Jaskiret Singh Bbhatti
Petaling Jaya, Selangor
Summary
Commercial and Business Development leader with 11+ years of progressive experience building, scaling, and leading B2B revenue channels across FMCG, mother & baby, retail, food, pet, and lifestyle categories. Proven track record of launching brands into major national retailers (Walmart, Meijer), building B2B functions from zero to seven-figure revenue, managing global portfolios across North America, Europe, APAC, and the Middle East, and aligning cross-functional teams to execute complex go-to-market strategies. Experienced in distributor management, wholesale, closeout channels, government grant funding, and international trade show commercialization. Adept at leading teams, owning commercial P&L outcomes, and driving sustainable growth at scale.
Overview
11
11
years of professional experience
Work History
B2B Business Development Manager
Rainforest Life Pte Ltd
08.2023 - Current
- Built and scaled the company’s B2B and offline commercial channel from inception, driving a trajectory toward USD 1M+ projected annual revenue by end-2025.
- Led global market expansion across the US, UK, Mexico, Malta, Singapore, and Malaysia, with active development pipelines in Australia, New Zealand, UAE, KSA, and France.
- Co-led national retail launches into Walmart (2,683 stores) and Meijer (276 stores), overseeing end-to-end execution including vendor onboarding, compliance, product registration, pricing architecture, and operational readiness.
- Managed B2B growth strategy for 16 brands simultaneously, spanning food, mother & baby, pet, lifestyle, and home categories, balancing portfolio priorities and commercial ROI.
- Established and managed a global network of closeout buyers, materially improving inventory sell-through and reducing aged stock write-offs.
- Secured and grew strategic partnerships with online registries (Babylist), department stores (Ebebek), and regional grocery chains (Lassens).
- Represented the company at major international trade shows, including ABC Kids Expo (USA) and Kind + Jugend (Germany), converting exhibitor presence into active commercial pipelines.
- Drove cross-functional alignment across Legal, Finance, Compliance, and Supply Chain to execute complex distributor, wholesale, and retailer partnerships across multiple regulatory regimes.
- Initiated, led, and secured Singapore government grant funding, offsetting costs for international trade shows and external consultancy support to accelerate expansion strategy.
Associate Manager
IFFCO Malaysia Sdn Bhd
08.2020 - 07.2023
- Spearheaded the export of 35,000+ MT of materials, generating RM100M (≈ USD 25M) in revenue across global markets.
- Managed 135+ international customer accounts, securing 40+ new clients across North America, Europe, Asia, the Middle East, and Africa.
- Led international business travel to strengthen strategic relationships, negotiate contracts, and unlock incremental growth opportunities.
- Built and maintained partnerships with global MNCs, including Procter & Gamble, Unilever, and Wipro.
- Championed sustainability initiatives, including pallet recycling and oil redistillation, contributing to waste reduction and cost efficiency.
- Elevated customer satisfaction scores from 3.1/5 to 4.7/5 within two years, based on structured feedback from 65 customers.
Senior Business Development Consultant
BCI Asia Sdn Bhd
03.2020 - 08.2020
- Drove new sales by analyzing construction project pipelines and matching clients with best-fit solutions.
- Generated and qualified new business through high-volume outbound prospecting, building a robust sales pipeline.
- Leveraged CRM systems to manage customer data, track activities, and generate actionable sales insights.
- Built strong relationships with prospective clients through disciplined outbound campaigns and consultative selling.
Manager
Eyeport Sdn Bhd
10.2018 - 03.2020
- Led commercial teams to exceed revenue targets, delivering RM1.7M (2017) and RM2.5M (2018) in annual revenue.
- Scaled the company’s smart automated kiosk network from 25 to 50 units within three months.
- Reduced customer complaints from 20% to 3% and increased customer satisfaction by 55% within three months (sample size: 100 customers).
- Implemented omnichannel sales strategies across 50 physical locations and four online platforms (Lazada, Shopee, 11 Street, others).
- Secured key enterprise partnerships with Celcom, TM, and Touch ’n Go through innovative kiosk-based solutions.
Team Lead
Eyeport Sdn Bhd
01.2017 - 09.2018
- Improved revenue performance through execution of targeted sales and service initiatives.
- Increased team productivity by redesigning workflows, schedules, and performance metrics.
- Supported recruitment, onboarding, and performance evaluation of new hires.
- Strengthened customer retention via customized promotions and new product introductions.
Business Execution Associate
Eyeport Sdn Bhd
04.2015 - 12.2016
- Coordinated operations and resource allocation to align execution with strategic objectives.
- Used performance data to optimize operations and improve profitability.
- Delivered measurable efficiency gains through process and performance optimization initiatives.
Marketing Trainee
IOI Pan Century Oleochemicals
04.2015 - 05.2015
- Supported marketing and commercial initiatives within the oleochemicals division.
- Gained early exposure to B2B sales operations and market analysis.
Education
BBA - Bachelor of Administrative Studies (Hons)
York University
Toronto, Canada12-2014
Pre-U - Business
Taylor's College
Kuala Lumpur, Malaysia05-2009
Skills
- Global Business Development
- B2B, Wholesale & Distributor Management
- Go-to-Market Strategy
- Retail & National Account Launches
- P&L and Revenue Ownership
- Trade Show Commercialization
- ERP: Oracle, SAP, NetSuite
- CRM: HubSpot, Salesforce
- Business Intelligence: Amazon QuickSight
Commercial & Strategy
Systems & Tools
- Accounting: QuickBooks
- Inventory & POS: SOS, Square
- Google Workspace, Microsoft Office
- Slack, Zoom, Teams, Trello
- English
- Mandarin
- Malay
- Hindi
- Punjabi
Collaboration & Productivity
Languages
Timeline
B2B Business Development Manager
Rainforest Life Pte Ltd
08.2023 - Current
Associate Manager
IFFCO Malaysia Sdn Bhd
08.2020 - 07.2023
Senior Business Development Consultant
BCI Asia Sdn Bhd
03.2020 - 08.2020
Manager
Eyeport Sdn Bhd
10.2018 - 03.2020
Team Lead
Eyeport Sdn Bhd
01.2017 - 09.2018
Business Execution Associate
Eyeport Sdn Bhd
04.2015 - 12.2016
Marketing Trainee
IOI Pan Century Oleochemicals
04.2015 - 05.2015
BBA - Bachelor of Administrative Studies (Hons)
York University
Pre-U - Business
Taylor's College