Joseph L
Summary
Luxury Retail Leader with over 20 years of experience managing and representing globally recognized fashion houses including Valentino, Versace, Fendi, Balenciaga, Loewe, and CH Carolina Herrera. Proven track record in driving boutique performance, achieving key retail KPIs, and delivering exceptional client experiences through personalized styling and luxury clienteling. Recognized for strong leadership, team development, and the ability to build lasting relationships with VIP clientele while maintaining the highest standards of brand representation, visual merchandising, and luxury service excellence.
Overview
21
21
years of professional experience
2026
2026
years of post-secondary education
Work history
Assistant Store Manager
CH Carolina Herrera Malaysia
12.2025 - 03.2026
- Oversaw boutique operations in collaboration with the Store Manager, ensuring all activities reflected CH Carolina Herrera luxury standards.
- Led, trained, and motivated a team of sales associates to achieve exceptional client service and boutique KPIs.
- Delivered personalized styling and mix-and-match solutions, enhancing client satisfaction and brand loyalty.
- Managed VIP client portfolios, offering curated recommendations and maintaining long-term relationships.
- Ensured flawless visual merchandising, boutique presentation, and compliance with brand aesthetics.
- Supported inventory management, product replenishment, and boutique performance reporting.
- Key Achievements:
- Consistently achieved yearly sales growth targets and exceeded boutique KPIs (ATV, UPT, conversion).
- Expanded VIP client base, contributing significantly to repeat business and boutique revenue.
- Recognized for leadership, styling expertise, and enhancing the boutique’s high-end client experience.
Team Manager & Fashion Stylist
Valentino Garavani Malaysia Sdn Bhd
09.2023 - 12.2025
- As Team Manager and In-Store Fashion Stylist, served as the key point of contact for high-net-worth clients, building and maintaining trust-based relationships while driving business growth and ensuring exceptional client experiences.
- Responsible for understanding client needs, offering tailored solutions, and providing ongoing support to achieve daily and long-term sales goals.
- Organized and executed both in-store and offsite luxury events across the country, enhancing brand presence and client engagement.
- Key Strengths & Skills:
- Client Relationship Management: Proven ability to cultivate and maintain strong relationships with VIP clients.
- Consultative Selling: Expertise in identifying client needs, providing tailored luxury solutions, and closing high-value transactions.
- Strategic Thinking: Analyze market trends, anticipate client challenges, and provide actionable, data-driven recommendations.
- Communication & Influence: Exceptional verbal and written communication skills, adept at negotiation, persuasion, and presentation.
- Industry Expertise: In-depth knowledge of luxury retail and B2B service, enabling credible and informed client interactions.
- Problem-Solving: Strong analytical and creative skills to resolve complex client issues.
- Emotional Intelligence: Skilled at managing high-pressure situations, navigating objections, and maintaining client satisfaction.
- Collaboration: Experience working with cross-functional teams (marketing, product, support) to ensure seamless client experiences.
- Adaptability: Ability to adjust strategies in dynamic markets and evolving client needs.
- Key Achievements:
- Top Seller Valentino Malaysia – 2024 & 2025
- Top High-Ticket Item – 2024 Sabah Valentino Styling Event, Shangri-La Hotel Tanjung Aru
Sales Manager
Private & Confidential Co
08.2021 - 08.2023
- Lead sales strategy and client relationships for high-end luxury goods (watches, handbags, jewelry and etc.), driving revenue growth while maintaining exclusivity and brand prestige in the resale market.
- 1) Sales Leadership: Develop and execute strategies to achieve/exceed sales targets for pre-owned luxury items.
- 2) Team Development: Train, mentor, and motivate sales executive to maximize performance and customer satisfaction.
- 3) Client Management: Build and nurture relationships with HNWIs, collectors, and VIC clients, ensure personalized service.
- 4) Market Expertise: Analyze trends, pricing, and competitor activity to optimize sales approaches.
- 5) Inventory & Authentication: Oversee product knowledge, valuation, and authenticity verification.
- 6) Deal Negotiation: Close high-value transactions with strong negotiation persuasion skills.
- 7) Business Expansion: Identify new revenue streams through partnerships, auctions, and private sales.
Assistant Store Manager
Loewe Malaysia Sdn Bhd
06.2020 - 07.2021
- As a Assistant Store Manager at Loewe I am experienced luxury retail professional with a strong track record in driving sales performance, enhancing customer experience, and supporting store operations at Loewe Malaysia.
- Played a key role in coaching and developing the sales team, achieving and surpassing sales targets, and maintaining brand standards.
- Successfully strengthened client relationships through personalized service and strategic clienteling, contributing to increased customer loyalty and repeat business.
- Consistently ensured operational excellence, accurate inventory management, and high visual merchandising standards in line with the brand’s identity.
Sales Supervisor
Balenciaga SEA Malaysia Sdn Bhd
07.2018 - 05.2020
- As a Sales Supervisor in the Balenciaga, i am a brand ambassador who delivers an exceptional client experience while driving sales and maintaining the highest standards of visual presentation, client service, and product knowledge.
- This role involves mentoring junior staff, nurturing loyal client relationships, and contributing to store operations and performance.
- Client Experience & Sales
- 1) Deliver personalized service to high-net-worth clients with professionalism and discretion.
- 2) Build and maintain long-term relationships through CRM and clienteling strategies.
- 3) Drive sales to exceed individual and store targets.
- 4) Proactive engage with clients to understand their needs and provide styling advice.
- Product Expertise
- 1) Maintain deep knowledge of the latest collections, trends, and brand heritage.
- 2) Educate clients on craftmanship, materials, and exclusivity of products.
- 3) Monitor and report on customer preferences and product feedback.
- Store Operation & Visual Merchandising
- Ensure the store is always impeccably presented and line with visual guidelines.
- Support stock management, including inventory, replenishment, and loss prevention.
- Assist with merchandising and product displays to optimize sales.
- Leadership & Mentoring
- Guide and support junior sales associates in delivering outstanding service, lead by example with high level of professionalism, grooming, and performance and share the best practice and product knowledge with team members.
Regional Fur Specialist
Fendi Fashion Malaysia Sdn Bhd
06.2010 - 06.2018
- A dual-role position combining elite sales leadership with specialized fur expertise, delivering unparalleled client experiences in high-value categories (fur, outwear, and ready-to-wear).
- The professional serves as both a trusted fur consultant and senior sales strategies, mentoring teams while cultivating relationships with ultra-high-net-worth clients.
- Fur Advisory Excellence
- 1) Product Mastery: Expert knowledge of fur types (e.g., chinchilla, sable, fox), craftmanship, and seasonal trends. Educate clients on ethical sourcing, certifications, and brand heritage.
- 2) Bespoke Consultations: Lead private appointment for fur purchase, including MTO and aftercare (storage, repairs).
- 3) Sustainability Advocacy: Address client concern by articulating the brand's ethical fur policies or innovations.
- Senior Sales Leadership
- 1) Revenue Generation: Exceed sales targets in fur and across all categories, leveraging cross-selling (e.g., leather, RTW and Shoe).
- 2) Clienteling: Manage a portfolio of VIC client via CRM tools, hosting exclusive previews and trunk shows.
- 3) Team mentorship: Train junior sales associates on fur knowledge, sales technique, and luxury service standards.
- Operational & Brand Stewardship
- 1) Inventory Management: Collaborate with Regional merchandising on fur collection stock levels and exclusivity.
- 2) Visual Merchandising: Ensure fur displays reflect luxury standards.
- 3) Market Insight: Share client feedback on fur trends with HQ to influence collections.
Cabin Crew
Swiss International Air Lines AG
12.2008 - 05.2010
- Cabin Crew members ensure the safety, comfort, and overall experience of passenger onboard flights, deliver exceptional customer service while adhering to strict aviation safety regulations.
- Passenger Safety & Compliance
- 1) Conduct Pre-flight safety checks and ensure all equipment (life vests, Oxygen masks, etc) is functional.
- 2) Demonstrate safety procedures (seatbelts, emergency exists) and enforce aviation regulations.
- 3) Manage emergencies (medical incident, turbulence, evacuations) with calmness and efficiency.
- Customer Service Excellence
- 1) Welcome passengers, assist with boarding, and provide a warm, professional in-flight experience.
- 2) Serve meals, beverages, and duty-free items with attention to passenger preferences.
- 3) Address special request (dietary needs, disabilities) with care and discretion.
- Cabin Operations & Teamwork
- 1) Maintain cleanliness and order in the cabin throughout the flight.
- 2) Collaborate with pilots and fellow crew to ensure smooth operations.
- 3) Complete post-flight report (incidents, inventory, and passenger feedback).
- Conflict Resolution & Adaptability
- 1) Handle disruptive passengers diplomatically and de-escalate tensions.
- 2) Adjust to irregular operations (delays, diversion) while keeping passenger informed.
Retail Supervisor
Versace Modifin Malaysia Sdn Bhd
09.2007 - 11.2008
- As a Retail Sales Supervisor is responsible for overseeing the daily operations of a retail store, managing staff, ensuring excellent customer service, and maintaining inventory and visual merchandising standards.
- 1) Achieving sales targets by coaching the team on upselling, cross-selling, and clienteling strategies.
- 2) Training and development staff on product knowledge, brand standards, and service excellence.
- 3) Ensuring a premium shopping experience for VIC clients and handling customer concerns professionally.
- 4) Overseeing store operations, including visual merchandising, inventory and compliance with brands policies.
- 5) Analyzing sales performance and implementing action plans to improve KPI's.
- 6) Maintaining brand prestige by upholding luxury service standards and staying updated on market trends.
Cabin Crew
Royal Brunei Airlines
12.2004 - 09.2007
- Cabin crew are responsible for ensuring the safety and comfort of passengers during flights, include pre-flight checks, greeting passengers, demonstrating safety procedures, providing assistance to passengers, and handling emergency situations.
- Serve meals and beverages, sell duty-free items, and maintain a clean and organized cabin environment.
- 1) Pre-flight checks: Inspecting emergency equipment, ensuring the cabin is safe for takeoff.
- 2) Safety demonstrations: Clearly and professionally demonstrating safety procedures to passengers.
- 3) Monitoring the cabin: Regularly observing passengers throughout the flight for any safety concerns.
- 4) Emergency response: Responding to emergencies, providing first aid, and assisting with evacuations.
- 5) Maintaining composure: Remaining calm and composed in emergency situations.
- 6) Reporting incidents: Notifying the appropriate authorities of any medical or safety incidents.
- 7) Comfort and Service:
- Greeting passengers: Welcoming passengers on board and assisting them with seating.
- 8) Providing assistance: Helping passengers with luggage, special needs (e.g., children, elderly, disabled), and general inquiries.
- In-flight service: Serving meals, beverages, and duty-free items.
- 9) Maintaining cleanliness: Ensuring the cabin is tidy and well-stocked throughout the flight.
- 10) Providing entertainment: Offering in-flight entertainment options.
Education
Bachelor In Business Management -
Open University Malaysia (OUM)
Postgraduate Certificate in Business Management - undefined
Sunway University College
The Art Of Fur - Fur Industry, Making, Process, Design and The Art
Fendi Fur Academy Roma Italia
Professional Certificate of Airline Operation/Airport Management - Tourism & hospitality @ Certificate In Cabin Crew & Airlines Operation
TransAir International Academy
"A" Level - undefined
Higher Secondary/STPM
Skills
- Luxury Retail Industry, Upselling, Entrepreneurship, Ceremony Services, Fashion, Leadership Management, Communication Skills, Time Management, Problem Solving, Delegates Management, Customer Service, Inventory, Sales Techniques, Adaptability, Coaching, People Management, Sales & performance Analysis, Customer Experience Management, Conflict Resolution, Multitasking & Stress management, Compliance & Safety, Marketing Strategy, Closing Sales, Team Collaboration, Sales Techniques, Customer Oriented, Emotional Intelligence, Visual Merchandising, Leadership, Retail Operations, Loss Prevention, Professional Housekeeping, Store Operations, Decision Making Skills, Client Engagement, Service Industry, Product Knowledge, Cash Register Operation, Stock Maintenance, After-Sales Service, Fashion Industry, Relationship Building, Learning and Development, Retail Sales, Merchandising, Styling, Inventory Management, Retail Management, Key Performance Indicators, Customer Interaction
Languages
Arabic, Bahasa Indonesia, Bahasa Malaysia, English
Timeline
Assistant Store Manager
CH Carolina Herrera Malaysia
12.2025 - 03.2026
Team Manager & Fashion Stylist
Valentino Garavani Malaysia Sdn Bhd
09.2023 - 12.2025
Sales Manager
Private & Confidential Co
08.2021 - 08.2023
Assistant Store Manager
Loewe Malaysia Sdn Bhd
06.2020 - 07.2021
Sales Supervisor
Balenciaga SEA Malaysia Sdn Bhd
07.2018 - 05.2020
Regional Fur Specialist
Fendi Fashion Malaysia Sdn Bhd
06.2010 - 06.2018
Cabin Crew
Swiss International Air Lines AG
12.2008 - 05.2010
Retail Supervisor
Versace Modifin Malaysia Sdn Bhd
09.2007 - 11.2008
Cabin Crew
Royal Brunei Airlines
12.2004 - 09.2007
Postgraduate Certificate in Business Management - undefined
Sunway University College
The Art Of Fur - Fur Industry, Making, Process, Design and The Art
Fendi Fur Academy Roma Italia
Professional Certificate of Airline Operation/Airport Management - Tourism & hospitality @ Certificate In Cabin Crew & Airlines Operation
TransAir International Academy
"A" Level - undefined
Higher Secondary/STPM
Bachelor In Business Management -
Open University Malaysia (OUM)