Hi, I’m
Joanne Chew
Shah Alam
Summary
I am a Business Development Manager with experience in student recruitment, partnership development, and stakeholder engagement within the education sector. I enjoy building meaningful relationships with education agents, schools, universities, corporate partners, prospective students, and parents to create opportunities that support institutional growth and student success.In my current role at King Henry VIII College, Malaysia, I work closely with cross-functional teams to develop recruitment initiatives, identify new business opportunities, and strengthen the college's presence in both local and international markets. I also support the planning and execution of recruitment events, manage key partnerships, conduct campus tours and consultations, and serve as a liaison between parents and the college to ensure a positive experience throughout the admissions journey.I am passionate about connecting students with quality educational opportunities and believe that strong partnerships, clear communication, and a student-centred approach are key to long-term success. I am always eager to collaborate with professionals in education, explore new opportunities, and contribute to initiatives that make a meaningful impact.
Overview
3
Languages
1
Certification
17
years of professional experience
Work History
King Henry VIII College MalaysiaCyberjaya
Business Development Manager
05.2025 - Current
Job overview
- Identify new market opportunities to raise brand awareness and penetration.
- Build and maintain relationships with education agents, universities, and corporate organisations.
- Manage key accounts to support long-term collaboration and continuity.
- Collaborate with marketing and admissions to deliver targeted recruitment campaigns.
- Monitor market trends, competitor activity, and industry developments for decisions.
- Represent the college at education fairs, exhibitions, networking events, partner meetings.
- Plan, coordinate, and execute in-house events and recruitment initiatives.
- Welcome prospective students, parents, and partners with campus tours and consultations.
- Collaborate with admissions to track student movement and report accurately.
- Act as parent contact, address feedback, and coordinate issue resolution.
- Trained staff on company policies and procedures to ensure compliance.
TEDvisoryKuala Lumpur
Education Manager / Head of Counselling
04.2020 - 12.2024
Job overview
- Led student recruitment efforts for overseas and local studies as Head of Counselling, managing marketing activities and office operations while fostering partnerships with new institutions.
- Mentored junior education officers, providing guidance and support to enhance team capabilities and performance.
- Monitored market developments and competitor activities to identify threats and leverage opportunities effectively.
- Coordinated logistics for educational events, facilitating smooth operations and optimising participant satisfaction.
Leonfast Sdn BhdBalakong
CRM officer
07.2019 - 03.2020
Job overview
- Delivered exceptional customer service to ensure client satisfaction and repeat business.
- Confirmed delivery details with customers and solicited feedback on product and delivery service to enhance customer experience.
- Coordinated with retail sales executives and branch manager to confirm customer purchase orders and arranged timely delivery with warehouse personnel.
Easyuni.comKuala Lumpur, Malaysia
Student Services Manager
01.2018 - 07.2018
Job overview
- Managed and mentored counselling team to achieve student recruitment targets for local and overseas institutions, overseeing digital lead management, reporting, and market development strategies to enhance recruitment outcomes.
- Developed and conducted training programmes for staff and education agents on academic pathways, career prospects, and institutional offerings to improve counselling effectiveness and boost recruitment performance.
GEN Education GroupKuala Lumpur
Education Manager
10.2013 - 10.2017
Job overview
- Oversaw operations in Head Office, managed contracts and agreements, and led psychometric test team to ensure effective implementation of testing processes.
GEN Education MalaysiaSubang Jaya
Assistant Manager - Student Services
10.2012 - 09.2013
Job overview
- Managed student recruitment, addressing enquiries and providing counselling alongside services like accommodation booking, visa applications, travel arrangements, and pre-departure briefings to ensure a smooth transition for students.
- Oversaw student services operations, ensuring effective accommodation bookings and travel arrangements by all counsellors to enhance overall student support experience.
GEN Education MalaysiaSubang Jaya
Senior Officer
05.2011 - 09.2012
Job overview
- Assisted students with visa applications, secured accommodation bookings, and coordinated travel arrangements prior to departure.
- Counselled and supported students with concerns regarding studying abroad, facilitating their decision-making process.
- Handled enquiries through phone calls, walk-ins, and social media platforms, providing timely information and assistance.
GEN Education MalaysiaKuala Lumpur
Student Services Officer
01.2010 - 04.2011
Job overview
- Assisting main counsellors while training to be an independent counsellor and handling student services.
- Acquired skills and knowledge by actively participating in training and observing experienced colleagues.
Education
Liverpool John Moores UniversityLiverpool, UK
Bachelor of Science (BSc) from Human Psychology
12-2009
TAR College Kuala Lumpur
Advanced Diploma from Psychology
12-2009
Skills
- Business Development
- Student Recruitment
- International Education
- Overseas and Local Studies
- Relationship Management
- Account Management
- Market Analysis
- Strategic Planning
- CRM Software
- Event Coordination
- Student Services
- Problem Solving
- Education and Career Counselling
- Product Knowledge
Certification
- Qualified Education Agent
- Counsellor (QEAC)
- British Council Trained Agent, 2012-01-01
- British Council Trained Agent, 2023-01-01
Languages
Malay
Upper Intermediate
B2
English
Advanced
C1
Mandarin
Elementary
A2
Custom
www.linkedin.com/in/joanne-cbbb7a263
Interests
- Badminton
- Pickleball
- Tennis
- Squash
Timeline
Business Development Manager
King Henry VIII College Malaysia
05.2025 - Current
Education Manager / Head of Counselling
TEDvisory
04.2020 - 12.2024
CRM officer
Leonfast Sdn Bhd
07.2019 - 03.2020
Student Services Manager
Easyuni.com
01.2018 - 07.2018
Education Manager
GEN Education Group
10.2013 - 10.2017
Assistant Manager - Student Services
GEN Education Malaysia
10.2012 - 09.2013
Senior Officer
GEN Education Malaysia
05.2011 - 09.2012
Student Services Officer
GEN Education Malaysia
01.2010 - 04.2011
Liverpool John Moores University
Bachelor of Science (BSc) from Human Psychology
TAR College
Advanced Diploma from Psychology