Jeffrey Thu

Define and implement short- and long-term commercial and sales strategies aligned with business goals.

· Identify new market opportunities, strategic partnerships, and revenue streams.

· Establish pricing strategies, discount governance, and commercial approval frameworks.

· Lead and manage sales teams to achieve individual and collective KPIs.

· Set sales targets, monitor pipeline health, and drive disciplined forecast accuracy.

· Build a high-performance sales culture focused on accountability and results.

· Manage strategic/key customer relationships at senior stakeholder level.

· Lead commercial input for major tenders, bids, and projects.

· Oversee contract negotiation, review terms & conditions, and manage commercial risks.

· Own revenue, margin, and contribution targets.

· Work closely with Finance on budgeting, forecasting, credit control, and AR management.

· Track performance through dashboards, reports, and management reviews.

· Partner with Project, Engineering, Operations, Supply Chain, and Finance to ensure successful execution of projects.

· Ensure smooth handover from sales to project delivery.

· Ensure compliance with company policies, approval authority, and ethical standards.

· Manage commercial risks and contractual obligations effectively.

*Build and manage B2B sales team responsible for exceeding sales KPIs and working closely with product team and vendor sales team.

*Be close to the field, engage directly into partner relationships and negotiations and provide senior relationship coverage with key partners.

*Explore new commercial product to enlarge company product portfolio*Build and execute a continuous sales funnel and build new channels for lead generation

*Identify the best business development strategies to penetrate the new market opportunities.

*Vendor engagement and alignment for GTM strategy and partner Eco system.

* Coordinated, monitored, and managed multi‑country business performance to ensure alignment with regional targets.

* Drove business growth for display products across all segments, including consumer and commercial markets.

* Supported and executed marketing plans and sales activities to strengthen presence in assigned CAP countries.

* Partnered with senior leadership to develop and implement strategic initiatives aimed at improving operational effectiveness.

* Trained, coached, and developed team members to enhance skills and overall performance.

* Collaborated closely with R&D and Product Management teams to address customer needs through product innovation and development.

• Established strong rapport with clients through active listening techniques, understanding their unique needs and proposing tailored solutions.
• Boosted sales performance by implementing strategic sales plans and effective team management.
• Achieved consistent sales growth, setting and monitoring ambitious sales targets.
• Led negotiations for high-value contracts to secure long-term business partnerships.
• Coordinated cross-functional teams for product launches, ensuring alignment with sales goals.
• Empowered sales team with data-driven insights, facilitating informed decision-making.

• Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
• Coordinated project planning and execution with team members and team leads.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.

• Organized events such as trade shows, conferences, and partner summits aimed at strengthening relationships within our channel network while showcasing our products and services.
• Increased channel sales by developing and maintaining strong relationships with key partners.
• Streamlined processes for partner enablement by creating standardized materials tailored for specific vertical segments or industries served by our channel network.
• Managed a diverse portfolio of channel partners, ensuring consistent revenue growth and high levels of customer retention.