Strategic Sales Executive with 9 years in industrial sales and business development. Expertise in securing high-value projects and managing key accounts across Malaysia. Focused on driving revenue growth through lead generation, cold calling, and client relationship management, with strong skills in proposal preparation and sales strategy execution.
Overview
2
2
Languages
9
9
years of professional experience
Work History
Senior Sales Executive
Syawal Mesra Engineering Sdn Bhd
02.2023 - Current
Key Achievements
Cost Optimization: Conducted detailed financial analysis comparing operational costs against machine running hours, successfully demonstrating value-over-time to clients.
Client & Territory Management: Managed a database of factory locations and assets across key states (including Pahang, Johor, and Kelantan), ensuring timely service delivery and strong client relationships.
Achieved consistent sales annually
Expanded customer database annually
Strategic Product Testing: Led a comprehensive durability test for Hardox 500 steel liners across five industrial plants. Analyzed wear rates on critical machines to prove product longevity and optimize replacement schedules.
Consistency Sales yearly achievement
Managed database of factory locations and assets across key states (Pahang, Johor, Kelantan), ensuring timely service delivery and fostering strong client relationships.
Responsibilities
Outbound/Inbound Sales Representatives
Webhelp Malaysia Sdn Bhd (HPI Project)
05.2022 - 02.2023
Documented significant accomplishments
Identifying highest Opportunity (RM 4,950,000.00)
Consistency on the Sales Monthly target
Outlined main duties
Kept management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. Established congenial relationships with customers to develop new business using all available methods, including cold calling, meetings, and business building.
Prepared business proposals to cultivate new leads through referrals, marketing events, company-provided leads, networking groups, social media, and independent research, resulting in increased lead generation.
Serviced existing accounts, obtained orders, and established new accounts by planning and organizing daily work schedules for outreach, ensuring project requirements were met through effective communication with team members, management, and clients.
Consulted prime engineering staff to evaluate software-hardware interfaces and develop specifications and performance requirements.
Resolved customer complaints by investigating issues, developing solutions, and preparing reports to inform management of recommendations, enhancing customer satisfaction.
Sales Executive
Syawal Mesra Engineering SDN BHD
09.2017 - 01.2021
Highlighted significant accomplishments
UTP TRONOH (Cooling Tower) (RM 300,000).
Flow Tek Ball Valve (Chemical Factory) (RM 220,000).
Felda Kernal Products 1 year contract for SKF Bearing (RM 200,000).
Kapar Power Plant (Replacements Valve) (RM 100,00).
Outlined key duties
Acquired new flanged customers and increased sales of additional products and services to existing clients.
Developed strong customer relationships through cold calling, meetings, and business building initiatives.
Prepared business proposals and cultivated new leads through referrals, marketing events, company-provided leads, networking groups, social media, and self-research.