Jiahong Chen

1. Spearheaded electronic marcom solutions via introduction of social media campaigns (Facebook, blogs, etc.) e-newsletters, EDM, email blasts, online survey mechanisms, e- advertising, etc.
2. Strategising, implementing, monitoring & performing all companywide (composite insurance & international takaful operations) PR/communication activities & executing tactical plans for branding, advertising, CSR activities, crisis management, etc.
3. Directly handled roll out of new corporate identity & rebranding campaign through internal & external communications as well as by working with all levels of stakeholders.
4. Performed annual brand tracking, brand valuation & industry surveys.
5. Successfully managed from end to end, various highly critical communications, branding and advertising projects

1. Strategically planned marketing campaigns for both online and offlinechannels,ensuring alignment with clients' campaign objectives and business goals.
2. Developed comprehensive brand plans in accordance with clients'marketingcalendars and objectives.
3. Collaborated closely with various stakeholders, including internal teams andmediapartners, to execute campaigns smoothly and achieve desiredoutcomes.
4. Proactively kept up with changes in the media landscape, staying updatedonemerging trends and industry best practices.
5. Monitored brands' media budgets, implementation, and overall KPIs toensurealignment with set targets and maximize campaign effectiveness.
Strengths:
1. Exceptional multi-tasking skills, managing multiple campaigns andprojectssimultaneously while maintaining attention to detail.
2 Excellent connection and relationship management skills, fostering collaborativepartnerships with internal teams and external stakeholder