Summary
Overview
Work History
Education
Skills
Personal Information
Training
Timeline
Generic

Jasmine Foong

General Sales Manager, Powder Coatings
Petaling Jaya

Summary

DYNAMIC MARKETING AND SALES PROFESSIONAL

Extremely motivated, results-driven Sales and Marketing professional with over 26 years of experience in leading strategic initiatives to drive revenue growth and market share expansion. Proven track record of developing high-performing teams and implementing innovative sales and marketing strategies across various industries. Skilled in cultivating client relationships, negotiating contracts, and analyzing market trends to capitalize on business opportunities.

Recognized for decisive leadership, team builder and proven ability to face challenges head-on and execute sound business decisions.

Broad based background encompasses managing major brands such as Jotun Paints and Powder Coatings, Heineken, Lancôme, Maybelline, L’Oreal Paris, L’Oreal Professionnel and Panasonic. Domestic and international marketing experience in Malaysia, Singapore and France.

Overview

27
27
years of professional experience
4
4
years of post-secondary education
6
6
Languages

Work History

General Sales Manager – Powder Coatings

JOTUN MALAYSIA and SINGAPORE
4 2018 - Current
  • Lead and manage a team of 18 sales and technical professionals, providing guidance, support, and motivation to drive performance and exceed sales KPIs.
  • Develop and implement strategic sales plans to expand market share, increase revenue, profitability and achieve business objectives.
  • Foster strong relationships with key clients and stakeholders to enhance customer satisfaction and loyalty.
  • Collaborate with cross-functional teams, including operations, R&D, marketing and finance, to align sales strategies with overall business goals.
  • Conduct performance evaluations, set sales targets, and provide constructive feedback to the sales and technical sales support team to ensure continuous improvement.
  • Market mapping, analyses sales data and market trends to identify opportunities for growth and development.
  • Stay updated on industry developments, competitor activities, and emerging trends to maintain a competitive edge in the powder coatings market.

Marketing Manager – Decorative, Protective, Marine and Powder

JOTUN MALAYSIA and SINGAPORE
04.2012 - 03.2018
  • Overseeing a marketing budget of over MYR 15 million and a 7-member team responsible for marketing across Jotun four segments.
  • Develop and execute comprehensive B2C and B2B marketing strategies to achieve business objectives, lead generation, customer satisfaction, and brand awareness building.
  • Collaborate with sales, regional product development, and other cross-functional teams to align marketing strategies with business priorities and objectives.
  • Oversee the development of marketing collateral, sales materials, and digital assets to support sales efforts and enhance brand visibility.
  • Oversaw the planning and execution of industry events, trade shows, and conferences to enhance brand visibility and generate leads.
  • Manage marketing budgets, allocate resources effectively, and track ROI to ensure optimal performance and efficiency.
  • Utilize data analytics and marketing metrics to measure the effectiveness of marketing campaigns and make data-driven decisions for optimization.
  • Conducted market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Stay abreast of industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth.

Brand/Marketing Manager - Heineken

GUINNESS ANCHOR BHD.
08.2008 - 03.2012
  • Reporting to the Marketing Director.
  • Lead, plan and directly responsible for the overall development, growth of volume, brand equities, market share and stewardship of the Heineken brand.
  • Develop a detailed annual Game Plan that works toward achieving agreed objectives such as revenue (MYR250 mil), market shares (7.5%), profitability (MYR77 mil) and other KPIs through effective implementation of various brand activities and optimized allocation of A&P (MYR24 mil).
  • Build and lead a motivated and productive Heineken brand and agencies team members.
  • Constantly provide coaching and share hands on learning and information to ensure all team members has a key role to play and contribute to the success of the company and also their personal growth.
  • Oversaw market research initiatives to identify consumer insights and market trends, informing product development and marketing campaigns.
  • Led a cross functional team of media, PR and event agencies and vendors to execute marketing initiatives within budget and timeline constraints.
  • Collaborated with sales teams to develop and implement trade marketing programs to support brand visibility and drive sales in on-premise and off-premise channels.
  • Successfully launched several new campaigns and promotions, resulting in double-digit sales growth and increased market share.
  • Has the added responsibility to ensure Heineken’s brand building and volume building activities are in line with its premium positioning across all channels in the market.

Marketing Manager - Lancôme

L’OREAL MALAYSIA SDN. BHD.
06.2007 - 02.2008
  • Developed and executed comprehensive marketing strategies to enhance Lancôme's luxury brand positioning and drive sales growth in Malaysia.
  • Responsible for developing marketing plan, which include executing launches, pricing, competitive analysis, forecasting, budget development and P&L management.
  • Directed the development and launch of high-impact marketing campaigns, including advertising, social media, influencer partnerships, and experiential activations.
  • Collaborated with regional product development teams to identify market trends and consumer insights, guiding product innovation and portfolio expansion.
  • Worked closely with Lancome retail team nationwide to ensure that products and level of services met market needs, in line with brand positioning and were executed on time and on budget.
  • Established strong relationships with key stakeholders, including retailers, media partners, and celebrities, to amplify Lancôme's brand reach and visibility.

Project Manager – L’Oreal/Maybelline Asia Zone;

L’OREAL S.A.
11.2004 - 05.2007
  • Lead cross-functional teams across multiple countries in Asia region to drive the successful development and launch of new haircare and Maybelline cosmetics beauty products in alignment with L'Oréal's brand strategies and market demands.
  • Managed the end-to-end development of new products from concept ideation through commercialization, ensuring alignment with market requirements and consumer preferences in Asia.
  • Collaborated closely with R&D, local marketing teams, and supply chain teams to ensure seamless execution of product development initiatives from concept to launch.
  • Established strong relationships with stakeholders at all levels, including senior management, to drive project alignment and obtain buy-in for project strategies and objectives.
  • Conducted thorough market research and competitive analysis to identify market trends, consumer insights, and opportunities for product innovation in key markets in Asia e.g. China, Japan, Korea and Thailand.
  • Monitored local units project progress and performance metrics, providing regular updates to stakeholders and implementing corrective actions as needed to address deviations from plan.
  • Led post-launch reviews and conducted lessons learned sessions with each local units to capture insights and best practices for future projects.

Marketing Manager – Maybelline

L’OREAL SINGAPORE PTE.LTD
06.2003 - 10.2004
  • Developed and executed comprehensive marketing strategies to enhance brand awareness, drive consumer engagement, and increase sales for Maybelline cosmetics products in Singapore.
  • Led cross-functional teams in the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, influencer partnerships, and in-store activations.
  • Analyzed market trends, consumer insights, and competitive landscape to identify growth opportunities and inform brand positioning and marketing strategies.
  • Managed marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.
  • Monitored campaign performance and KPIs, providing regular reports and analysis to senior management to measure effectiveness and drive continuous improvement.

Marketing Manager – L’Oreal Professionnel

L’OREAL SINGAPORE PTE.LTD
09.2001 - 05.2003
  • Developed and executed strategic marketing plans to elevate brand positioning, increase market share, and drive sales for L’Oreal Professionnel haircare product in Singapore.
  • Led cross-functional teams in the development and implementation of integrated marketing campaigns, including digital, social media, PR, and in-store activations.
  • Collaborated closely with global and regional marketing teams to ensure alignment with brand strategies and objectives.
  • Organized trade shows, seminars, and other industry events e.g. L’Oreal Professionnel Artistic Team, Color Bar merchandising concept, Color Trophy National Hair Competition to showcase brand offerings and established the brand image as an innovative market leader.
  • Conducted market analysis, consumer research, and competitor benchmarking to identify growth opportunities and inform marketing strategies.
  • Established and nurtured relationships with key stakeholders, including salon partners, distributors, and industry influencers, to drive brand advocacy and strengthen market presence.

Product Manager – L’Oreal Professionnel

L’OREAL MALAYSIA, SDN. BHD.
05.2000 - 08.2001
  • Assisted Marketing Manager to develop and execute marketing campaigns and initiatives for L’Oreal Professionnel to support brand objectives, including product launches, promotions, and brand activations.
  • Coordinate with external agencies and partners to develop marketing materials, advertising campaigns, and promotional events.
  • Monitor and report on key performance metrics, including sales data, ROI, and campaign effectiveness, to measure success and identify areas for improvement.
  • Conducted market research and competitive analysis to identify trends and opportunities for brand growth.
  • Assisted in the planning and execution of trade shows, events, and experiential marketing activations.

Marketing Executive

National Panasonic (M) Sdn. Bhd.
03.1998 - 08.1999
  • Assist in the development and execution of marketing strategies and campaigns to promote Panasonic AV products and services.
  • Collaborate with cross-functional teams including sales, supply chain, and creative to ensure alignment of marketing activities with business objectives.
  • Assist in market research and analysis to identify consumer insights, market trends, and competitive landscapes.
  • Coordinate with external vendors and agencies to develop marketing materials, advertising campaigns, and promotional events.
  • Conducted data analysis and reporting to track marketing performance and evaluate campaign effectiveness.

Marketing Trainee

National Panasonic (M) Sdn. Bhd.
09.1997 - 02.1998
  • Assisted in the development and execution of marketing strategies and campaigns to promote Panasonic AV products and services.
  • Assisted with coordination with external vendors and agencies to develop marketing materials, advertising campaigns, and promotional events.

Education

Bachelor Degree of Arts, Economics (Hons) -

University Of Malaya
01.1993 - 04.1997

Skills

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Personal Information

  • Age: 51
  • Date of Birth: 02/22/1973
  • Gender: Female
  • Marital Status: Single

Training

  • Jotun International Management Program (JIMP), Dubai/Malaysia/Norway
  • Jotun Sales Force Training: SFT1, SFT2, SMT, Malaysia
  • Jotun Intermediate Management Training (IMIJ), China
  • Jotun Marketing Academy (JMA), Norway
  • Jotun Basic Management Training (BMT), Malaysia
  • Jotun Trainer Qualification Program for Sales Force Training, Malaysia
  • Microsoft Project, Malaysia
  • DWBB – Diageo Way of Brand Building, Malaysia
  • Finance for Non Finance Personnel, Malaysia
  • 7 Habits of Highly Effective People by Franklin Covey, Malaysia
  • Core Essentials of Project Management, Malaysia
  • The World of Heineken, Amsterdam, Netherlands
  • Global Leadership for Growth 2, Insead, France
  • Global Leadership for Growth 1, Insead, Singapore
  • L’Oreal Cosmetic Metier, Singapore
  • Marketing Seminar by National University of Singapore
  • Culture and Strategy Seminar, France
  • Market Research, Singapore
  • L’Oreal Hair Colour Metier, Singapore
  • Edward de Bono’s Six Thinking Hats Course, Malaysia

Timeline

Marketing Manager – Decorative, Protective, Marine and Powder

JOTUN MALAYSIA and SINGAPORE
04.2012 - 03.2018

Brand/Marketing Manager - Heineken

GUINNESS ANCHOR BHD.
08.2008 - 03.2012

Marketing Manager - Lancôme

L’OREAL MALAYSIA SDN. BHD.
06.2007 - 02.2008

Project Manager – L’Oreal/Maybelline Asia Zone;

L’OREAL S.A.
11.2004 - 05.2007

Marketing Manager – Maybelline

L’OREAL SINGAPORE PTE.LTD
06.2003 - 10.2004

Marketing Manager – L’Oreal Professionnel

L’OREAL SINGAPORE PTE.LTD
09.2001 - 05.2003

Product Manager – L’Oreal Professionnel

L’OREAL MALAYSIA, SDN. BHD.
05.2000 - 08.2001

Marketing Executive

National Panasonic (M) Sdn. Bhd.
03.1998 - 08.1999

Marketing Trainee

National Panasonic (M) Sdn. Bhd.
09.1997 - 02.1998

Bachelor Degree of Arts, Economics (Hons) -

University Of Malaya
01.1993 - 04.1997

General Sales Manager – Powder Coatings

JOTUN MALAYSIA and SINGAPORE
4 2018 - Current

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Jasmine FoongGeneral Sales Manager, Powder Coatings