Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Hi, I’m

Joevy Saw

Senior Leasing Manager
Subang Jaya
Joevy Saw

Summary

Time management skills, dependable, energetic self, honesty, effort, consistency, perseverance, rationality, capable of preciousness, ambitious, energetic, progressive, responsibility, individualistic, enthusiastic, benevolence, realistic, self-awareness, humor, open mind, competence, strength, and passion. Unmistakably, I am an integrated thinker. I am a knowledge seeker by nature and a person who is willing to learn from reality and life, especially to learn from mentors and any experienced individual.

Loyalty with DFI Retail Group(GCH-Retail Malaysia Sdn Bhd) & Meda Inc Berhad (MIB - a KLSE Public Listed Property Developer & Shopping Mall & Hotel Management Company) working exposure from marketing & sales of property to retail shot lots to Strata Shopping Complex marketing and management (The Summit Batu Pahat and South city Plaza)

Inter-complex transfer with promotion, lead and support the entire Complex Management & Operation with KPI (Key Performance Indicators) directions and departmental goals and targets, control and performance monitoring, set new strategy, objectives and action plans for the respective mall.

Highlights : Skills & Agility developed over the years

  • Develop and implement group-level leasing guidelines and initiatives for malls.
  • Formulate and enforce leasing policies and internal control procedures.
  • Oversee the department’s budget and quarterly/annual forecasts.
  • Review and implement new Standard Operating Procedures (SOPs) as needed.
  • Provide support and guidance to ensure alignment of leasing practices across malls.
  • Guide to budget preparation and managing leasing strategies within guidelines.
  • Lead and allocate workforce for successful leasing plan execution.
  • Coordinate with mall leasing teams to achieve targeted income through effective strategies.
  • Develop performance indicators to monitor strategic effectiveness.
  • Innovate strategic planning for leasing activities, including new construction projects.
  • Plan and implement tenancy mix and dynamic leasing strategies. Source, negotiate, and finalize leases with suitable tenants.
  • Engage in asset enhancement initiatives to increase rental yield.
  • Ensure standardized systems and procedures across malls.
  • Foster good landlord-tenant relationships and resolve tenant issues.
  • Monitor vacancies and propose improvement measures for slow-to-lease retail lots.
  • Conduct market research and maintain awareness of local market trends.
  • Train and equip the Mall Leasing Team with the necessary skills.
  • Prepare and analyze management reports and maintain documentation.
  • Maintain coordination and professional standards within the leasing team.
  • Promote team morale, discipline, and self-sufficiency.
  • Support due diligence for new mall acquisitions and perform other assigned duties.
  • Developed and Executed Comprehensive Property Strategy: During my tenure at Dairy Farm, I successfully formulated and implemented a property strategy that maximized asset utilization and enhanced the overall portfolio value. This strategic approach led to a 15% increase in occupancy rates and a significant improvement in tenant satisfaction scores.
  • Established Strong Relationships with Leading Corporates: Built and maintained excellent rapport with leading corporate clients, resulting in the successful closure of multiple high-value project deals. These relationships contributed to a 20% increase in revenue and solidified our position as a preferred partner in the industry.
  • Optimized Contract Management Using Traffic Light Method: Utilized the Traffic Light Method for project management to effectively optimize landlord and tenant renewal contracts. This approach ensured timely renewals, minimized vacancies, and improved contract negotiation efficiency, leading to a 10% reduction in contract turnaround time and enhanced tenant retention rates.

Overview

29
years of professional experience
2
Certifications
6
Languages

Work History

Dairy Farm Group-GCH Retail (Malaysia) Sdn Bhd

Senior Leasing Manager
12.2013 - Current

Job overview

  • Strategically planned and implemented optimal tenancy mix in retail mall, enhancing tenant diversity and customer satisfaction, resulting in 15% increase in foot traffic.
  • Formulated, developed, and implemented comprehensive marketing strategies that boosted mall visibility and tenant sales, leading to 20% increase in overall retail revenue.
  • Oversaw leases for portfolio of properties, ensuring full occupancy and tenant retention, achieving 85% lease renewal rate annually.
  • Cultivated and maintained strong landlord-tenant relationships, facilitating open communication and resolving conflicts swiftly, which improved tenant satisfaction scores by 25%.
  • Expertly negotiated leases and attended to all tenancy-related matters, securing favorable terms for both parties and reducing vacancy rates by 10%.
  • Prepared and managed rental budgets, optimizing financial performance and achieving budget targets consistently, with 5% reduction in operating costs.
  • Maintained and updated tenant listing in mall, ensuring accurate records and efficient communication, contributing to streamlined management process.
  • Managed tenancies effectively, including maintaining comprehensive tenant database, preparing lease documents, and compiling occupancy and rental reports, which improved data accuracy and reporting efficiency by 30%.

GENESIS LANDMARK SDN BHD

Leasing Manager
08.2012 - 11.2013

Job overview

  • Maximized property occupancy rates, consistently achieving over 95% capacity through strategic leasing initiatives and targeted marketing efforts.
  • Developed and implemented innovative marketing strategies to attract prospective residents, resulting in a 25% increase in qualified leads and new tenant applications.
  • Ensured effectiveness of leasing staff techniques, providing training and support that led to 20% improvement in lease closing rates.
  • Coordinated competitive market analysis, ensuring leasing staff accurately gathered and filed information about market competition, enabling strategic adjustments that kept property highly competitive.
  • Continually monitored and analyzed key performance metrics such as traffic logs, conversion ratios, budget guidelines, renewal information, and marketing data. This enabled provision of up-to-date and accurate information, leading to informed decision-making and strategic planning.
  • Represented company professionally at all times, enhancing company’s reputation and building strong relationships with tenants, partners, and stakeholders.

SCP management Sdn Bhd

Marketing, A & P Manager
08.2010 - 07.2012

Job overview

  • Successfully leased retail outlets, including evaluating the team's leasing proposals and negotiating favorable rental terms, which resulted in securing high-profile tenants and achieving 90% lease approval rate.
  • Proactively identified and secured prospective tenants, utilizing market research and networking to fill vacancies quickly and maintain high occupancy rates.
    Developed a strategic trade-mix and positioning for the mall, enhancing the shopping experience and increasing foot traffic by 30%.
    Planned, established, and maintained strong landlord-tenant relationships, fostering a collaborative environment that improved tenant satisfaction and retention rates by 20%.
  • Expertly negotiated leases and addressed all tenancy-related matters, coordinating with legal, fit-out, operation, and project departments to ensure smooth and timely lease executions.
    Monitored new leases, overseeing sales performance, lease renewals, lease covenants, and leaseback agreements to ensure compliance and optimize financial outcomes.
  • Submitted detailed reports to management on a weekly basis, providing insights and recommendations that supported strategic decision-making and improved overall property performance.
  • Boosted tenant sales and drove shopper traffic by conceptualizing, planning, and implementing comprehensive marketing strategies, advertising campaigns, promotions, events, and communication campaigns, resulting in a 25% increase in overall sales for the shopping center.

Sing Long F & B

Business Consultant Manager
11.2004 - 06.2010

Job overview

  • Developed and implemented comprehensive management and operations systems, streamlining processes and enhancing efficiency across all functions.
  • Managed and developed key staff to support the operations and management of F&B outlets, resulting in a 20% improvement in operational efficiency and employee performance.
  • Led the planning and business development for F&B outlets, achieving a 15% increase in revenue through strategic expansion and innovative business models.
  • Directed continuous market research and R&D initiatives, driving product improvements and keeping the offerings competitive and aligned with market trends.
  • Planned and executed advertising and promotion programs, PR events, roadshows, and exhibitions, significantly increasing brand visibility and customer engagement.
  • Assisted in site surveys and selection, including the negotiation of tenancy terms, ensuring optimal location choices and favorable lease agreements.
  • Oversaw outlet design planning, equipment layout, and renovation work, enhancing the customer experience and operational flow.
  • Facilitated training for outlet managers and counter staff, covering product knowledge, equipment usage, and operational procedures, which improved service quality and efficiency.
  • Supported franchisees with logistics management of goods and materials, ensuring timely and accurate delivery and inventory control.
  • Provided strong corporate identity and area marketing support, boosting brand recognition and local market penetration.
  • Assisted in controlling overhead costs and implementing sales monitoring systems, leading to a 10% reduction in operational costs.
  • Supported ongoing training, R&D, market research, and advertising and promotion initiatives, ensuring continuous improvement and market relevance.

Meda Inc Berthed/ Summit Parade Sdn. Bhd.

Senior Promotion Executive(A&P)
01.1996 - 10.2004

Job overview

  • Formulated annual advertising and promotion plans and budgets, resulting in a consistent, impactful, and enhanced public and corporate image for complex.
  • Monitored and analyzed performance of company and competitor programs, utilizing press releases and public awareness campaigns to stay ahead of industry trends and improve strategic initiatives.
  • Protected and promoted company’s image and reputation, ensuring positive public perception through effective communication and branding strategies.
  • Planned, coordinated, and executed resourceful, dynamic, and results-oriented programs, engaging tenants and public with meaningful activities that drove community involvement and tenant satisfaction.
  • Implemented direct marketing programs, including database collation and research, which increased customer engagement and retention by 20%.
  • Liaised with internal divisions and external parties, such as advertising agencies, press, electronic media, show agents, government authorities, and cause-related organizations (e.g., orphanages, environmental groups like WWF, child abuse prevention), to ensure cohesive and effective marketing efforts.
  • Prepared and edited monthly bulletins, newspapers, and various marketing and promotional tools, maintaining high-quality communication materials that kept stakeholders informed and engaged.
  • Sourced, protected, and executed joint promotion programs, enhancing public image of company and fostering collaborative relationships with strategic partners.
  • Coordinated effective visual merchandising displays, aligning with planned promotion themes to create attractive and cohesive marketing presentations.
  • Implemented training programs in Public Relations for both management and tenants, improving PR skills and enhancing overall effectiveness of communication and marketing efforts.

Education

Malaysia Institute Of Art

Diploma in Art/Design/Creative Multimedia from fine art

University Overview

Grade: Grade A/1st Class

Skills

Property Leasing Management

Certification

COMPLEX MARKETING & LEASING

Accomplishments

Accomplishments

Achievement : 2022 vs 2023

Generated Extra Income : RM2,571,051


Major revamp Giant Plentong & Giant shah alam being in brand like Machine, switch, A&W, padi house , richcheese Foctory and etc

Timeline

PIONEERS AWARD

11-2016
Senior Leasing Manager
Dairy Farm Group-GCH Retail (Malaysia) Sdn Bhd
12.2013 - Current
Leasing Manager
GENESIS LANDMARK SDN BHD
08.2012 - 11.2013

COMPLEX MARKETING & LEASING

09-2011
Marketing, A & P Manager
SCP management Sdn Bhd
08.2010 - 07.2012
Business Consultant Manager
Sing Long F & B
11.2004 - 06.2010
Senior Promotion Executive(A&P)
Meda Inc Berthed/ Summit Parade Sdn. Bhd.
01.1996 - 10.2004
Malaysia Institute Of Art
Diploma in Art/Design/Creative Multimedia from fine art
Joevy SawSenior Leasing Manager