Jing Shao Lim
Selangor
Summary
Business graduate with hands-on experience in marketing, brand execution, and operations through freelance work and co-founding a coffee pop-up brand. Strong in client communication, event execution, and fast paced environments. Passionate about building brands, creating customer experiences, and driving business growth.
Overview
3
3
Languages
7
7
years of professional experience
Work History
Co-Founder
Coffeetone.co
Klang Valley, Malaysia
04.2026 - Current
- Managed and operated a coffee pop-up brand (Coffeetone), including marketing, operations, and event execution.
- Handled coffee catering for events and brand collaborations.
- Coordinated supply chain activities including sourcing coffee beans and ingredients, managing inventory, levels, and ensuring timely stock replenishment for events.
- Oversaw end-to-end supply chain including procurement, inventory planning, cost control, and stock allocation across multiple event booths.
Freelancer
Freelance Model & Event
Selangor, Malaysia
03.2024 - Current
- Participated in commercial photoshoots, brand campaigns, and social media content creation.
- Worked as event usher for corporate events, exhibitions, and brand activations.
- Assisted on-site execution including guest handling, registration flow, and crowd management.
- Maintained professional appearance and adapted to different brand images and styling requirements.
- Managed personal bookings, client communications, and schedulling independently.
Business development & operation executive
Happy Potato
Selangor, Malaysia
04.2025 - 04.2026
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Delivered high level of service to customers in effort to build upon future relationships.
- Reviewed reports, recommendations and requests from subordinate leadership.
- Selected and mentored senior staff, creating successful leadership team.
- Established company targets based on previous performance and predicted forecasts.
- Revitalised underperforming business units, turning around a 10% loss into a 15% profit margin within one fiscal year.
- Spearheaded market expansion initiatives, successfully entering three new international markets in two years.
- Directed operations to optimise resource allocation, resulting in a 20% reduction in operational costs.
Production Machine Operator
Eugin Mask
Negeri Sembilan, Malaysia
10.2019 - 12.2020
- Adjusted machine settings for optimal performance, ensuring high-quality output in all productions.
- Monitored machine performance, identifying and rectifying minor malfunctions to prevent downtime and maintain productivity.
- Checked item quality throughout production stages to prevent errors.
- Troubleshot and resolved machine malfunctions swiftly, reducing production delays significantly.
Education
A-Levels - Business
Sekolah Menengah Chung Hua P.D
Port Dickson, Negeri Sembilan01-2023
Skills
- Marketing & Brand Execution
- Event & Campaign Management
- Client Communication & Coordination
- Operations & Supply Chain Management
- Sales & Customer Engagement
ADDITIONAL
- Experience in coffee brewing & F&B operations
- Active in freelance projects and brand collaborations
- Strong adaptability in fast-paced environments
Languages
English
Intermediate
B1
Chinese (Mandarin)
Advanced
C1
Chinese (Cantonese)
Beginner
A1
Interests
- Badminton
- Golf
- Gym
- Reading
- Jogging
- Coffee
- Music
Timeline
Co-Founder
Coffeetone.co
04.2026 - Current
Business development & operation executive
Happy Potato
04.2025 - 04.2026
Freelancer
Freelance Model & Event
03.2024 - Current
Production Machine Operator
Eugin Mask
10.2019 - 12.2020
A-Levels - Business
Sekolah Menengah Chung Hua P.D