JANINE DIAZ

• Led regional media strategy across 10+ APAC markets, ensuring cohesive brand expression and media efficiency in partnership with global and local teams.
• Developed playbooks and frameworks that translated global brand goals into culturally relevant local executions, with special focus on digital platforms (Meta, YouTube, TikTok, programmatic).
• Spearheaded always-on, content-first media programs that elevated Volvo’s premium positioning while staying responsive to local consumer behaviors.
• Partnered with agencies and internal stakeholders to optimize campaign performance and drive innovation, introducing agile media models and dynamic creative strategies.
• Advocated experimentation with new formats (short-form video, branded content, native formats) to elevate engagement across emerging channels.

• Accountable to C-Level stakeholders across different teams: Brand Marketing, Digital Marketing, and Media Team Leads in different markets across Malaysia, India, Thailand, Australia, S. Korea and Japan.
• Led regional media strategy for Volvo across 6 APAC markets in the agency side, ensuring cohesive brand expression and media efficiency by aligning global direction with local execution through close collaboration with client stakeholders and in-market agency teams.
• Developed strategic playbooks and media frameworks that translated global brand objectives into actionable, culturally resonant market activations—particularly within digital ecosystems such as Meta, YouTube, TikTok, and programmatic platforms.
• Spearheaded always-on, content-led media programs that reinforced Volvo’s premium positioning across APAC, leveraging local consumer insights to guide adaptive content planning and channel strategies.
• Collaborated cross-functionally with internal agency teams and client-side partners to continuously optimize campaign performance, introducing agile ways of working, dynamic creative strategies, and test-and-learn pilots to accelerate growth and efficiency.
• Drove innovation by championing new media formats—including short-form video, branded content, and native experiences—to boost engagement and relevance across priority digital platforms.

• Driving regional and global business growth through integrated media strategies.
• Managing key client accounts that generate 15% of the company's overall revenue.
• Building and nurturing strong client relationships to exceed expectations.
• Developing and executing comprehensive media plans aligned with business objectives.
• Maximizing ROI through strategic media planning and execution.

• Regional Media Lead for Sanofi SEA, managing Digestive Health category across six Southeast Asian markets.
• Strategic media planning, budget management, and end-to-end campaign execution.
• Conducted market analysis to identify consumer insights, trends, and media opportunities.
• Collaborated with internal stakeholders to align media strategies with marketing objectives.
• Managed relationships with external media partner agencies and ensured quality deliverables.
• Tracked campaign performance, provided insights, and optimized strategies based on KPIs.
• Stayed updated on industry trends and identified opportunities for innovation and improvement.

• xperienced Digital Manager responsible for driving 30% of Mindshare Enterprise's revenue.
• Developed and executed digital strategies to maximize business growth and achieve revenue targets.
• Led cross-functional teams in the planning, implementation, and optimization of digital campaigns.
• Utilized data-driven insights and industry trends to enhance digital marketing effectiveness.
• Fostered strong client relationships and collaborated with stakeholders to deliver exceptional results.

• Experienced Integrated Media Manager with a proven track record in developing and implementing comprehensive media strategies across multiple channels.
• Accountable for driving effective integration of media plans to optimize brand visibility, audience engagement, and business growth.
• Led cross-functional teams in aligning media campaigns with overall marketing objectives and ensuring seamless messaging across channels.
• Managed client relationships, collaborating closely with stakeholders to understand their needs and deliver tailored media solutions.
• Proficient in budget management, resource allocation, and vendor relationships to maximize return on investment.

All the admin works for Accounts Management. (Making sure all the finances needed in a project is secured/ all ASC applications are applied and gets approved/ Monitoring all CEs/) In training for Accounts Manager.

• Skilled Media Planner with expertise in developing and executing strategic media plans across various channels.
• Proficient in conducting market research and analysis to identify target audiences, market trends, and competitive landscapes.
• Collaborates closely with clients and internal teams to understand campaign objectives and deliver effective media strategies.
• Conducts thorough media buying and negotiation to optimize budgets and achieve maximum reach and impact.
• Monitors campaign performance, analyzes data, and provides actionable insights for continuous improvement.