Senior Manager, Programmatic
Kinesso Malaysia
08.2022 - Current
Hi, I’m
Jong Herng Chew
Subang Jaya
Summary
Accomplished in strategic planning and cross-functional collaboration, I significantly enhanced programmatic campaign uptakes at Kinesso Malaysia. Expert in digital advertising and adept at fostering customer relationships, my tenure at ADA Malaysia saw the transformation of data-driven decisions into actionable insights, driving client success and operational excellence.
Developed leadership and strategic planning skills in fast-paced corporate environment. Demonstrates expertise in project management and team development, with focus on delivering results and optimizing performance. Looking to transition into new field, bringing wealth of transferable skills and commitment to continuous improvement.
Work History
Kinesso Malaysia
Senior Manager, Programmatic
08.2022 - Current
Job overview
- Collaborating with internal agency partners and clients on successful development and implementation of programmatic campaigns
- Provide supports and advisory services to agency/clients on programmatic strategy, targeting capabilities and best practices.
- Identify and propose strategic recommendations for new opportunities, proposing solutions and innovations for clients across the group.
- Develop strategy and action plan to grow key accounts and increased uptake of programmatic capabilities
- Responsible for activation and optimisation of social and programmatic campaigns across multiple channels and platforms.
- Design and deliver performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts.
ADA Malaysia
Senior Digital Planning Manager
05.2021 - 06.2022
Job overview
- Collaborated closely with internal teams such as data and performance to strategize and execute digital initiatives
- Conducted research using the internal Data Management Platform to optimize campaign planning and enhance client campaign targeting accuracy
- Analyzed campaign data to identify market trends and develop more strategic campaign plans
- Developed automation report templates for the team based on client requirements to streamline report generation within specified timelines
- Trained and guided Account Executives to ensure team efficiency and effectiveness
- Maintained integration with mainline team counterparts and other agencies to ensure seamless collaboration
- Created media proposals, presentations, and monitored marketing campaigns and social media activities for clients including Yoodo, Petronas, World Vision MY and EU Market
ADA Malaysia
Digital Media Planning Manager
11.2018 - 04.2021
Job overview
- Oversee daily operations of client servicing and reporting
- Collaborated directly with Account Director to integrate projects and achieve objectives
- Developed media proposals, presentations, and monitored marketing campaigns and social media activities for various brands
- Coordinated closely with operations teams to ensure seamless integration between project planning stages and actual implementation activities.
- Managed clientele list including Axiata Group, Citibank, Yoodo, Boost e-wallet, and TM
GCH Malaysia
Digital Marketing Specialist
09.2017 - 10.2018
Job overview
- Managed social media posting for Cold Storage, Mercato, Jasons Food Hall & Giant on Facebook and Instagram
- Oversee and optimized ad campaigns on Google, Facebook, Instagram, and YouTube
- Collaborated with Happy Fresh marketing team to execute monthly e-commerce campaigns and track sales performance
- Aligned media advertising strategy with agency to effectively target audience
- Developed and implemented digital marketing programs to drive company growth
- Coordinated with Marketing, Sales, and Product development teams to maintain brand consistency and messaging
Trapper Media Group
Senior Digital Executive
09.2016 - 09.2017
Job overview
- Collaborated with clients and account team to comprehend business objectives and advertising strategy
- Communicated with creative agency team, clients, and consumers to craft media strategies and campaigns
- Determined optimal form of media for individual clients and campaigns
- Conducted research and analyzed data utilizing specialized industry resources
- Identified target audiences, analyzed their characteristics, behavior, and media habits, and presented proposals with cost schedules to clients
- Delivered campaign effectiveness reports to clients and suggested optimizations for enhanced media performance
- Managed clientele list including Reckitt Benckiser, Vietjet
Innity
Business Development Executive
05.2014 - 08.2016
Job overview
- Handle the relationship with the online media partner and monitor their online advertising earnings.
- Manage the ad network growth for the local and international market.
- Data Management Platform by creating the relevant group and segment for Online Audience Targeting.
- Handle regional and local sales requests.Explore new partnership method with existing and new media partner.
- Designed and rolled out custom digital package for sales team to propose it to potential client.
- Knowledge of digital ad banner tagging, Google Analytic, Double Click, Comscore, Similar Web, and Advenue Data Management Platform.
Education
University Of Birmingham Birmingham, UK
Postgraduate from Marketing Management in Events, Tourism & Hospital
08-2014
University Overview
- Degree Awarded with [Honors]
University Of BirminghamBirmingham, UK
Bachelor of Arts from Hospitality Business Management
06-2012
University Overview
- Degree Awarded with [Honors]
Skills
- Strategic planning
- Media planning
- Programmatic
- Digital advertising
- Campaign performance
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
- Data-driven decision making
- Operations planning
- Budget management
- Customer relationship management
Certification
- Display & Video 360, Google
- Media Buying Professional, Meta
- TAM Ad Manager Master, Teads
- TAM Performance Expert, Teads
Languages
Chinese (Mandarin), English, Malay
Native language
Timeline
Senior Digital Planning Manager
ADA Malaysia
05.2021 - 06.2022
Digital Media Planning Manager
ADA Malaysia
11.2018 - 04.2021
Digital Marketing Specialist
GCH Malaysia
09.2017 - 10.2018
Senior Digital Executive
Trapper Media Group
09.2016 - 09.2017
Business Development Executive
Innity
05.2014 - 08.2016
University Of Birmingham
Postgraduate from Marketing Management in Events, Tourism & Hospital
University Of Birmingham
Bachelor of Arts from Hospitality Business Management
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