Jessica Alex

Key Responsibilities

• Assist Director of Sales & Marketing in monthly pegboard meetings, preparing forecasts, and aligning strategies with organizational goals.
• Develop and execute sales strategies targeting local MICE market and government/GLC agencies (e.g., Istana, Dewan Undangan Negeri Sabah, Jabatan Ketua Menteri, Protokol Sabah).
• Monitor and evaluate Event Sales team performance, ensuring targets are met and exceeded.
• Strengthen relationships with government bodies, corporate clients, and key stakeholders to secure repeat and long-term business.
• Collaborate with marketing to design campaigns and activities.
• Provide regular reports and insights to senior management on sales performance, market trends, and opportunities.
• Mentor and guide Event Sales team to enhance professionalism, negotiation skills, and client engagement.

• Head of Tourism School: Oversees school’s progress, activities, and development. Responsible for managing faculty, ensuring programs meet industry and MOHE standards, building partnerships, and driving strategic growth.
• Lecturer of Tourism: Focuses on teaching and research. Prepares lessons for assigned subjects, ensures exam questions comply with MOHE requirements, mentors students, and contributes to academic development through research and curriculum delivery.

Responsible for driving revenue growth through MICE (Meetings, Incentives, Conferences, Exhibitions) and Travel Agent channels, while monitoring and optimizing individual sales performance. This role requires strong leadership, client relationship management, and strategic sales planning.

• Sales Executive - client-facing, revenue-driven, and responsible for closing deals.
• Sales Coordinator - support-focused, ensuring smooth operations and assisting manager with day-to-day tasks.