Adobe Photoshop
Jackie Chua
Strategic Marketing
Shah Alam,Selangor
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Assistant Manager Strategic Marketing,Social Media
Mercedes-Benz
Puchong
09.2016 - Current
- Support key functions such as Advertising, PR, Events and Partnership Activities for both Mercedes-Benz brand and products.
- Preparing marketing communication strategies in concept papers, marketing planners, etc.
- Manage and actively communicate brand campaigns and various brand activities for Mercedes-Benz Malaysia, Singapore & Indonesia.
- Coordinate and oversee media planning and advertising activities, including working with creative and media agencies on timely preparation and approval of final artwork and media schedules, tracking advertising content.
- Assist to develop social media strategy including social activation plans such as contest management, digital media coverage of all marketing activities with Malaysia, Singapore, Indonesia, HUBs, regional overseas and headquarters.
- Execute campaign direction and facilitating the overall level of integration with relevant parties handling PR, Advertising, Events, Digital, CRM, and Partnership.
- Responsible for the compilation and updates of country and HUB marketing reports.
- Meeting cross- functional strategic targets, actively engage and communicate with Malaysia, Indonesia and Singapore on campaign performance, applications/software such as SYMPHONY and SalesForce.
- Support and ensure successful implementation and effectiveness of compliance measures.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Designed and implemented social media strategies to align with business goals.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Suggested and implemented new features to develop brand awareness.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Engaged relevant influencers to build brand awareness.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Managed team to generate original content and moderate online community members.
- Conducted research to determine current benchmark trends and audience preferences.
- Curated and segmented editorial content to increase engagement and channel growth.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Coached employees company-wide on content creation best practices.
Senior Account Executive
Saatchi & Saatchi
Kuala Lumpur
06.2016 - 08.2016
- Managed and mentored team of account executives.
- Prepared documentation, finalized sales and maintained records.
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Maintained contact information database by keeping account details updated, clear and relevant.
- Prepared forecasts to gain understanding of measures needed to grow business.
- Prepared client budgets by reviewing client billing and managing monthly invoices.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Analyzed data to discover trends, informing market strategies and objectives.
- Analyzed key competitors to respond to competitive threats.
- Developed strategies using market research with support from cross-functional teams.
- Collaborated with research analysts to devise strategies for lead generation and growth.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
Digital Media Executive
16TWO
Kelana Jaya
10.2015 - 05.2016
- Worked with team to resolve technical issues when posting, customizing and adjusting content or applications.
- Determined monitoring benchmarks to analyze and improve website and social media performance.
- Monitored brand and content consistency across digital channels.
- Tracked and reported campaigns using SEO software.
- Sourced photos and managed assets library and copyrights.
- Coordinated online presence using web tools and social media channels.
- Created graphics using Adobe Photoshop and published online.
- Oversaw digital marketing activities and monitored alignment with overall communication strategy.
- Managed vendors and external contributors for projects.
- Leveraged social media management tools to prepare, schedule and manage posts.
- Spearheaded online communications strategy development through collaboration with team and decision-makers.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Drove traffic to increase leads or digital sales by creating and implementing promotional plans.
- Utilized e-mail, social media, radio and TV to highlight products and services.
- Envisioned, designed and launched revamped website to better convey company brand.
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Collected performance data on each promotion to better plan future events.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
Education
Bachelor of Public Relations And Event Management - Mass Communications
03.2012 - 03.2015
High School Diploma -
01.2005 - 12.2009
Skills
Social media marketing
Software
Adobe Illustrator
Dreamweaver
Final Cut Pro
Microsoft Office
Adobe After Effects
Interests
Playing Golf
Reading
Piano
Timeline
Assistant Manager Strategic Marketing,Social Media - Mercedes-Benz
09.2016 - Current
Senior Account Executive - Saatchi & Saatchi
06.2016 - 08.2016
Digital Media Executive - 16TWO
10.2015 - 05.2016
Taylor's University - Bachelor of Public Relations And Event Management, Mass Communications
03.2012 - 03.2015
Sekolah Menegah Kebangsaan Subang Jaya - High School Diploma,
01.2005 - 12.2009
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