Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Accomplishments
Timeline
17
Jason Ooi

Jason Ooi

Commercial General Manager/ Director / Vice President, Chief Commercial / Sales Officer
Shah Alam

Summary

I am a seasoned professional with over 20 years of experience in the Consumer Electronics and Telecommunication industry, with a proven track record. I possess in-depth knowledge in cross-functional Sales and Marketing, with expertise in GTM designs, implementation of sales and commercial planning, and operations. As a Sales Leader, I have the ability to engage in ambitious sales strategies and initiatives that facilitate the turnaround of critical organizations to profitability and sustainability within a short period. My skills in sales, retail, and operations excellence enable me to implement transformative changes. I excel in commercial and people management, having successfully played a key role in the merger of two KLSE mainboard entities, CelcomDigi and Khind Holding Berhad. My approach is unconventional yet effective, emphasizing a broader commercial perspective coupled with strong leadership that unifies diverse teams. I have a passion for leadership development, inspiring and coaching the next generation of leaders. I am instrumental in fostering team cohesiveness and driving organizations toward their strategic goals, ensuring sustained success and growth.

Overview

22
22
years of professional experience
6
6
Certifications
6
6
Languages

Work History

General Manager

KHIND Marketing Malaysia / Mistral Mayer Sdn Bhd
06.2023 - Current
  • Company Overview: Malaysia No 1 General Fan Market Share (Source Oct '24 GFK)
  • I oversee Khind Marketing Malaysia and subsequently Mistal/Mayer Sdn Bhd, which are pivotal companies within the group.
  • I lead the transformation of sales function to deploy a scientific and analytical go-to-market methodology.
  • I reengineered the sales structure to align with the current consumer electronics market, clearly demarcating channels.
  • I advocated for integrity and cross-functional collaboration, establishing a new department focused on sales planning and dealer management.
  • I was instrumental in designing and upholding sales policies and governance frameworks.
  • Malaysia No 1 General Fan Market Share (Source Oct '24 GFK)
  • Played a pivotal role in maintaining a 7-figure single-digit positive PBT after HQ costs despite industry challenges post-COVID-19.
  • Khind overtook a Japanese competitor in the general fan categories by Feb 2024, achieving nearly one-fifth of the total fan market volume share.
  • Recruited and engaged new business partners while revitalizing underperforming and high-priority business partners.
  • Balanced distribution mix effectively against gross profit margins.
  • Successfully developed senior sales leaders, resulting in multiple internal promotions.

Head Channel Development & Experience / Controlled Channel

Celcom Axiata Berhad / CelcomDigi Berhad
07.2020 - 06.2023
  • Company Overview: No 1 Operator in Malaysia with 21 Mil Subscribers
  • Managed the retail sales channel hierarchy & benefits to maintain competitive edge and maximize controlled channel profitability.
  • Handled a team of 3 direct and 7 indirect reports nationwide with 681 postpaid UAO footprints at the peak #254 exclusive partners while developing new Hybrid hierarchy prepaid base to drive postpaid revenue.
  • Optimized annual OPEX budgets, ensuring efficient allocation amidst gain mobile brand principal owner monetary / non to drive postpaid device contracted.
  • Spearheaded strategic alliances to boost partner revenue stream & MNP / P2P conversions.
  • Advocated for the transition from brick & mortar stores indoor sales to digital channels / outdoor by sales territories roving outbound as a persistent driving force.
  • No 1 Operator in Malaysia with 21 Mil Subscribers
  • Maintained steady growth of exclusive footprints across the nation.
  • Maximized partners' profitability and achieved record-high MNP conversions.
  • Successfully incorporated digital sales strategies, broadening the sales channel.
  • Enhanced dealer revenue streams through strategic alliances.
  • Implemented effective budget management strategies, optimizing OPEX usage.

Strategy Business Planning Manager

Hisense Group
08.2018 - 02.2020
  • Company Overview: No 2 by Volume Consumer Electronics Manufacturer in China, 2 cycles of World Cup Main Sponsors
  • Developed national trading terms agreements and established company target settings with structured mapping tools.
  • Led a nationwide dealer recruitment drive to enhance numeric and weighted distribution.
  • Crafted and enforced Hisense's online policy to harmonize pricing across online and offline channels.
  • Focused on strategic business planning with sharp business acumen and analytical thinking.
  • Managed sales functions offline and online, prioritizing systematic improvements.
  • No 2 by Volume Consumer Electronics Manufacturer in China, 2 cycles of World Cup Main Sponsors
  • Expanded dealer network significantly, improving distribution metrics.
  • Maintained pricing harmony across channels via the new online policy.
  • Enhanced weighted distribution metrics across the nation.
  • Successfully formulated and negotiated national trading terms.
  • Enabled seamless integration of online-offline sales strategies.

Head Of Marketing

BSH Home Appliances Group
09.2014 - 03.2018
  • Company Overview: Blended Siemens / Bosch No 1 Premium Consumer Electronics Brand in Germany
  • Led marketing initiatives encompassing category/product management, brand communication, trade marketing, and key account management.
  • Strategized consumer-centric marketing plans, reinforcing the brand's market position.
  • Managed a versatile team ensuring the consistent delivery of marketing goals.
  • Innovated in product management and branding to meet key consumer demands.
  • Collaborated cross-functionally to enhance marketing and sales synergies.
  • Blended Siemens / Bosch No 1 Premium Consumer Electronics Brand in Germany

Education

Bachehelor of Arts (Hons) - Business Administration

University of Hertfordshire
05.2023

Skills

Certification

Qualified Certification Retail Sales Marketing, 2025, Aspire Institute of People Learning & Development

Additional Information

Testimonial / Referral shall be furnished upon request both documented & former Immediate Superior Contact Details, Integral part of organisation Senior Group Leadership team works closely with Group CEO, Chairman, C Suites, Board of Directors

Accomplishments

Ability to turnaround critical situations with unorthodox approach in reasonably short time frame. Strong believer in sorting out low hanging fruits followed by future proofing the organization business operating model

Timeline

General Manager

KHIND Marketing Malaysia / Mistral Mayer Sdn Bhd
06.2023 - Current

Head Channel Development & Experience / Controlled Channel

Celcom Axiata Berhad / CelcomDigi Berhad
07.2020 - 06.2023

Strategy Business Planning Manager

Hisense Group
08.2018 - 02.2020

Head Of Marketing

BSH Home Appliances Group
09.2014 - 03.2018

Bachehelor of Arts (Hons) - Business Administration

University of Hertfordshire
Jason OoiCommercial General Manager/ Director / Vice President, Chief Commercial / Sales Officer