educate clients on sustainable best practices and help them transition to greener maritime operations
- Represent the company at global maritime and offshore industry events, building credibility and strengthening relationships with key stakeholders
- Develop strategic partnerships with shipyards, regulatory bodies, and technology providers to enhance service offerings
Director of Business Development
Gerbang Shamal Sdn. Bhd.
04.2020 - Current
- Identifying, evaluating, and securing new business opportunities related to port infrastructure development projects, including expansion, modernization, and greenfield port construction, by building strategic partnerships with potential clients, investors, and stakeholders within the maritime industry to drive revenue growth for a port authority or development company
- Conduct comprehensive market research to identify potential port development projects, analyze industry trends, and assess market viability for new port services or expansions
- Develop and maintain strong relationships with key stakeholders including shipping lines, cargo owners, government agencies, and potential investors to understand their needs and identify potential business opportunities
- Develop and execute a strategic business development plan to target high-potential port development projects, including market segmentation, pricing strategies, and value proposition positioning
- Conduct feasibility studies on potential port development projects, evaluating factors such as infrastructure requirements, environmental impact, regulatory compliance, and financial viability
- Negotiate contract terms with clients, including project scope, pricing, and payment schedules, to secure profitable business deals
- Identify and collaborate with strategic partners like engineering firms, contractors, and financing institutions to deliver complex port development projects
- Oversee the implementation of port development projects, ensuring adherence to project timelines, budget, and quality standards
Business Development Manager, Asia & Middle East
Stratas Advisors
08.2017 - 04.2020
- Spearheading entire gamut of key accounts and business development operations including bids, proposal, tenders and budgetary requests established by Oil and gas players in Asia and Middle East for consulting and advisory services
- Expertly utilize marketing automation and CRM systems to design targeted digital campaigns, analyze performance metrics, and optimize ROI
- Developed digital marketing strategies for seven distinct brands, focusing on growth, brand awareness, and enhancing consumer experiences
- Successfully implemented Paid Search, Digital Advertising, Affiliate Marketing strategies and managed social media channels (LinkedIn, Twitter, Facebook), along with E-magazine advertising (e.g., British Herald) and online public relations campaigns
- Pioneered a platform for an energy consulting firm, partnering with a national oil and gas company as a knowledge partner, providing online energy knowledge sessions on the corporate website, ultimately creating a profitable business opportunity
- In the area of Planning and Event Management, effectively planned and managed high-profile events, including the Offshore Technology Conference (OTC-USA), Gulf Downstream Association Conference in Bahrain, ADIPEC in Abu Dhabi, AOGC Asia Oil & Gas Event in Kuala Lumpur, Petronas Symposium, Indonesia Energy Week, and Oil India Symposium, along with the Kuwait Oil Symposium (KPC)
International Trade Consultant & Business Development
AJ & CO
11.2015 - 08.2017
- Provides high-level strategic consulting to senior executives across Asia and the Middle East
- Proven success in leading and managing a business development and marketing department comprising over 20 employees
- Experienced in executive leadership training
- Successfully organized numerous B2B networking events and business speed-dating sessions, both nationally and internationally, across various industries to foster business development and stimulate growth
- Led the launch of a prominent promotional tour in the Nordic countries and the Middle East, collaborating with local tourism authorities to promote Malaysia's medical and leisure tourism sectors
- Initiated a B2G project focused on Waste Plastic Oil and Solid Waste Treatment Facilities in Asia, driving forward environmental sustainability efforts
Business Development Manager, Asia and Middle East
Hart Energy
06.2008 - 11.2015
- Spearheading entire gamut of key accounts and business development operations including bids, proposal, tenders and budgetary requests established by Oil and gas players in Asia and Middle East for consulting and advisory services
- Expertly utilize marketing automation and CRM systems to design targeted digital campaigns, analyze performance metrics, and optimize ROI
- Developed digital marketing strategies for seven distinct brands, focusing on growth, brand awareness, and enhancing consumer experiences
- Successfully implemented Paid Search, Digital Advertising, Affiliate Marketing strategies (e.g., ShareASale), and managed social media channels (LinkedIn, Twitter, Facebook), along with E-magazine advertising (e.g., British Herald) and online public relations campaigns
- Pioneered a platform for an energy consulting firm, partnering with a national oil and gas company as a knowledge partner, providing online energy knowledge sessions on the corporate website, ultimately creating a profitable business opportunity
- In the area of Planning and Event Management, effectively planned and managed high-profile events, including the Offshore Technology Conference (OTC-USA), Gulf Downstream Association Conference in Bahrain, ADIPEC in Abu Dhabi, AOGC Asia Oil & Gas Event in Kuala Lumpur, Petronas Symposium, Indonesia Energy Week, and Oil India Symposium, along with the Kuwait Oil Symposium (KPC)
Marketing Specialist, Asia
Etihad
05.2006 - 03.2008
- Led the marketing team focusing on the Asia passenger segment by ensuring high levels of product and service awareness through comprehensive initiatives, including training, print materials, and digital marketing efforts aimed at travel industry professionals, government bodies, and corporate partners
- Spearheaded the launch of a creative and innovative marketing campaign designed to elevate corporate branding and market presence
- Successfully orchestrated the inaugural flight to Kuala Lumpur as a new destination, complementing the launch with a vibrant cultural festival in the city that highlighted Middle Eastern culture and showcased the airline
- To further amplify brand awareness, coordinated an exclusive event for top-tier travel agents, offering them a unique dining experience aboard the aircraft, creating an impactful and memorable marketing moment
- Contributed to the success of the corporate communications team in developing and executing the 'MH' Malaysia Hospitality marketing campaign in celebration of the airline's anniversary and the Visit Malaysia Year initiative
- Played a pivotal role in enhancing brand equity, increasing category visibility, and expanding the brand's market share
Education
CIMA - Accounting and Business/Management
Dublin Business School-National Council for Education Awards
BA(Hons) - International Business Administration
Northumbria University
01.2002
CIMA - Accounting and Business/Management
Dublin Business School
05.2000
Skills
- Key account management
- Excellent communication
- Industry networking
- Partnership development
- International business
- New business development
- Customer relationship management
- Project management
- International trade expertise
- Cross-cultural communication
- Foreign market entry strategies
Languages
English
Native or Bilingual
Bahasa Malaysia
Native or Bilingual
tamil
Native or Bilingual
Thai
Limited Working
Hindi
Limited Working
Arabic
Professional Working
Timeline
Director of Commercial Sales
Singa Laut Maritime
10.2024 - Current
Director of Business Development
Gerbang Shamal Sdn. Bhd.
04.2020 - Current
Business Development Manager, Asia & Middle East
Stratas Advisors
08.2017 - 04.2020
International Trade Consultant & Business Development
AJ & CO
11.2015 - 08.2017
Business Development Manager, Asia and Middle East
Hart Energy
06.2008 - 11.2015
Marketing Specialist, Asia
Etihad
05.2006 - 03.2008
BA(Hons) - International Business Administration
Northumbria University
CIMA - Accounting and Business/Management
Dublin Business School
CIMA - Accounting and Business/Management
Dublin Business School-National Council for Education Awards
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