Strategic and results-driven Head of Renewable Energy with over 10 years of experience leading cross-functional teams across Marketing, Business Development, and Technical functions. Proven track record in building business units from ground zero, driving multimillion revenue growth, and expanding market share in Malaysia’s solar industry. Strong commercial acumen combined with technical expertise, with hands-on experience managing global principals, Tier 1 partnerships, and regional market expansion strategies.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Head of Renewable Energy
JJ-LAPP Malaysia Sdn. Bhd.
01.2019 - Current
Built and scaled the renewable energy business unit from inception to a multi-million revenue stream, achieving strong market positioning in Malaysia.
Lead and manage three key departments: Marketing, Business Development, and Technical, ensuring alignment with overall business strategy.
Own full P&L responsibility with annual sales target.
Successfully introduced and expanded global brands including Huawei and Deye into the Malaysian market.
Developed and executed pricing strategies across multiple partner tiers (Standard, Strategic, Tier 2) to optimize market penetration and profitability.
Spearheaded market expansion into new segments including Residential, Commercial & Industrial (C&I), and Utility-scale projects.
Established and strengthened strategic partnerships with key stakeholders, including EPCs, developers, and distributors.
Led negotiations with principals and key clients, improving commercial terms and securing long-term partnerships.
Drove internal capability building, growing team structure into three functional departments.
Senior Business Development Engineer
Plus Solar Systems Sdn. Bhd.
01.2016 - 01.2019
Developed and executed strategic business development plans to drive market expansion and revenue growth in the solar and energy solutions sector.
Led client engagement at early-stage project development, including high-level presentations, technical-commercial consultancy, and solution positioning for EPCC projects.
Managed end-to-end client relationships, ensuring all enquiries and project requirements were handled with professionalism, responsiveness, and strong commercial awareness.
Acted as the key liaison between clients and internal teams, coordinating across engineering, procurement, and project execution functions to ensure timely resolution of issues and smooth project delivery.
Built and maintained strong relationships with key stakeholders, including developers, consultants, and end-users, strengthening long-term partnerships and repeat business opportunities.
Drove business development activities for solar PV and energy-saving solutions, including active participation in industry exhibitions, roadshows, and seminars to enhance brand visibility and generate qualified leads.
Product Engineer
Hitachi Electronic Product Malaysia Sdn. Bhd.
01.2013 - 01.2015
Managed engineering change processes, including preparation and release of technical documentation such as ECO, ECN, CCT, and engineering drawings, ensuring accuracy and compliance with internal standards.
Designed and developed PCB layouts using ZUKEN software, ensuring alignment with SMT manufacturing specifications, design efficiency, and product reliability.
Coordinated and planned new product development (NPD) schedules, working cross-functionally to ensure timely execution from concept to production.
Led component sourcing and qualification activities, including arrangement and follow-up of N1/N2 parts approval for new product models.
Prepared and validated Bill of Materials (BOM) for new models, ensuring completeness, accuracy, and readiness for production.
Ensured all components and designs met product quality plans and technical specifications, maintaining strict compliance with engineering standards and drawings.
Supported value engineering (VEC) and cost analysis initiatives, contributing to cost optimization while maintaining product performance and quality.
Conducted competitor benchmarking and design analysis, identifying opportunities to improve product quality, optimizing design, and enhance cost competitiveness.
Renewable Energy Solutions (Solar, Inverters, Energy Storage)
Leadership of Cross-functional Teams (Marketing, BD, Technical)
Accomplishments
Built Deye brand presence in Malaysia from zero to recognized market player.
Managed Huawei partnership. Successfully elevated the Renewable Energy partnership business from Tier 2 to Tier 1 market positioning, significantly expanding market share and reinforcing its competitive position. Achieved significant YoY revenue growth and expanded customer base across multiple segments.
Successfully managed competitive market challenges, including pricing pressure from regional competitors.
Developed high-performing cross-functional team structure supporting long-term scalability.
Open to regional leadership roles (APAC / Global scope)
Interested in roles involving international markets and cross-border business expansion
QUICK RESUME OVERVIEW
Head of Renewable Energy | Malaysia.
Results-driven leader with 10+ years in renewable energy, leading Marketing, Business Development, and Technical teams. Proven track record in building business units from zero, managing RM85M revenue targets, and expanding global brands (Huawei, Deye) in Malaysia.
Key Highlights:
Full P&L ownership.
Built and scaled renewable energy division from ground zero.
Strong experience with global principals and channel partnerships.
Expertise in solar, inverters, and energy storage markets.
Looking for: Regional / international leadership roles in renewable energy or other relevant energy transition sectors.
LEADERSHIP PROFILE
Strong decision-making under pressure.
High accountability and ownership mindset.
Strategic thinker with execution excellence.
Effective communicator across technical and commercial stakeholders.
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