Jon Lim
Marketing Head
Petaling Jaya, Selangor
Summary
Experienced with developing comprehensive marketing strategies that drive brand growth and customer engagement. Utilizes data-driven insights to optimize campaign performance and market positioning. Track record of leading teams to exceed expectations through innovative marketing solutions.
Knowledgeable with proven track record in leading high-performing marketing teams and executing innovative campaigns. Successfully transformed underperforming brands and launched impactful marketing strategies. Demonstrated expertise in strategic planning and cross-functional collaboration.
Overview
10
10
years of professional experience
1
1
Certification
4
4
Languages
Work History
Head of Marketing
GB Motors
01.2021 - Current
- Digital Marketing Manager Isuzu Commercial Vehicles & BYD Electric Vehicles (Northern Region & Setia Alam)
- Role Overview I lead a marketing team of four to drive brand dominance and lead generation for two distinct automotive verticals: Isuzu (Commercial Fleet/B2B) and BYD (Lifestyle EVs/B2C). My approach bridges the gap between technical performance marketing and high-engagement content strategies across Facebook, TikTok, Xiaohongshu, and Google.
- Specialized Focus: TikTok & Video Strategy
- Viral Content Direction: Developed "edutainment" strategies merging viral audio trends with vehicle highlights (e.g., BYD tech features vs. Isuzu load capacity) to capture Malaysian audiences.
- Live Commerce Operations: Orchestrate high-frequency TikTok & FB Live sessions, managing run-sheets and host training to drive real-time booking inquiries.
- Production & Ads: Expert in mobile videography and advanced CapCut editing for high retention. Utilize Spark Ads and Pixel tracking to retarget video viewers into qualified leads.
- Key Responsibilities
- Campaign Execution: End-to-end management of Meta Ads & Google Ads, optimizing for lower CPL and high ROAS using GA4 and Facebook Pixel data.
- Platform Diversity: Tailoring brand voice for different demographics—professional reliability for Isuzu fleet buyers vs. lifestyle tech focus for BYD on Xiaohongshu (Red).
- O2O Strategy: Aligning digital campaigns with physical roadshows and showroom events to ensure online buzz converts to offline footfall.
- Leadership: Mentoring junior staff in copywriting, video editing (Adobe Suite), and campaign analytics.
- Key Achievements
- Sales Impact: Increased total sales volume by 50% via targeted digital funnels.
- Lead Generation: Achieved 45% YoY growth in qualified leads for both fleet and EV segments.
- Social Engagement: Boosted engagement by 60%, driven by a revamped short-form video strategy.
- Conversion: Improved landing page conversion by 25% through content testing and SEO.
Senior Marketing Executive
GB Motors
01.2020 - 01.2021
- Key Responsibilities
- Campaign Execution & Product Launches:
- Developed and implemented digital advertising plans aligned with model positioning, including the successful launch of the Isuzu Stealth.
- Managed Facebook Live streaming logistics to drive real-time engagement during new model reveals.
- Produced and edited video content, including customer testimonials and vehicle reviews, to build social proof and brand trust.
- Graphic Design & Creative Production:
- Created marketing artwork using Adobe Photoshop and Illustrator for digital web content and physical festival items (e.g., Red Packets, Goodie Bags, Invitation Cards, GIF greetings).
- Managed digital creative production to support cross-channel partnerships and media campaigns.
- Lead Generation & Sales Operations:
- Utilized ManyChat, WhatsApp Business, and Wix to build automated funnels that collected and qualified leads.
- Managed the sales pipeline using Trello, ensuring all inquiries from social media were tracked, responded to, and followed up on to achieve sales targets.
- Curated new sales opportunities by organizing local marketing events and integrating them with social media promotion.
- E-Commerce & Community Management:
- Managed daily operations for Facebook, Instagram, Google My Business, and E-commerce platforms, ensuring all customer info and promotions were up-to-date.
- Acted as the primary administrator for responding to and processing incoming inquiries generated via social platforms.
Marketing Executive
Goh Brothers Motor Sdn Bhd
12.2018 - 12.2019
- Key Responsibilities
- Luxury Brand Strategy & Launches:
- Developed and implemented digital media plans aligned with global model positioning, successfully executing campaigns for the Audi Q2, Q5, and Q8.
- Created digital strategies to drive brand desirability and lead generation within the affluent Northern Region market.
- Creative Production & Design (Hands-On):
- Designed high-quality marketing assets using Adobe Photoshop and Illustrator, including web promotions, EDMs, brochures, price lists, and festival merchandise (Red Packets, Goodie Bags).
- Edited promotional videos using Adobe Premiere Pro for social media and showroom displays.
- Demonstrated creative agility by leading third-party agencies in developing video and display assets that matched the distinct "Voice of Audi."
- Performance Marketing & Analytics:
- Managed digital metrics across Google Analytics, Facebook Ads, and Waze Advertising, providing actionable recommendations to optimize ad spend.
- Monitored monthly marketing accounts, analyzing variances to ensure all campaign costs remained strictly within budget levels.
- Sales Operations & E-Commerce:
- Oversee full-cycle E-commerce sales and marketing activities, from product uploading to inquiry processing.
- Curated new sales opportunities by executing local marketing events and following up on leads generated via social platforms.
- Managed the daily content and community engagement for Facebook, Instagram, and WhatsApp Business.
- Key Achievements
- Successfully launched digital campaigns for the Q-Range (Q2, Q5, Q8), driving targeted traffic to showrooms.
- Integrated Waze Advertising into the media mix to drive location-based traffic to the dealership.
- Streamlined the content production process by combining in-house design (Adobe Suite) with effective agency management.
- Core Skills & Tools:
- Design & Video: Adobe Photoshop | Illustrator | Premiere Pro.
- Ad Platforms: Facebook Ads Manager | Waze Ads | Google Analytics.
Marketing Executive
Magnum 4D Berhad
01.2017 - 11.2018
- Key Responsibilities
- Retail Network Management (155 Outlets):
- Enforced brand compliance across 155 agencies, ensuring display setups and visual merchandising aligned strictly with corporate standard requirements.
- Conducted regular audits to monitor outlet performance and adherence to operational guidelines.
- Event Management & On-Ground Activation:
- Planned and executed the Magnum Million Ringgit Draw roadshows across diverse venues, ranging from community centers (temples) to private corporate dinners, ensuring high engagement and logistical smoothness.
- Coordinated Corporate Social Responsibility (CSR) and corporate events, liaising with internal stakeholders and external vendors.
- Strategic Partnerships & Promotion:
- Explored and secured strategic partners for joint promotions to expand brand reach and customer acquisition.
- Monitored latest advertising trends and digital innovations to propose fresh promotional mechanics.
- Corporate Communications & Content:
- Drafted bilingual media content, including press releases, speeches, and briefing documents (including translation and proofreading).
- Managed the organization’s web portal, ensuring corporate messages and content were current and accurate.
- Monitored media news alerts to track brand sentiment and industry issues.
- Sales Analysis & Reporting:
- Compiled and analyzed monthly sales data from all 155 outlets, creating comprehensive sales comparison charts to track agency performance against targets.
- Key Achievements
- Operational Scale: Successfully maintained 100% brand consistency across a massive network of 155 retail locations.
- Event Success: Executed the "Million Ringgit Draw" series with zero compliance issues and high participant engagement.
- Data-Driven Insights: Streamlined the monthly sales reporting process, providing management with clear visibility on regional performance trends.
Sales & Marketing
Swhengtee International Sdn Bhd
12.2015 - 12.2016
- Key Responsibilities
- Event Management & TV Production:
- TV Show Launch: Spearheaded the planning and execution of the "Anyone Could Be A Property Millionaire" TV show launch and the inaugural Property Expo.
- Large-Scale Events: Organized the "Property Forecast Talk 2016" at Mid Valley Mega Mall, managing logistics, crowd control, and marketing to ensure high attendance.
- Project Launches: Organized exclusive promotional events for the Arte Mont Kiara project in collaboration with Nusmetro.
- Business Development & Sponsorships:
- Sponsorship Acquisition: Successfully secured corporate sponsorships for the company’s events and TV productions, negotiating terms to maximize funding and brand exposure.
- Developer Relations: Acted as the primary liaison with property developers to facilitate project development collaborations and joint marketing efforts.
- Sales Targets: Executed aggressive sales strategies to meet personal and team KPIs, managing the pipeline from initial inquiry to closing.
- Marketing Operations & Research:
- Market Intelligence: Conducted comprehensive competitor analysis and market surveys, compiling reports to guide pricing and promotional strategies.
- Collateral Management: Oversaw the production of all marketing tools (leaflets, banners, sales kits), ensuring accuracy and brand alignment before distribution.
- Agent Management: Monitored and managed external sales agents, ensuring they adhered to sales protocols and met performance targets.
- Data Analysis & Strategy:
- Analyzed historical event data and sales track records to create data-driven "Pre-Marketing Plans" for upcoming launches.
- Managed all inbound inquiries from phone, email, and social media, ensuring rapid response times.
Education
Bachelor of Marketing - Marketing
Taylor's University College
Petaling Jaya, Selangor, Malaysia12.2016
Bachelor of Marketing - PR & Marketing
Taylor's University College
12.2016
Diploma of Advertising - undefined
Taylor's University College
12.2013
Skills
Photo Editing (Adobe Photoshop)
Certification
Malaysian Driving License Class D, Current
Timeline
Head of Marketing
GB Motors
01.2021 - Current
Senior Marketing Executive
GB Motors
01.2020 - 01.2021
Marketing Executive
Goh Brothers Motor Sdn Bhd
12.2018 - 12.2019
Marketing Executive
Magnum 4D Berhad
01.2017 - 11.2018
Sales & Marketing
Swhengtee International Sdn Bhd
12.2015 - 12.2016
Bachelor of Marketing - PR & Marketing
Taylor's University College
Diploma of Advertising - undefined
Taylor's University College
Bachelor of Marketing - Marketing
Taylor's University College
Personal Information
Driving License: Malaysian Driving License Class D