Jian Liang Chong
Social Media Specialist
Subang Jaya
Summary
Results-driven social media professional with proven track record in developing and executing successful digital marketing strategies. Skilled in content creation, analytics, and community management, with strong emphasis on collaboration and adaptability. Adept at driving engagement and achieving measurable results, ensuring all campaign objectives are met efficiently. Known for reliability, creativity, and keen understanding of evolving social media trends.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Social Media Specialist
Fishermen Integrated
Subang Jaya, Selangor
09.2022 - 05.2024
- Analyzed social media trends to optimize posting schedules and maximize audience engagement.
- Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
- Plan and strategize monthly ads budget to achieve best results.
- Prepare and submit monthly and annual reports on clients’ social media account performance.
- Worked on Kimball 2023 Raya campaign to help promote their three main sauces, Chili sauce, Ketchup, and Oyster sauce.
- Launched a shaking motion app for Ramadan & Raya campaign to deliver special experience with target audience to try out new Ramadan Raya dishes at home.
- Conducted street interviews with people of the busy street of KL and local hypermarkets to engage with our customers on a more personal level.
- As a result, client’s quarter sales for the three promoted products have increased by 15% in 2023.
Social Media Specialist
Inspace Asia Sdn Bhd
Petaling Jaya, Selangor
01.2021 - 09.2022
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Plan & strategize monthly ads budget to achieve best results.
- Prepare and submit weekly and monthly reports on social media performance.
- Worked on Platform Selangor 2.0 launch event in 2021 for Selangor government.
- Hired influencers to come and support the event to promote #sapotlokal during the pandemic.
- This initiative has helped over 2,000 local businesses and stalls to digitalize their businesses.
Communication Manager
SeatAdvisor Sdn Bhd
Bandar Puchong Jaya, Selangor
06.2018 - 12.2020
- Manage client’s expectations and provide the best solutions on the event system setup
- Assist event organizers at their events to ensure smooth overall operation
- Manage communication and create relevant content for the company’s social media accounts
- Provide professional advice and solution to customers before and after-sales
- Create promotional activities and content to increase brand awareness
- Design E-ticket and physical ticket layouts for events and concerts
- Manage the overall scanning ticket operation at every entry point to prevent fraudulence
- SeatAdvisor Sdn Bhd is a ticketing solution company that delivers powerful event and ticket management system and infrastructure to the box office management
- The company provides the best possible experience for both the box office and the patron with proprietary software enabling rapid venue use of the SeatAdvisor ticketing system
- Worked 2 years with Sepang International Circuit in managing one of the biggest events in Malaysia, MotoGP 2018 & 2019
- Worked with many high volume concerts such as Ed Sheeran, Shawn Mendes, EXO, etc in the past two years
Marketing & Sales Executive
Amber Chia Academy Sdn Bhd
Petaling Jaya, Selangor
01.2018 - 06.2018
- Manage the company’s social media account and other marketing activities outside the company
- Promote learning courses offered through social media or phone calls
- Maintain and update company social media accounts
- Design promotional and marketing materials
- Advertise the company website through Google Ads and social media
- Monthly sales target to achieve
- Help out at every company’s exhibition or marketing events
- Capture photos at every company’s exhibition or event for company content and portfolio
- Amber Chia Academy Sdn Bhd aims to produce an outstanding generation of fashion icons and beauty creators by sharing experience and knowledge in an upbeat and creative style
- Achieved monthly sales target set at RM30k monthly
- Opportunity to manage Amber Chia Academy 2018 Graduation Show
Education
BBA - International Marketing
Victoria University Sunway College
Subang Jaya, 10 01.2013 - 01.2017
Skills
Negotiation skills
Critical thinking
Client interaction
Team player
Quick learner
Ability to perform under pressure
Presentation skills
Social media strategy
Campaign planning
Influencer marketing
Paid advertising
Timeline
Social Media Specialist
Fishermen Integrated
09.2022 - 05.2024
Social Media Specialist
Inspace Asia Sdn Bhd
01.2021 - 09.2022
Communication Manager
SeatAdvisor Sdn Bhd
06.2018 - 12.2020
Marketing & Sales Executive
Amber Chia Academy Sdn Bhd
01.2018 - 06.2018
BBA - International Marketing
Victoria University Sunway College
01.2013 - 01.2017
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