JASON WEI
Strategic Partnership & Business Development
Kuala Lumpur,Malaysia
Summary
Versatile Senior Manager specializing in Partnership & Business Development and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company. Forward-thinking Senior Manager adept at managing teams of 6 employees with direct reports to C-level to accomplish challenging objectives. Imparts clear vision to guide cohesive, high-performing teams.
Overview
14
14
years of professional experience
Work History
Senior Manager, Head of Affiliate Marketing BD
Lazada Malaysia
Kuala Lumpur
09.2023 - Current
- Leading the Business Development team of 6, creating different approach strategies to achieve short and long term revenue stream objectives.
- Successfully overachieved FY24 targets with >5.2k active partner/monthly
- Overachieving regional set target earlier before end of financial year by amending targets for March and taking into consideration to optimize spend/cost efficiency.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for new affiliate partners.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Mentored junior staff members for skill development and career progression within the organization.
Senior Manager, Partnership & Business Development
Lazada Malaysia
Kuala Lumpur
08.2021 - 08.2023
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Established strong relationships with clients and internal stakeholders, ensuring long-term partnerships and repeated business.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Managing the Business Development team of (5 hunters) & in the platform business development business, focusing on Digital Goods products
- Identifying latest markets trend based on user's behavior/preferences via data-driven insights to make informed decisions that resulted in higher returns on investments and plan overall strategy on each sub-category performance.
- Keep close relationship with key accounts partnership, develop additional initiatives to existing pipeline with 3 key matrix (GMV, Orders, Buyer)
- Manage monthly campaign with different strategy/budget and support the team with additional initiative on special scenarios.
- Organizing and setting up O2O ground event, leveraging online traffic to offline during festive season creating hype and awareness for offline traffic.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Held monthly meetings to create business plans and workshops to drive successful business.
Business Development Manager (B2B)
Property Guru International (M) Sdn Bhd
Kuala Lumpur
04.2019 - 08.2021
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Build and manage key partnership, develop additional initiatives to existing pipeline and grow
revenue - Identify new leads in real estate industry, initiate engagement and negotiate deals that contributes to the online ads revenue
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Analyze partner’s performance, highlight growth opportunities and facilitate solutions with partner to continually optimize partnership driven campaign
- Educate client on digital marketing potential and provide apps training
- Drive negotiations with potential partners as company point of contact to align and represent
multiple internal business unit objectives - Negotiate end to end contracts till closing stage. Manage contract revision with management
- Forecast campaign and overall budget; coordinate campaigns with internal operation team
Business Development Manager (China)
ATALIAN GLOBAL SERVICES SDN. BHD.
Kuala Lumpur
09.2017 - 03.2019
- Conduct market intelligence for potential M&A business expansion in China.
- Prospecting leads via multiple sources and referral
- Initiate a keen desire with local companies to bridge business relationship.
- Prepare pitching materials, conduct prompt visitation, feasibility studies and comparable competitors based on clients need.
- Identify new target clients for potential expansion opportunities.
- Review end-to-end data and study trends about local market.
- Participate in the negotiation process with key personnel from target companies.
- Coordinating with internal stakeholders, other working group professionals and relevant authorities relating for networking and service selling.
- Assist clients along with solutions and internal brainstorming with team members to further
business opportunities. - Generate weekly sales report to Asia Networking Director for KPI tracking
Key Account Manager
ICar Asia (Carlist.my)
Penang
07.2016 - 08.2017
- Pitching skills on presentation to generate client interest with various types of solution.
- Maintain the relationship with clients (70 accounts) for business growth.
- Provides data analysis based on company’s platform and advise fitting package to cater various types of clients.
- Strategize and provide solution for clients to archive their needs on sales.
- Lead and manage a team of 2 which involve an Account Executive and Listing Force across northern region team
- Assist team members to reach out their targets with daily sales report.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
Assistant Manager, MSC (Mortgage)
Hong Leong Bank Berhad
Penang
07.2013 - 06.2016
- Report directly to Branch Manager for daily/weekly sales update.
- Manage with all kinds of branch products such as : Personal loans, Mortgage loans, Banca,
Credit cards, Accounts opening and etc. - Able to build and maintain strong relationship with developer and property agents/brokers in
order to get referral. - Utilizing banking system such as: Origins, AS400, E-Credit Check, Excel etc.
Personal Financial Manager
OCBC Bank Berhad
Penang
11.2011 - 05.2013
- Personal sales driven without team.
- Report directly to Sales Manager for daily/weekly sales update.
- Dealing with mortgage sales, MRTA insurance and credit cards.
- Building strong relationship with developer and property agents/brokers in order to get referral.
- Maintain an average sales record throughout the years.
Investment Share Executive
Malayan Banking Sdn Bhd
Penang
05.2010 - 08.2011
- Report directly to Sales Manager
- Create new accounts for clients to trade.
- Update clients on weekly KLSE insider news.
- Manage clients to buy/sell stocks.
- Organize road shows at factories and office areas to create awareness for trading
opportunities.
Education
Bachelor of Arts - Bachelor's Degree in Business Studies/Administrati
Northumbria University (Newcastle, UK)
Newcastle, United Kingdom 04.2001 -
Diploma in Business Studies/Administration/Managem
Disted-Stamford College (DISTED)
Penang 12.2008
Skills
Reporting oversight
Data Analytics
Budget Oversight
Market Analysis
Partnership Development
Reporting management
Cross-functional Team Coordination
Business Development
Positive Attitude
Contract Negotiation
Adaptability and Flexibility
Decision-Making
Team Leadership
Hobbies: Travelling, Strategic thinking games, Badminton
Travelling would allow myself to find myself better in researching ideas, validating do & don't and learning from different cultural adaptation. There is a saying that, either you are a Traveler or Tourist!
Besides, I'm also a fan of badminton perhaps due to the Malaysian culture of strong enthusiast in this game, finding this hobby improves my thinking as every stroke you hit determines what's next for your opponent to react to it. Either it's a attack or defense!
Timeline
Senior Manager, Head of Affiliate Marketing BD
Lazada Malaysia
09.2023 - Current
Senior Manager, Partnership & Business Development
Lazada Malaysia
08.2021 - 08.2023
Business Development Manager (B2B)
Property Guru International (M) Sdn Bhd
04.2019 - 08.2021
Business Development Manager (China)
ATALIAN GLOBAL SERVICES SDN. BHD.
09.2017 - 03.2019
Key Account Manager
ICar Asia (Carlist.my)
07.2016 - 08.2017
Assistant Manager, MSC (Mortgage)
Hong Leong Bank Berhad
07.2013 - 06.2016
Personal Financial Manager
OCBC Bank Berhad
11.2011 - 05.2013
Investment Share Executive
Malayan Banking Sdn Bhd
05.2010 - 08.2011
Bachelor of Arts - Bachelor's Degree in Business Studies/Administrati
Northumbria University (Newcastle, UK)
04.2001 -
Diploma in Business Studies/Administration/Managem
Disted-Stamford College (DISTED)