Joanne Chee Boon Lee
Kuala Lumpur
Summary
Forward-thinking professional with extensive experience in expanding business operations, developing new markets, and forging strategic partnerships across the APAC region. A strong background in agriculture, waste management, and financial services, with a track record of driving revenue growth, securing high-value contracts, and leading cross-functional teams. Led the successful adoption of Orkel’s innovative baling technology, transforming agricultural practices. Excel at collaborating with government bodies, industry leaders, and key stakeholders to promote sustainable solutions.
Overview
16
16
years of professional experience
Work History
Vice President – Sales & Marketing, APAC
Orkel Malaysia Sdn Bhd
08.2023 - Current
- Led the expansion of Orkel’s presence in APAC, focusing on the waste management and agricultural sectors
- Developed and executed strategies that contributed to business growth and wider market adoption
- Established collaborations with government agencies and private sector players to introduce innovative solutions
- Introduced and integrated Orkel’s baling solutions, positioning it as a viable alternative to conventional waste and agricultural processing methods
- Key liaison for Innovation Norge and regulatory bodies to facilitate expansion efforts in Asia
Asia Pacific Vice President
Orkel AS
08.2018 - 07.2023
- Directed market penetration efforts in key APAC countries, including Singapore, China, Japan, Korea, Taiwan, Thailand and Australia
- Developed growth strategies and drove discussions with policy makers and industry stakeholders to promote Orkel’s solutions
- Expand Orkel first Asia subsidiary in China, led company set up process and market strategy
- Built and mentored a regional team, directly contributing to 85% of Orkel Group’s APAC revenue over five years
- Implemented the introduction of Orkel’s baling technology into new markets, demonstrating its efficiency in waste and agricultural applications
Founder & Business Development Lead
3D Capslock Sdn Bhd / Reapfield Properties Sdn Bhd
01.2016 - 12.2017
- Developed a digital marketing platform for the real estate sector, working with leading property developers in Malaysia and international clients
- Led sales and marketing initiatives, driving business growth and enhancing financial performance
Regional Financial Controller
WesternGeco (A Schlumberger Company)
09.2014 - 10.2015
- Directed financial planning, budgeting, and forecasting for seismic vessel operations across APAC
- Managed financial strategies and cost optimization for joint ventures with Petronas.( SPM Regional Finance )
Previous Experience – Schlumberger (2007 – 2014)
Schlumberger
01.2009 - 08.2014
- Accounts Receivable Supervisor (2009 – 2010): Managed key client accounts, fostering strong customer relationships and maintaining consistent cash flow. Directed a team overseeing billing & collections
- Intercompany Accountant & Senior Management Accountant (2010 – 2014): Managed a team across multiple countries for finance centralization, streamlining processes and implementing automated reconciliation systems. Experience in Lean Six Sigma.
Education
Bachelor’s Degree - Business and Information Systems
University of Hertfordshire
UKFinancial Training I & II -
Schlumberger
Norwegian Language Certification -
Brilla Institution
TrondheimSkills
- Market Expansion Strategy
- Expertise in Contract Negotiation
- Finance Performance Management Expertise
- Cross-Sector Partnerships
- Leadership & Cross-Functional Team Development
- Sustainable Solutions in Waste & Agriculture
- Deployment of New Agricultural Technologies
Languages
- English, Fluent (Written & Spoken)
- Mandarin, Fluent (Written & Spoken)
- Bahasa Malaysia/Indonesia, Fluent (Written & Spoken)
- Norwegian (Norsk), Fluent (Written & Spoken)
- Chinese Dialects, Fluent (4 other dialects)
Achievements And Recognition
- Drove Orkel’s successful entry into multiple APAC markets, generating 85% of the company’s revenue.
- Secured waste management contract in Singapore, cementing Orkel’s industry solution in the region.
- Cultivated strong partnerships, enabling market expansion and innovation adoption.
- Introduction and execution of Orkel’s baling technology, reshaping traditional approaches in waste and agriculture.
Key Skills And Expertise
- Market Expansion & Business Growth
- High-Value Contract Negotiations
- Financial Strategy & Performance Management
- Public & Private Sector Partnerships
- Leadership & Cross-Functional Team Development
- Sustainable Solutions in Waste & Agriculture
- Implementation of new technologies in Agriculture
References
References available upon request.
Timeline
Vice President – Sales & Marketing, APAC
Orkel Malaysia Sdn Bhd
08.2023 - Current
Asia Pacific Vice President
Orkel AS
08.2018 - 07.2023
Founder & Business Development Lead
3D Capslock Sdn Bhd / Reapfield Properties Sdn Bhd
01.2016 - 12.2017
Regional Financial Controller
WesternGeco (A Schlumberger Company)
09.2014 - 10.2015
Previous Experience – Schlumberger (2007 – 2014)
Schlumberger
01.2009 - 08.2014
Bachelor’s Degree - Business and Information Systems
University of Hertfordshire
Financial Training I & II -
Schlumberger
Norwegian Language Certification -
Brilla Institution
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