Coco Lu Lee Choon
Kelana Jaya
Summary
Dynamic Area Manager at Miniso Winky (M) Sdn Bhd with a proven track record in sales forecasting and team building. Successfully implemented process improvements that enhanced customer satisfaction and increased market share. Adept at mentoring staff and driving strategic initiatives for profitability and operational excellence.
Overview
32
32
years of professional experience
Work History
Area Manager
Miniso Winky (M) Sdn Bhd
Kuala Lumpur
04.2016 - Current
- Implemented new processes and procedures tactfully and passionately.
- Promoted positive customer service experiences by promptly resolving conflicts.
- Gained market share in new sales performance through aggressive team training.
- Collaborated with other departments such as Human Resources or Marketing on initiatives related to Area Management duties.
- Used change methodologies to increase sales and led projects for increased productivity.
- Developed strategies for increasing sales, market share and customer satisfaction.
- Authored and updated production reports and personnel records to facilitate operational decisions.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Inspected production, quality control and maintenance reports to detect and address production problems.
- Implemented training initiatives to coach staff on best practices and protocol for enhanced profitability.
- Mentored team members by demonstrating best practices for sales and customer service.
- Maintained an up-to-date knowledge of industry trends, legal requirements and competition activities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Cultivated positive rapport with associates and team leadership.
- Implemented training initiatives to coach staff on best practices and protocols for enhanced profitability.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Retail Manager
Cantwo (GM Klang) by CJ fashion Sdn Bhd
Klang
07.2015 - 03.2016
- To supervise the promoters
- Do daily and monthly report
- Maximize sales through excellent customer service
- Willing to travel
- Relocation
- Expected Salary: TBD (Negotiable)
- Health: Good
- Transportation: Moderate
- Conducted inventory management activities such as receiving shipments and maintaining stock levels.
- Staged merchandise and stocked sales floor to stimulate impulse sales.
- Supported retail associates to drive quality performance and experiences for guests.
Retail Manager
Nichii Sdn. Bhd
09.2009 - 05.2015
- To supervise the promoters
- Do daily and monthly report
- To maintain a good rapport & relationship with the walk in clients
- Provides leadership and motivation within the store
- Maximize sales through excellent customer service
- Build merchandising display and manages others to ensure standards across the retail outlets
- Trains and develops the store assistants to be self-sufficient and achieve productivity expectations
- Overall control of stock level
- Ensure the store personnel how to stock the shelves and holds them accountable for performing according to standard practices
Store Assistant Manager
Wearhouse by Bonus Vision Sdn Bhd
Sunway Pyramid
12.1997 - 09.2009
- To supervise the promoters
- In charge in supervising 18 staffs in this store
- To maintain a good rapport & relationship with the walk in clients
- To handle all promotions and advertisements for the branding
- Travel overseas to Hong Kong & China Mainland every 3-4 months to purchase new/ trendy apparels
- In charge in cashiering and daily account closing
- Liaison with suppliers and distributors
- In charge in dummy displays for every season's new trends
Advertising & Promotion Supervisor
Looking Good (Old Klang Road) Sdn Bhd
Kuala Lumpur
04.1996 - 11.1997
- Responsible in handling the promotions and advertisements for the company
- Enhance more advertising and promotion strategies
- Setting up displays
- Liaison with the media advertising purposes
Advertising Coordinator
The Store (Pudu) Sdn Bhd
Kuala Lumpur
07.1994 - 03.1996
- Coordinating advertisements and promotions
- In charge in supervising 7 staffs in the advertisement department
- Responsible in setting up displays at the store
Advertising & Promotion Supervisor
Pasaraya OCEAN
Johor Bahru
01.1993 - 06.1994
- In charge in organizing promotions and handling advertising such as leaflets, brochures, newspapers and etc
- Responsible in assisting the store supervisor in setting up displays
Education
Diploma of Fashion -
Ascot Academy of Fashion
Wangsa Maju, KL01.1993
Sijil Pelajaran Malaysia -
Sekolah Menengah Pulau Senbang
Melaka01.1991
Skills
- Team building
- Employee training
- Sales forecasting
- Inventory management
- Process improvement
- Customer service
- Strategic planning
- Reference selling
- Sales projections
- Consultative selling techniques
- Sales coordination
- Key account development
- Staff management
Additional Information
True, Heavy, TBD (Negotiable), Good, Moderate
Nric
731108-05-5281
Language Proficiencies - Languages
- English, 3, 4
- Bahasa Malaysia, 4, 5
- Mandarin, 3, 4
Personal Information
- Age: 52
- Ethnicity: Chinese
- Date of Birth: 11/08/73
- Gender: Female (Trans)
- Nationality: Malaysian
- Marital Status: Single
- Religion: Buddhist
Languages
Chinese (Mandarin)
First Language
Chinese (Cantonese)
Advanced (C1)
C1
English
Advanced (C1)
C1
Malay
Advanced (C1)
C1
Timeline
Area Manager
Miniso Winky (M) Sdn Bhd
04.2016 - Current
Retail Manager
Cantwo (GM Klang) by CJ fashion Sdn Bhd
07.2015 - 03.2016
Retail Manager
Nichii Sdn. Bhd
09.2009 - 05.2015
Store Assistant Manager
Wearhouse by Bonus Vision Sdn Bhd
12.1997 - 09.2009
Advertising & Promotion Supervisor
Looking Good (Old Klang Road) Sdn Bhd
04.1996 - 11.1997
Advertising Coordinator
The Store (Pudu) Sdn Bhd
07.1994 - 03.1996
Advertising & Promotion Supervisor
Pasaraya OCEAN
01.1993 - 06.1994
Diploma of Fashion -
Ascot Academy of Fashion
Sijil Pelajaran Malaysia -
Sekolah Menengah Pulau Senbang
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