Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Joanne Wong

Joanne Wong

Segambut

Summary

Results-driven Marketing & eCommerce professional with over 10 years of experience leading brand, digital, and consumer marketing strategies in the pet care industry. Proven track record in driving customer acquisition, enhancing brand visibility, and delivering business growth across eCommerce and offline channels. Managing cross-functional teams, partnering with external stakeholders, and executing campaigns that align with business objectives. Passionate about building meaningful consumer connections and delivering measurable outcomes.

Overview

15
15
years of professional experience

Work History

Marketing & Ecommerce Manager

DKSH Malaysia Sdn Bhd
08.2023 - Current
  • Developed and executed integrated marketing strategies in collaboration with platform enablers to enhance brand visibility and drive new customer acquisition across key eCommerce platforms.

    Partnered closely with the Sales team to align and activate strategic marketing campaigns that contributed directly to business growth targets.

    Led content planning initiatives with creative agencies to strengthen brand awareness and deliver engaging, educational content tailored to pet parents.

    Collaborated with external stakeholders to organize and lead quarterly business review meetings, presenting data-driven insights and marketing recommendations.

    Spearheaded the end-to-end planning and execution of both online and offline events, from ideation through to post-event analysis.

    Developed comprehensive marketing plans aligned with overall business objectives to support sustainable growth and market distribution.

Marketing Manager

HP Pet Food Germany Sdn Bhd
01.2018 - 07.2023
  • Led B2B2C marketing efforts, digital strategies, and consumer engagement campaigns.
  • Forged strategic alliances with industry partners, resulting in enhanced market reach.
  • Managed events, retail merchandising, and on-ground activations for customer engagement.
  • Key Achievements:
  • Launched Lazada & Shopee online stores in Malaysia (2020). Developed corporate website to support branding and conversion.
  • Increased e-commerce revenue by 40% via flagship store optimizations.
  • Achieved a 20% improvement in overall sales targets.

Merchandising Specialist

Royal Canin Malaysia Sdn Bhd
03.2015 - 04.2017
  • Created in-store visual merchandising strategies and planograms for brand consistency.
  • Trained sales teams on product display best practices and branding guidelines.
  • Key Achievements:
  • Launched Vet Clinic Showroom for national forum events.
  • Rolled out nationwide visibility improvement projects.

Business Development Manager (SPT)

Royal Canin Malaysia Sdn Bhd
03.2012 - 03.2015
  • Transferred precision Royal Canin point of sales knowledge with an education plan to recruit user via trade partner.
  • Drive strategic sales growth results contribution of Dogs and Cats, recruiting new user and executing Point of Purchase in store display.
  • Sustained collaborative relationship with Customer to identify opportunities to build business size (i.e. increase products distribution)
  • Increase new customer base of the geographical/region coverage.
  • Regular service customer according to plan visit itinerary that's generating collaborative relationship.
  • Consistently achieved 100% of annual target.

Client Relationship Manager

Network Pet Products Sdn Bhd
03.2010 - 03.2012


  • Led sales, collections, merchandising, and customer retention initiatives.
  • Organized large-scale pet events and executed impactful in-store promotions.
  • Developed strategic partnerships with local businesses to enhance brand visibility.

Education

Hospitality Management Diploma -

Vancouver Career College
Vancouver, British Columbia
11.2007

Accounting Diploma -

Kwantlen Polytechnic University
Vancouver, British Columbia
04.2007

Skills

  • Stakeholder Management
  • Business development
  • Campaign management
  • E-commerce management
  • Experienced with Microsoft Office applications
  • Brand development strategy
  • Consumer marketing

Languages

English
Cantonese

Timeline

Marketing & Ecommerce Manager

DKSH Malaysia Sdn Bhd
08.2023 - Current

Marketing Manager

HP Pet Food Germany Sdn Bhd
01.2018 - 07.2023

Merchandising Specialist

Royal Canin Malaysia Sdn Bhd
03.2015 - 04.2017

Business Development Manager (SPT)

Royal Canin Malaysia Sdn Bhd
03.2012 - 03.2015

Client Relationship Manager

Network Pet Products Sdn Bhd
03.2010 - 03.2012

Hospitality Management Diploma -

Vancouver Career College

Accounting Diploma -

Kwantlen Polytechnic University

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Joanne Wong