Summary
Overview
Work History
Education
Skills
Personal Particulars
Areas Of Excellence
Timeline
Hi, I’m

Joey Chong

Franchise Manager
Joey Chong

Summary

An accomplished, passionate and result driven salesperson with over 10 years of experience on people management and sales in upscale retail brand. Consistently exceed challenging organization expectation across highly competitive markets. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

13
years of professional experience
4
Languages

Work History

Skechers (M) Sdn Bhd
Kuala Lumpur, Malaysia

Franchise Manager
11.2019 - Current

Job overview

  • Identified and evaluated potential franchisees, resulting in
    20% increase in number of Skechers stores in Malaysia
    within first year, and continue with double digit growth
    following years
  • Conducted comprehensive market research to identify
    optimal locations, leading to 15% increase in store
    profitability.
  • Conducted regular audits and provided guidance to
    franchisees, resulting in 10% improvement in overall brand
    representation
  • Maintained brand integrity by ensuring adherence to brand
    standards, resulting in consistent store design and visual
    merchandising across all franchise locations
  • Conducted regular audits and provided guidance to
    franchisees and worked closely with franchisees to
    optimize store operations, resulting in 20% increase in
    store efficiency and customer satisfaction
  • Collaborated with franchisees to develop annual budgets
    and monitored financial performance, resulting in 15%
    increase in store revenue.
  • Conducted regular store visits and provided ongoing
    communication to ensure alignment with Skechers'
    operational guidelines.
  • Provided guidance on rental negotiation, cost control, and
    inventory management, resulting in 10% improvement in
    profit margins in year 2023
  • Proactively managed day-to-day challenges and resolved
    disputes between Skechers and franchisees, maintaining
    healthy relationships and protecting brand's reputation.
  • Acted as intermediary to facilitate effective communication
    and problem resolution, resulting in 20% decrease in
    conflict incidents.
  • Regularly assessed store performance using key
    performance indicators (KPIs) and metrics, leading to
    data-driven decision-making and continuous improvement
    initiatives.
  • Facilitated ongoing learning and development opportunities
    for franchise staff through targeted training programs
  • Collaborated with cross-functional teams to develop
    comprehensive support materials for franchisees
    Negotiated contracts, resulting in better terms and
    conditions for both franchisor and franchisees
  • Analyzed competitor strategies, adapting approaches as
    necessary to maintain competitive edge in market
    Identified new market opportunities to expand brand's
    presence and reach
  • Implemented standardized operating procedures across all
    franchises to ensure consistency in service delivery
  • Streamlined operations for improved efficiency through
    thorough analysis of existing processes.
  • Assisted in recruiting, hiring and training of team members
  • Analyzed competitor strategies, adapting approaches as necessary to maintain a competitive edge in the market.

Novel Link (M) Sdn Bhd

Assistant Key Account Manager
05.2018 - 10.2019

Job overview

  • Responsible for company key account, handling buyers from Guardian Malaysia, Guardian Brunei, Sasa & Caring group
  • Involved in events, exhibitions, products launching, maintain good relationships with existing clients and engage with prospective clients in building and managing sales pipeline and collaborating with various departments to achieve company sales target.
  • Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders
  • Analyzed market trends, identifying opportunities for expanding product offerings within key accounts
  • Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery Improved account management by predicting potential competitive threats and outlining proactive solutions
  • Built and maintained strong client relationships to drive business growth Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction
  • Optimized processes related to order placement and fulfilment by streamlining workflows between sales teams and other departments within organization
  • Strengthened client relationships through regular communication and effective problem-solving

The Swatch Group (M) Sdn Bhd

Assistant Sales Manager
03.2011 - 11.2016

Job overview

  • Take charge of wholesale and oversee sales in whole Malaysia
  • As a top sales producer, covered over 70% of total point of sales in Malaysia, consistently increase sales revenue over the years.
  • Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics
  • Managed territory assignments for optimal coverage and maximized potential for reaching target customers
  • Established performance benchmarks, setting clear expectations for team members, and regularly reviewing progress against set goals, driving continuous improvement within the sales department
  • Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively
  • Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals
  • Developed strong client relationships for repeat business and increased referrals
  • Organized trade shows (Basel Fair) and events to showcase products, build brand awareness, and generate leads for future sales opportunities
  • Developed sales strategy based on research of consumer buying trends and market condition

Education

SnCo Make-Up Academy

Make-Up Course from Advance Bridal Make-up & Hair Styling Course

University Overview

University of New South Wales Global, Australia

ICAS English from Upper 6 English

University Overview

SMK ACS, Klang, Malaysia

STPM from Science

University Overview

Sundear Beauty Workshop

Diploma from Paris Academy For Beauty And Medical Research, Sundear, Organic Skin Care From Paris

University Overview

SMK Bukit Kuda, Klang, Malaysia

Secondary School/SPM & PMR from Science & Technology

University Overview

Skills

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Personal Particulars

Personal Particulars

38 years old, Malaysia, Female, Single

Areas Of Excellence

Areas Of Excellence
  • Entrepreneur mind set
  • Communication liaison
  • Outgoing people person
  • Self-motivated
  • Fast learner
  • Sales management
  • Reliable and dependable
  • Consultative seller
  • Time management
  • Analytically minded
  • Good team player
  • Willing to travel

Timeline

Franchise Manager
Skechers (M) Sdn Bhd
11.2019 - Current
Assistant Key Account Manager
Novel Link (M) Sdn Bhd
05.2018 - 10.2019
Assistant Sales Manager
The Swatch Group (M) Sdn Bhd
03.2011 - 11.2016
SnCo Make-Up Academy
Make-Up Course from Advance Bridal Make-up & Hair Styling Course
2018.05
University of New South Wales Global, Australia
ICAS English from Upper 6 English
2017.04
SMK ACS, Klang, Malaysia
STPM from Science
2005.05
Sundear Beauty Workshop
Diploma from Paris Academy For Beauty And Medical Research, Sundear, Organic Skin Care From Paris
2005.05
SMK Bukit Kuda, Klang, Malaysia
Secondary School/SPM & PMR from Science & Technology
2003.05

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Joey ChongFranchise Manager