Jaskiret Singh Bbhatti
Petaling Jaya, Selangor
Summary
Commercial and Business Development leader with 11+ years of progressive experience building, scaling, and leading B2B revenue channels across FMCG, mother & baby, retail, food, pet, and lifestyle categories. Proven track record of launching brands into major national retailers (Walmart, Meijer), building B2B functions from zero to seven-figure revenue, managing global portfolios across North America, Europe, APAC, and the Middle East, and aligning cross-functional teams to execute complex go-to-market strategies. Experienced in distributor management, wholesale, closeout channels, government grant funding, and international trade show commercialization. Adept at leading teams, owning commercial P&L outcomes, and driving sustainable growth at scale.
Overview
11
11
years of professional experience
Work History
B2B Business Development Manager
Rainforest Life Pte Ltd
Remote
08.2023 - Current
- Built and scaled the company’s B2B and offline commercial channel from inception, driving a trajectory toward USD 1M+ projected annual revenue by end-2025.
- Led global market expansion across the US, UK, Mexico, Malta, Singapore, and Malaysia, with active development pipelines in Australia, New Zealand, UAE, KSA, and France.
- Co-led national retail launches into Walmart (2,683 stores) and Meijer (276 stores), overseeing end-to-end execution including vendor onboarding, compliance, product registration, pricing architecture, and operational readiness.
- Managed B2B growth strategy for 16 brands simultaneously, spanning food, mother & baby, pet, lifestyle, and home categories, balancing portfolio priorities and commercial ROI.
- Established and managed a global network of closeout buyers, materially improving inventory sell-through and reducing aged stock write-offs.
- Secured and grew strategic partnerships with online registries (Babylist), department stores (Ebebek), and regional grocery chains (Lassens).
- Represented the company at major international trade shows, including ABC Kids Expo (USA) and Kind + Jugend (Germany), converting exhibitor presence into active commercial pipelines.
- Drove cross-functional alignment across Legal, Finance, Compliance, and Supply Chain to execute complex distributor, wholesale, and retailer partnerships across multiple regulatory regimes.
- Initiated, led, and secured Singapore government grant funding, offsetting costs for international trade shows and external consultancy support to accelerate expansion strategy.
Associate Manager
IFFCO Malaysia Sdn Bhd
Johor Bahru, Johor, Malaysia
08.2020 - 07.2023
- Spearheaded the export of 35,000+ MT of materials, generating RM100M (≈ USD 25M) in revenue across global markets.
- Managed 135+ international customer accounts, securing 40+ new clients across North America, Europe, Asia, the Middle East, and Africa.
- Led international business travel to strengthen strategic relationships, negotiate contracts, and unlock incremental growth opportunities.
- Built and maintained partnerships with global MNCs, including Procter & Gamble, Unilever, and Wipro.
- Championed sustainability initiatives, including pallet recycling and oil redistillation, contributing to waste reduction and cost efficiency.
- Elevated customer satisfaction scores from 3.1/5 to 4.7/5 within two years, based on structured feedback from 65 customers.
Senior Business Development Consultant
BCI Asia Sdn Bhd
Kuala Lumpur, Malaysia
03.2020 - 08.2020
- Drove new sales by analyzing construction project pipelines and matching clients with best-fit solutions.
- Generated and qualified new business through high-volume outbound prospecting, building a robust sales pipeline.
- Leveraged CRM systems to manage customer data, track activities, and generate actionable sales insights.
- Built strong relationships with prospective clients through disciplined outbound campaigns and consultative selling.
Manager
Eyeport Sdn Bhd
Kuala Lumpur, Malaysia
10.2018 - 03.2020
- Led commercial teams to exceed revenue targets, delivering RM1.7M (2017) and RM2.5M (2018) in annual revenue.
- Scaled the company’s smart automated kiosk network from 25 to 50 units within three months.
- Reduced customer complaints from 20% to 3% and increased customer satisfaction by 55% within three months (sample size: 100 customers).
- Implemented omnichannel sales strategies across 50 physical locations and four online platforms (Lazada, Shopee, 11 Street, others).
- Secured key enterprise partnerships with Celcom, TM, and Touch ’n Go through innovative kiosk-based solutions.
Team Lead
Eyeport Sdn Bhd
Kuala Lumpur, Malaysia
01.2017 - 09.2018
- Improved revenue performance through execution of targeted sales and service initiatives.
- Increased team productivity by redesigning workflows, schedules, and performance metrics.
- Supported recruitment, onboarding, and performance evaluation of new hires.
- Strengthened customer retention via customized promotions and new product introductions.
Business Execution Associate
Eyeport Sdn Bhd
Kuala Lumpur, Malaysia
04.2015 - 12.2016
- Coordinated operations and resource allocation to align execution with strategic objectives.
- Used performance data to optimize operations and improve profitability.
- Delivered measurable efficiency gains through process and performance optimization initiatives.
Marketing Trainee
IOI Pan Century Oleochemicals
Johor Bahru, Johor, Malaysia
04.2015 - 05.2015
- Supported marketing and commercial initiatives within the oleochemicals division.
- Gained early exposure to B2B sales operations and market analysis.
Education
BBA - Bachelor of Administrative Studies (Hons)
York University
Toronto, Canada12-2014
Pre-U - Business
Taylor's College
Kuala Lumpur, Malaysia05-2009
Skills
- Global Business Development
- B2B, Wholesale & Distributor Management
- Go-to-Market Strategy
- Retail & National Account Launches
- P&L and Revenue Ownership
- Trade Show Commercialization
- ERP: Oracle, SAP, NetSuite
- CRM: HubSpot, Salesforce
- Business Intelligence: Amazon QuickSight
Commercial & Strategy
Systems & Tools
- Accounting: QuickBooks
- Inventory & POS: SOS, Square
- Google Workspace, Microsoft Office
- Slack, Zoom, Teams, Trello
- English
- Mandarin
- Malay
- Hindi
- Punjabi
Collaboration & Productivity
Languages
Timeline
B2B Business Development Manager
Rainforest Life Pte Ltd
08.2023 - Current
Associate Manager
IFFCO Malaysia Sdn Bhd
08.2020 - 07.2023
Senior Business Development Consultant
BCI Asia Sdn Bhd
03.2020 - 08.2020
Manager
Eyeport Sdn Bhd
10.2018 - 03.2020
Team Lead
Eyeport Sdn Bhd
01.2017 - 09.2018
Business Execution Associate
Eyeport Sdn Bhd
04.2015 - 12.2016
Marketing Trainee
IOI Pan Century Oleochemicals
04.2015 - 05.2015
BBA - Bachelor of Administrative Studies (Hons)
York University
Pre-U - Business
Taylor's College