Jennifer Lee Suk Hui

After five years in the MICE segment, I rejoined the Corporate Transient team to manage key verticals including banking, finance, and insurance. My main focus is to drive revenue by acquiring new clients and expanding our presence in strategic markets.

In this role, I build and maintain a strong sales pipeline, identify business opportunities, and deliver tailored proposals and presentations to meet client needs. I also prioritize building long-term relationships with corporate clients and industry partners, ensuring consistent growth and strengthening the hotel’s market position across Malaysia.

In this role, I lead MICE (Meetings, Incentives, Conferences & Events) sales for 14 Hilton hotels across Malaysia. I manage key corporate accounts and work closely with industries like banking, insurance, telecommunications, and consulting. My job involves developing strategies, finding new leads, and growing business from both existing and new clients.

Some highlights include helping CIMB Bank run 20 events across Hilton hotels in 2019 and securing PWC’s conferences worth RM1.5 million. I also helped Huawei confirm their annual conference at DoubleTree KL for two years, generating RM800K each year. My work contributed to Hilton Malaysia achieving 95% of its national MICE target.

In this role, I was entrusted with leading corporate transient sales efforts across Hilton’s Malaysian portfolio. My focus was on strengthening relationships with existing clients and onboarding new accounts through targeted sales activities, presentations, and strategic proposals.

One of my proudest achievements was being named Hilton’s Best Hotel Sales Person in Asia Pacific (Corporate) for 2018 Circle of Excellence (COE) . This recognition stemmed from my consistent performance, including achieving over 130% of my personal annual sales target, as well as my commitment to growing key corporate accounts and securing Hilton’s market leadership.

I worked closely with hotel leaders and the revenue management team to tailor corporate offerings and ensure we provided maximum value and flexibility to clients, especially in an evolving business environment.

Here, I managed corporate sales and helped plan marketing strategies to boost room bookings. I tracked trends, identified opportunities, and supported the team to achieve their goals. I also led the RFP (Request for Proposal) process to secure new contracts.

We successfully increased key RFP account wins by 20%, which added 30% more room nights. I brought in big names like Celcom, Toyota, and Ericsson, and helped improve performance from low-activity accounts with new strategies.

As part of the pre-opening team, I played a pivotal role in establishing the sales structure, strategies, and market positioning for Gtower Hotel. I was responsible for driving the initial business development efforts, cultivating relationships with key clients, and setting the foundation for the hotel’s long-term success.

This experience allowed me to work closely with global teams, leverage the brand’s international reputation, and contribute to the successful launch of the hotel. It was a unique opportunity to combine my expertise in sales with the excitement and challenges of opening a new hotel, positioning Gtower Hotel as a leading destination for both local and international guests.

My focus at Crown Regency was on building the corporate room segment through proactive sales and relationship management. I designed customized proposals based on client needs and participated in roadshows and sales blitz activities to generate awareness and demand.

Through consistent follow-ups and relationship-building, I was able to grow a healthy base of repeat corporate clients and establish Crown Regency as a preferred venue for small to mid-sized companies.

• Liaised with clients on event planning, logistics, and setup requirements from pre-event meetings to on-site execution.
• Coordinated internal departments including banquet, AV, and culinary to ensure smooth operations.
• Resolved client issues promptly and professionally, often going above and beyond expectations.

• Provided administrative and sales support to the Catering team.
• Prepared revenue reports, function summaries, and event contracts.
• Supported the sales team in pre-event client meetings and ensured accurate documentation for each event.