Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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James Lim

James Lim

Manager
Kuala Lumpur,Wilayah Persekutuan

Summary

My background ranges from retail, business, entertainment, food and beverage industry. Over the past decade I have developed my skills from the roles I have taken up. Leadership and entrepreneurship would be my best attributes. My vision usually comes out of the courage to take considerable risks with careful evaluation. I consider myself a chameleon, or jack of all trades, and I pursue myself to be master of many. I learn fast and I enjoy doing it.

Overview

30
30
years of professional experience
10
10
years of post-secondary education
4
4
Languages

Work History

Manager

Reka Setia Playland Sdn Bhd
10.2024 - Current
  • Investor relations & Business Developement - Proactively identified and engaged potential investors to secure funding for park expansion and operational improvements.
  • Event Management & Pop-Up Activations
  • Regulatory Compliance & Permit Renewal - Led the end-to-end process of renewing operational permits and licenses across multiple jurisdictions.
  • Locating Scouting & Expansion Strategy
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Company Director

Red Jelly Events and Advertising Sdn Bhd
04.2015 - 06.2020
  • After over a decade of experience in the event, I decided to start my own company.
  • In April 2015, Red Jelly Event and Advertising Sdn Bhd was formed by my business partner and myself.
  • We then expended to a small but extremely efficient event and advertising company.
  • I oversee and implement everything that is of the event team and I oversee the company as a whole in terms of management.
  • On the implementation side, I deal directly with the clients with my team at my side and I oversee the communication and implementation of all new clients from the team to ensure maximum effort and efficiency.
  • Many of the events and advertising clients we have are shopping malls, insurance agencies, MLM companies, FMCG companies and electronics.

Marketing and Operations Manager

Hwaga Group of Restaurants
01.2010 - 01.2014
  • Created lucky draw events and advertisements for Hwaga Restaurants.
  • Established a customer service protocol that reduced customer complaints and increased customer retention.

Senior Accounts Executive

Mccann Erickson (Malaysia) Sdn. Bhd
01.2004 - 01.2008
  • Involved with the creation of events and promotion for Loreal.
  • Creating new campaigns and concepts for sports, amusement, and recreation services with Pan Malaysian Pools Sdn Bhd.

Brand Development Executive

British American Tobacco
01.2001 - 01.2004
  • Support the Brand Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities.

Events Manager

Euphoria Events
01.1997 - 01.2000
  • Creating and hosting numerous club and open space related events in Kuala Lumpur, Penang, Ipoh and Malacca.
  • Introduced famous foreign talents to the Malaysian entertainment scene and first to incorporate visual elements to the events.

Operations and Entertainment Director

Globar
01.1997 - 01.2000
  • The first to implement visual elements of sponsors and effects to compliment the music in a bar/club setting.
  • Introduced up and coming house deejays who are know in the international circuit (DJ Terrence Chong and Fono).
  • Incorporated artist curated art pieces with themed events.
  • Developed and implemented efficient processes and procedures that streamlined administrative operations, resulting in a X% increase in productivity.

Director

Underground Streetwear
01.1995 - 01.2000
  • Introduced imported streetwear brands from US to the local market.
  • Supplied the brands to Parkson retail as well.
  • Sponsored local skateboarding competitions.

Education

International Baccalaureate -

Wesley College
01.1997 - 01.1999

Sijil Rendah Pelajaran - undefined

Bukit Bintang Boys Secondary School
01.1995 - 01.1997

UPSR - undefined

SK Kelana Jaya
01.1989 - 01.1995

Skills

  • Adaptability

  • Strategic Planning

  • Communication

  • Teamwork

  • Interpersonal Communication

  • Team leadership

  • Operation management

  • Decision-making

  • Performance management

  • Business Developement

  • Project Management

Personal Information

Nationality: Malaysian

Timeline

Manager

Reka Setia Playland Sdn Bhd
10.2024 - Current

Company Director

Red Jelly Events and Advertising Sdn Bhd
04.2015 - 06.2020

Marketing and Operations Manager

Hwaga Group of Restaurants
01.2010 - 01.2014

Senior Accounts Executive

Mccann Erickson (Malaysia) Sdn. Bhd
01.2004 - 01.2008

Brand Development Executive

British American Tobacco
01.2001 - 01.2004

Events Manager

Euphoria Events
01.1997 - 01.2000

Operations and Entertainment Director

Globar
01.1997 - 01.2000

International Baccalaureate -

Wesley College
01.1997 - 01.1999

Director

Underground Streetwear
01.1995 - 01.2000

Sijil Rendah Pelajaran - undefined

Bukit Bintang Boys Secondary School
01.1995 - 01.1997

UPSR - undefined

SK Kelana Jaya
01.1989 - 01.1995
James LimManager