Founder & CEO
ASDF Worldwide
01.2022 - Current
John Ooi
Founder & CEO
Kuala Lumpur,14
Timeline
Work History
Founder & CEO
ASDF Worldwide
01.2022 - Current
- Founded and developed strategic business initiatives to drive growth and market presence.
- Established operational frameworks to enhance efficiency and streamline processes across departments.
- Led cross-functional teams in executing projects aligned with company vision and goals.
- Implemented performance metrics to assess team productivity and improve service delivery standards.
- Mentored emerging leaders within the organization, fostering a culture of continuous improvement and innovation.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
Skills
Team leadership
Strategic thinking
Marketing
Entrepreneurial and innovative
Visionary leadership
Start-up operations
Business planning
Growth mindset
Revenue generation
Revenue development
Analytical and critical thinker
Results orientation
Management team leadership
Regulatory compliance
Overview
13
13
years of professional experience
Summary
Driving global brand growth through strategy, compliance, and execution.
I lead ASDF Worldwide, a global brand growth and international expansion company supporting businesses in scaling across markets with clarity, credibility, and compliance. My focus is on building strong, future-ready brands through strategic positioning, regulatory alignment, and sustainable growth frameworks.
With experience in international expansion, brand strategy, corporate compliance, and business development, I work closely with founders and leadership teams to turn vision into scalable global impact.