Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic
TOANG LICHEN

TOANG LICHEN

MERCHANDISER
KUALA LUMPUR

Summary

Offering strong foundation in strategic planning and customer-focused approaches, eager to learn and develop in this dynamic environment. Brings ability to understand market trends and manage inventory effectively, along with solid analytical skills. Ready to use and develop strategic planning and customer engagement skills in merchandiser role.

Overview

20
20
years of professional experience
2
2
years of post-secondary education
3
3
Languages

Work History

Executive Merchandiser

Hong Leung Shoe Sdn. Bhd.
Kuala Lumpur, Kuala Lumpur
06.2020 - Current
  • Developed strong relationships with staffs & suppliers, improving communication channels and enabling more efficient order fulfillment.
  • Analyzed competitors activities within designated markets to develop targeted approaches that drove sales growth.
  • Enhanced merchandise display appeal of store displays, resulting in improved customer satisfaction and increased foot traffic.
  • Evaluated supplier performance regularly and provided constructive feedback; this led to stronger partnerships and improved product quality.
  • Increased sales by developing and implementing effective merchandising strategies for key product lines.
  • Optimized product assortment based on sales performance data, increasing revenue from high-performing items while phasing out underperforming stock.
  • Coordinated closely with marketing department to create cohesive advertising materials that accurately showcased available merchandise.
  • Conducted market research to identify emerging trends, ensuring the company stayed ahead of competitors.
  • Motivated and mentored merchandise team to achieve high performance and job satisfaction.
  • Streamlined inventory management processes to reduce overstock and improve product turnover rates.

Visual Merchandiser Executive

Paragon Vest Sdn. Bhd.
04.2016 - 03.2020
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Managed installation of visual merchandising displays, urging team to with speed and accuracy.
  • Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
  • Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
  • Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.

Business Development

Self-employeed
06.2015 - 03.2016

My clients mainly from China who wanted to do a business trip and survey market in Malaysia.

Retail Executive

Tropicana Life Sdn. Bhd.
04.2005 - 06.2015
  • Collaborated with corporate teams on promotional events, maximizing store visibility within the community.
  • Fostered an inclusive company culture by promoting diversity and inclusion, contributing to a positive work environment for all employees.
  • Enhanced store appearance with effective visual merchandising layouts and eye-catching displays.
  • Implemented loss prevention strategies to minimize shrinkage and protect store assets.
  • Boosted customer satisfaction through exceptional service and personalized attention to customer needs.
  • Mentored team members, fostering a positive work environment that encouraged professional growth.
  • Streamlined operational processes for increased efficiency in daily tasks and procedures.
  • Increased sales revenue by implementing strategic merchandising and marketing techniques.
  • Oversaw staff scheduling to ensure adequate coverage during peak hours, weekends, and holidays.
  • Managed inventory levels for optimal product availability and reduced stock obsolescence.
  • Evaluated employee performance regularly, providing constructive feedback and setting achievable goals for career development.
  • Analyzed sales data to identify trends and opportunities for improvement in product selection or placement.
  • Developed targeted marketing campaigns aimed at attracting new customers while retaining existing clientele.
  • Implemented training programs to educate staff on products, services, policies, and procedures effectively enhancing their knowledge base.
  • Collaborated with sales team to identify and fulfill customer needs.

Education

Diploma - Business Administration And Management

Administration Business Executive
Petaling Jaya, Selangor
01.1999 - 12.2000

Skills

Merchandise planning

Pricing strategy

Competitor analysis

Promotional planning

Stock replenishment

Maintaining stock levels

Merchandise presentation

Sales analysis

Inventory control

Product lifecycle management

Visual display standards

Ordering and purchasing

Product pricing

Personal Information

  • Age: 47
  • Date of Birth: 11/26/77

Timeline

Executive Merchandiser

Hong Leung Shoe Sdn. Bhd.
06.2020 - Current

Visual Merchandiser Executive

Paragon Vest Sdn. Bhd.
04.2016 - 03.2020

Business Development

Self-employeed
06.2015 - 03.2016

Retail Executive

Tropicana Life Sdn. Bhd.
04.2005 - 06.2015

Diploma - Business Administration And Management

Administration Business Executive
01.1999 - 12.2000
TOANG LICHENMERCHANDISER