Janice Wee
Branding, Advertising & Marketing
Petaling Jaya, Selangor,10
Summary
Highly accomplished and motivated Client Service Director with a proven track record of success in the advertising industry. Seeking a challenging role to utilize my strategic thinking, communication skills and leadership abilities to drive client satisfaction, revenue growth and organizational success.
Results-oriented Client Service Director with 24 years in the advertising industry. Proficient in developing and implementing effective client service strategies, fostering strong client relationship, and leading high-performance teams. Strong analytical skills with a keen understanding of market trends and consumer behaviour. A strategic thinker with customer-centric approach, committed to delivering exceptional service and exceeding client expectations.
Overview
22
22
years of professional experience
1
1
year of post-secondary education
Work History
CLIENT SERVICE DIRECTOR
THREE CUBE INTERACTIVE (C27)
5 2022 - 12.2023
- Spearheaded client service strategies, enhancing client satisfaction and loyalty.
- Cultivated and maintained strong client relationships through proactive communication and problem-solving.
- Directed high-performance teams to achieve and surpass client goals.
- Negotiated contracts, contributing to overall company revenue targets and profitability goals.
BRAND SPECIALIST
MAXIS BERHAD
8 2021 - 4 2022
- Responsible for end-to-end design & delivery of Brand & Communications strategy, that encompasses Brand, Sponsorship & CSR activities, to achieve strong growth as well as align with strong brand preference outcome
- Ensuring that processes associated with the delivery of these strategic plans operate efficiently
- Lead the brand communications ideas and execute media, creative and key message development
- Responsible for the ongoing delivery management of relevant stakeholders - including internal stakeholders & external parties such as creative & media agencies.
BUSINESS DIRECTOR
LEO BURNETT ADVERTISING SDN BHD
07.2020 - 05.2021
- Oversee the day-to-day operations of McDonald’s account and work collaboratively with McDonald’s senior management, product development, and marketing teams to meet client’s business goals
- Collaborate and partner with internal creative teams and strategic planners to meet clients’ needs, exceed clients’ expectations and continually raise our own bar
- Partner with internal leadership team to review, plan and drive long-term account planning, growth and success
- Lead the servicing team through inspirational and hands-on leadership, provide active mentoring, support, and learning opportunities to lead growth amongst team members
- Manage account to ensure profitability goals are met and assist in seeking and exploring new business opportunities.
GROUP ACT. DIRECTOR
SPIN COMMUNICATIONS SDN BHD
08.2019 - 06.2020
- Oversee day-to-day operations for PIDM account and worked collaboratively planning their 2020 Communication Plan
- Actively involved in few key pitches like Telekom Malaysia and Wipro (Safi Brand)
- Lead the re-pitch of PIDM’s digital and social media pitch, working together collaboratively with the creative team and other departments to ensure timelines are met
- Steward relationship with 3rd party agency, developed project budgets, ensured timelines and deliverables are met, and serviced Telekom Malaysia for their internal sales campaign – ‘Orang Kaya Baru’
- Establish and grow strong client-agency relationship by providing superior client service, ensuring timely development and execution of client projects, and managing client’s expectations.
GROUP ACT. DIRECTOR
M&C SAATCHI SDN BHD
6 2016 - 12.2018
- Established and grew strong client-agency relationship by providing superior client service, ensuring timely development and execution of client projects, and managing client’s expectations to ensure client satisfaction and long-term business relationship
- Proactively participated in the joint company strategic account planning process to develop mutual performance objectives, financial targets, and critical milestones/KPIs
- Developed project budgets, execution plans, timelines, and progress reports for use in effective client communication
- Accountable for all client marketing and brand strategies including developing branding campaigns, branding budgets, and maintaining overall customer satisfaction
- Managed and developed a high performing team including providing leadership and development and mentorship to ensure strong team unity and to optimize talent utilization, growth, and efficiency amongst team members.
SENIOR ACT. DIRECTOR
M&C SAATCHI SDN BHD
02.2013 - 09.2015
- Directed account management for Celcom Mobile Berhad and Malaysian Airlines Berhad, ensuring client satisfaction and retention.
ACCOUNT DIRECTOR
DENTSU UTAMA SDN BHD
01.2012 - 01.2013
- Led account management for Panasonic Malaysia, delivering successful marketing and branding strategies.
ACCOUNT DIRECTOR
OGILVY & MATHER
08.2011 - 12.2011
- Managed accounts for Nestlé Products Sdn Bhd and Pizza Hut Restaurants Sdn Bhd, achieving significant campaign milestones.
ASSOCIATE ACT. DIRECTOR - ACCOUNT DIRECTOR
M&C SAATCHI SDN BHD
02.2008 - 07.2011
- Oversaw account management for Celcom Mobile Berhad, driving successful marketing initiatives.
- Cultivated positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
ASSOCIATE ACCOUNT DIRECTOR
CREATIVE JUICE-SIL SDN BHD
10.2006 - 01.2008
- Directed account management for Green Packet Berhad, Nissan, and other major clients, ensuring project success.
- Collaborated with creative teams to develop impactful advertising campaigns that resonated with target audiences.
- Enhanced client relationships by providing strategic guidance and effective communication.
ACCOUNT MANAGER
INTERFACE ADVERTISING SDN BHD
06.2005 - 09.2006
- Managed accounts for Celcom Mobile Berhad, delivering effective marketing solutions and achieving client goals.
ACCOUNT EXECUTIVE - SNR. ACCOUNT EXECUTIVE
INTERFACE ADVERTISING SDN BHD
05.2001 - 01.2004
- Handled account management for National Air Conditioner and other clients, ensuring successful project delivery.
ACCOUNT EXECUTIVE
KHK ADVERTISING SDN BHD
03.1999 - 08.2000
- Managed accounts for F&N Dairies (M) Sdn Bhd and other clients, driving successful marketing campaigns.
Education
Bachelor of Arts - ADVERTISING VISUAL COMM.
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY (RMIT)
Melbourne, Australia 12.1997 - 12.1998
IAA DIPLOMA IN ADVERTISING & MARKETING COMMUNICATION -
INSTITUTE OF ADVERTISING COMMUNICATION TRAINING (IACT)
Petaling Jaya, SelangorDIPLOMA IN GRAPHIC DESIGN -
LIMKOKWING INSTITUTE OF CREATIVE TECHNOLOGY (LICT)
Kuala LumpurSkills
Client Relationship Building
Brand representation
Analytical mindset
Financial Acumen
Teamwork and Collaboration
Problem-Solving
Time Management
Organizational Skills
Adaptability
Professionalism
Outsideofwork
Certified personal trainer and certified CrossFit trainer (Level 2). Group fitness instructor for outdoor fitness group set-up.
Languages
English
Native language
Bahasa Malaysia
Intermediate
B1
Timeline
BUSINESS DIRECTOR
LEO BURNETT ADVERTISING SDN BHD
07.2020 - 05.2021
GROUP ACT. DIRECTOR
SPIN COMMUNICATIONS SDN BHD
08.2019 - 06.2020
SENIOR ACT. DIRECTOR
M&C SAATCHI SDN BHD
02.2013 - 09.2015
ACCOUNT DIRECTOR
DENTSU UTAMA SDN BHD
01.2012 - 01.2013
ACCOUNT DIRECTOR
OGILVY & MATHER
08.2011 - 12.2011
ASSOCIATE ACT. DIRECTOR - ACCOUNT DIRECTOR
M&C SAATCHI SDN BHD
02.2008 - 07.2011
ASSOCIATE ACCOUNT DIRECTOR
CREATIVE JUICE-SIL SDN BHD
10.2006 - 01.2008
ACCOUNT MANAGER
INTERFACE ADVERTISING SDN BHD
06.2005 - 09.2006
ACCOUNT EXECUTIVE - SNR. ACCOUNT EXECUTIVE
INTERFACE ADVERTISING SDN BHD
05.2001 - 01.2004
ACCOUNT EXECUTIVE
KHK ADVERTISING SDN BHD
03.1999 - 08.2000
Bachelor of Arts - ADVERTISING VISUAL COMM.
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY (RMIT)
12.1997 - 12.1998
CLIENT SERVICE DIRECTOR
THREE CUBE INTERACTIVE (C27)
5 2022 - 12.2023
BRAND SPECIALIST
MAXIS BERHAD
8 2021 - 4 2022
GROUP ACT. DIRECTOR
M&C SAATCHI SDN BHD
6 2016 - 12.2018
IAA DIPLOMA IN ADVERTISING & MARKETING COMMUNICATION -
INSTITUTE OF ADVERTISING COMMUNICATION TRAINING (IACT)
DIPLOMA IN GRAPHIC DESIGN -
LIMKOKWING INSTITUTE OF CREATIVE TECHNOLOGY (LICT)
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