Innovative health and wellness senior product manager with over 19 years of experience in MLM industry including 10 years regional role in Asia Pacific. Good team leader skilled in all aspects of the product management life cycle, including uncovering market problems; responsible for leading the organization in research for new products, product enhancements and product redesign; evaluates the potential and practicality of products in development and relies on extensive experience and judgment to plan and accomplish goals; responsible for pricing management, product brand management, communication tools development and regional product planning; developing go-to market and launch plans in partnership with team sales, education and marketing; measuring product success through analytics and KPIs.
Hi, I’m
JAXYE CHONG SIEW LING
Petaling Jaya
Summary
Overview
22
years of professional experience
2
Certifications
5
Languages
Work History
Freelancer
01.2021 - Current
Job overview
- Business Consultant of Project ODO [ O ! Live]
- Business Mechanism & Chain
- Branding Strategy
- Product Strategy
- Business Plan
- Talent Recruitment
- Others upon request
- Business Consultant of Project Moonlight
- Business Branding
- Product Strategy
Tiens Asia Pacific
Senior Manager of Product Development & Management cum Personal Assistant of CEO Tiens Asia Pacific
05.2017 - 01.2021
Job overview
- Monthly Salary Basic MYR20,000 + Allowances RMB5,000
- Product Development & Management
- Supervision Role: Oversees and is answerable to the CEO and HQ for all activities of Asia Pacific countries’ product management department. Ensures that the functions of product team are efficiently and effectively executed as well as oversees key projects, processes and performance reports, data and analysis.
- Vision Creation: Build an understanding and cultivate in the departments’ members the product’s vision, the business case, as well as compiling the product planning material necessary for driving product initiatives further with clarity and consensus.
- Product Proposals: The Junior Product Managers are tasked with the analysis of information and formulations of product solutions and strategies that are presented and refined further up the line. The Director receives numerous Product Proposals from his junior managers through the Head of Product Management. Evaluate these product proposals with the analysis of information and formulations of product solutions and strategies that are presented and refined further up the line prior to authorizing the effect of any solutions and strategies for the business’s product.
- Product Line lifecycle: Responsible for developing, defining, and overseeing the product’s roadmap and managing it as required for the purpose of meeting deliverables for the business. Incorporates the existing development backlog and makes priorities as determined by the business, consumer, and market need.
- Product/Market Strategy: Work intimately with the Education, Business Development department to develop marketing strategies, lead generation strategies, and sales strategies. Partners up with the Branch Managers to build on product unit sales implementation as well as support strategies.
- Research and Analyses: Conducting relevant product research; establishing competitive intelligence and various market analyses that supplement and compliments analyses already conducted by product team. Responsible conducting consumer and market research that further aids the business in understanding current and future product needs.
- Product Evangelism: Representing the business and promoting the product by advocating for its value and benefits at executive briefings, marketing events, online consumer platforms, and so forth.
- Personal Assistant of CEO Tiens Asia Pacific
- Reports directly to the CEO and is responsible for all business and personal related duties as delegated by the CEO such as driving and implementation of business relevant projects, restructuring of organization chart & etc
- Handle highly sensitive business and human resources communications, data and other information with confidentiality and discretion.
Elken Global
Product Marketing Manager (Beauty)
04.2015 - 04.2017
Job overview
- Monthly Salary MYR12,000 + Allowance
- To manage the Beauty product range to meet sales objectives and KPI targets
- To develop marketing strategies to achieve targeted sales growth, market share and profitability targets
- To plan and implement effective marketing collaterals and activities to drive and increase sales
- To prepare monthly stock forecast and monitor sales trend of products to ensure sufficient stock coverage to meet sales targets
- To collect product feedback and testimonies for timely dissemination and effective communication across the channels
- To gather field or market intelligence to improve sales
- To work closely with other cross-functional departments to ensure smooth execution of plans and operational support
AMC Sdn. Bhd
Sales & Marketing Manager
07.2014 - 01.2015
Job overview
- Sales (Malaysia)
- Formulates and develops sales strategies. Work closely with different teams and regional team on the development of sales strategic plan including sales targets, promotion programs, education and recognition programs, events to ensure company opportunity and experience is competitive and rewarding.
- Leads the sales team to implement the sales strategic plan to achieve annual sales goals.
- Responsible to review sales performance, KPI’s, analysing trends and making recommendation on action plan to ensure achievement of sales goals.
- Work functionally with all Business Leaders to ensure their continued movement on career path to expand the sales force leader count.
- Develops and coaches leader to enhance their communication/leadership skills.
- Provide counselling, motivation, recognition and support (verbal & written communication).
- Promotes and educates leaders to understand and maximize the company opportunities to achieve their goals.
- Establish a strong rapport with BL to ensure continue feedback regarding the effectiveness of current support.
- Develops, implements, tracks and analyse sales programs, challenges, incentive and Director Promotions.
- Marketing (Malaysia & Singapore)
- To lead the marketing to plan and implement effective marketing strategies and activities including sales tools
- Development and events planning.
- Analyse sales activities and target sales audience
- Build close rapport with media and agency.
- Generate marketing activities to support the business leaders and increase the visibility.
- Brand building ideas and efforts.
Melilea International Vietnam Co.,Ltd
Manager of International Business Development
05.2013 - 06.2014
Job overview
- Sales&Marketing
- Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
- To ensure company sales growth is achieved through effective motivation of sales force.
- To analyse market information and identify relevant improvements.
- Follow up, monitor and evaluate plans on all sales promotions/marketing field programme.
- Conduct special event such as business meeting, health& beauty talks, workshop and etc.
- Assist in development of enhanced product training guides, training tools and sales tools.
- Branch Operation
- Plan and implement strategies to achieve target
- Achieve sales and after sales target and ensure collection as per requirement
- Build and maintain business relationship with distributors and customers
- To direct, lead, coach and manage the branch’s team
- Responsible entirely for the operation and profitability of the branch
- Guide the team to resolve distributors and customers’ issue effectively
- Operation& Warehouse Department
- Plan and maintain control in operations
- Adhere to company SOP with respect site, staff and equipment
- Customer Service Department
- Oversee and manage day to day company service and department operational matters
- Ensure all customer service procedures are compliance with internal/external policies and regulations
- Human Resources & Administration Department
- Recruitment: talent attraction and acquisition
- Performance management: appraisal, assessment, career path development
- Organising staff events (annual party, staff trip , staff training etc)
- Purchasing Department (Local and Overseas)
- Deciding goods, services and equipment are needed
- Monitoring and forecasting stock levels
PT Anugerah Melilea International Indonesia
Management Consultant (Star Ladies Club, HR,Customer Service & Publication) cum Personal Assistant of President Melilea International
02.2012 - 05.2013
Job overview
- Project- Star Ladies Club
- Established the non-profit organization by setting the vision, mission and objective for the club
- Objective of Star Ladies Club:
- Increase female business leaders productivity including business opportunity to females to have stable incomes & career.
- Goal setting and accountability where to establish the Goal Setting Program in specific regions and hold the Business leaders accountable for goals, giving proper encouragement and constructive feedback as needed
- Membership Recruitment up to 1800 in 12 months.
- Plan and conduct the sales strategies including sales and incentive campaign.
- Set Up Star Ladies Club at Jakarta and Surabaya including renovation, facilities and skills training.
- Publications and Promotion Department
- To develop the new series of company publication tools on 2012
- Maintain corperate website, facebook, bulletins, sales aid promotions.
- Formulating and implementation of marketing and corporate communications strategies.
- Customer Service Department
- Oversee and manage day to day company service and department operational matters
- Ensure all customer service procedures are compliance with internal/external policies and regulations
- Human Resources Department
- A. Human Resources
- Maintains organization staff by establishing a recruiting, testing, and interviewing program; counselling managers on candidate selection; conducting and analysing exit interviews; recommending changes
- Ensures planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; scheduling management conferences with employees; hearing and resolving employee grievances; counselling employees and supervisors.
- Maintains management guidelines by preparing, updating, and recommending human resource policies and procedures.
- B. HR Training & Development
- Identifying training and development needs within an organisation through job analysis, appraisal schemes and regular consultation with business managers and human resources departments
- Designing and expanding training and development programmes based on both the organisation’s and the individual’s needs
- Evaluating training and development programmes
Melilea Taiwan International Ltd
Manager of International Business Development cum Personal Assistant of President Melilea International
11.2008 - 02.2012
Job overview
- Monthly Salary RM8500 + Overseas Allowance + Monthly Achievement Pool
- Sales&Marketing
- Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
- To ensure company sales growth is achieved through effective motivation of sales force.
- To analyse market information and identify relevant improvements.
- Follow up, monitor and evaluate plans on all sales promotions/marketing field programme.
- Conduct special event such as business meeting, health& beauty talks, workshop and etc.
- Assist in development of enhanced product training guides, training tools and sales tools.
- Branch Operation
- Plan and implement strategies to achieve target
- Achieve sales and after sales target and ensure collection as per requirement
- Build and maintain business relationship with distributors and customers
- To direct, lead, coach and manage the branch’s team
- Responsible entirely for the operation and profitability of the branch
- Guide the team to resolve distributors and customers’ issue effectively
- Operation& Warehouse Department
- Plan and maintain control in operations
- Adhere to company SOP with respect site, staff and equipment
- Customer Service Department
- Oversee and manage day to day company service and department operational matters
- Ensure all customer service procedures are compliance with internal/external policies and regulations
- Human Resources & Administration Department
- Recruitment: talent attraction and acquisition
- Performance management: appraisal, assessment, career path development
- Organising staff events (annual party, staff trip , staff training etc)
- Purchasing Department (Local and Overseas)
- Deciding goods, services and equipment are needed
- Monitoring and forecasting stock levels
Melilea (M) Sdn Bhd
Public Relations Manager cum PA to Executive President
01.2008 - 11.2008
Job overview
- Project Manager of Star Ladies Club
- Established the non-profit organization by setting the vision, mission and objective for the club
- Managed and launched the Star Ladies Club Launching event and Press Conference.
- Conducted Star Ladies Seminar Talks Roadshow (7 sessions) with participants of 500 pax for each session.
- Main Coordinator of Children Camp project with collaboration with local primary schools, China Press newspaper( 200 participants).
- Project manager of China Phoenix TV Interview: In charged TV Interview program for Group Chairman & Executive President including schedule arrangement for video shooting, programs, broadcast schedule and propaganda
- Media activation: My FM Interview for company Executive President &Radio on Air Advertising for company products
- Public Relations
- Planning, developing and implementing PR strategies as well as building & maintaining good relationship with local medias & other stakeholders.
- Researching, writing and distributing press releases to targeted media, in-house magazines, case studies, speeches, articles and annual reports
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films & digital platforms. Managing the PR aspect of a potential crisis situation.
- PA to Executive President
- To Interact and coordinate with HOD,Manages and Country PIC on internal and external operational issues.
- Coordinated projects and events exercising ability to improvise, improve procedures, and meet demanding deadlines.
- Assist to prepare correspondence, reports and training materials, presentations slide for company events.
- Managed time and projects while maintaining proper sense of priority without supervision.
Melilea (M) Sdn Bhd
Product Trainer
01.2006 - 12.2007
Job overview
- Results:
- Main speaker for new skin care products launching, roadshows and public talks with average 100-500pax of crowd.
- Developed for weight management program through organic lifestyle concept.
- Job Description:
- Develop and conduct internal & external training which cover topics of Inner and Outer products including organic lifestyle/ natural healing , cosmetics, skin care series, functional food, weight management and etc.
- Develop training tools and publication tools for market.
Melilea (M) Sdn Bhd
HOD of Customer Service
06.2003 - 01.2006
Job overview
- Results:
- Department staffs from 2 to 12 up to year 2006.
- Set up department policies, procedures and SOP as well as staff skill training.
- Job Description:
- Oversees day to day company service and department operational matters.
- Ensure all customer service procedures are compliance with internal/external policies and regulations.
- Monitors staffs performances and provide coaching/guidelines as necessary
- Others:
- Prepare monthly analysis report including new promote list by region/country, group analysis &etc.
- Support and set up Customer Service Department for overseas country.
- Event support such as main committee and emcee.
Education
NIITMalaysia
Advanced Diploma from Engineering (Computer/Telecommunication)
01.2000
University Overview
Skills
Microsoft Office
Certification
Weight Management, Digital Marketing, Basic Make Up, Natural Healing, SPA & Massage, Project Management, Health Nutrition, Customer Service, Personal Grooming
References
References
- Abel, Lim, AVP of Product Marketing, +6012 283 6587, Elken Global
- Shone, Tan, Senior Manager of Marketing, +60 1133113678, Tiens Asia Pacific Region
- Willson, Chin, Education & Training Manager, +60 12 438 0882, Tiens Asia Pacific Region
Accomplishments
Accomplishments
- TIENS ASIA PACIFIC REGION
- Build the SOP and work flow for department, countries and regional office as well as staff training
- Build Brand Management team, Social Media Team, Regulatory Affairs team & Product Marketing team within 1 year
- Beauty Market Expansion from scratch including identify potential area, sales force & beauty fighter; responsible for implementation of Go-to Market Plan including Launch Event, Communication tools, Sales Promotion, Digital marketing Plan, Influencer Program, Professional skills training. Accumulated Sales in Pass 12 Months is 1million USD.
- Revamp all product communication tools (30 SKUs) which compliance with regulatory in Indonesia and launch to market with proper education.
- Influencer Project: collaborate with key Stockists by providing one to one sales development plan including personal turn image & grooming, skill training, sales event, online live streaming & etc.
- Also prepare the Influencer Guidebook for internal influencer as reference.
- Stockist Upgrade Project: Collaborate with key leader & stockist to upgrade the stockist to Brand Experience Store including interior design, product display and visual merchandize.
- Key Committee of Vshare Project ( Mobile Apps) in handling communication with No.1 Distributor in Indonesia and OV System as well as in charge the content of products.
- Code of Ethic and Distributor behaviour Management SOP: Set up the SOP in handling the price cutting, product overclaim, re-packaging and other behaviours which against the code of ethic.
- In charge Product and Company Trademark/Logo Brand Identity & Visual Identity Guideline.
- Key committee of Maya June Project which responsible for new company brand positioning, logo/trademark design and brand story; in charge for Product Brand positioning, product mix and new product development & concept.
- ELKEN GLOBAL
- New Skin Care Derma Hydra Series achieved sales up to 115%(+15%) in first three month which equivalent to 1.2million Ringgit.
- Meal Replacement product over achieved monthly sales target 10% with average sales 1.5 million Ringgit per month.
- Ambassador Project & weigh management campaign for Meal Replacement Product
- Participate in Elken new compensation plan from conventional plan shift to hybrid plan including new company registration(AJU), product launching, new system development and etc.
- MELILEA INTERNATIONAL
- Staffs increased from 12 to 60 in 3 years.
- Developed and managed 2 branches in 3 years which acquired monthly sales more than (NTD)10 million.
- Planned and launched the online merchandise in Taiwan. Produced 20-30% monthly sales through online channel
- Organized Distributor Incentive Tour to USA, Hong Kong, Thailand, Indonesia and Malaysia with average participants 80-150 pax.
- Conducted the Grand Success Seminar with 5000 crowds in 2010
- Continuously met business development targets from 2009 till 2011. Propelled a 250% increase in sales over a 3-years period, which included a benchmark year in 2008 with sales of NTD 50 Million
- Set up St’ella Spa at Taiwan including Staff Training for product knowledge, skin analysis, operation and etc.
ADDITIONAL INFORMATION
ADDITIONAL INFORMATION
- REASON of LEAVING: Pandemic and Family Issues
- EXPECTED SALARY: negotiable
Timeline
Freelancer
01.2021 - Current
Senior Manager of Product Development & Management cum Personal Assistant of CEO Tiens Asia Pacific
Tiens Asia Pacific
05.2017 - 01.2021
Product Marketing Manager (Beauty)
Elken Global
04.2015 - 04.2017
Sales & Marketing Manager
AMC Sdn. Bhd
07.2014 - 01.2015
Manager of International Business Development
Melilea International Vietnam Co.,Ltd
05.2013 - 06.2014
Management Consultant (Star Ladies Club, HR,Customer Service & Publication) cum Personal Assistant of President Melilea International
PT Anugerah Melilea International Indonesia
02.2012 - 05.2013
Manager of International Business Development cum Personal Assistant of President Melilea International
Melilea Taiwan International Ltd
11.2008 - 02.2012
Public Relations Manager cum PA to Executive President
Melilea (M) Sdn Bhd
01.2008 - 11.2008
Product Trainer
Melilea (M) Sdn Bhd
01.2006 - 12.2007
HOD of Customer Service
Melilea (M) Sdn Bhd
06.2003 - 01.2006
NIIT
Advanced Diploma from Engineering (Computer/Telecommunication)