Summary
Overview
Work History
Education
Skills
Timeline
Generic

Izzah Raini

Brand Consultant

Summary

Always curious about what makes people tick! Passion meets expertise in customer & brand research analytics and insights, and marketing campaigns. Proven track record of executing high impact projects that improved both brand health and revenues. A meticulous team player and leader with strong appetite to build high-performing teams.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Brand Consultant

Kantar Malaysia
Kuala Lumpur
06.2021 - Current
  • Help brands track their performances and other key metrics against competitors in similar industry through quantitative study.
  • Analyze data to identify brand's opportunities to grow in predisposition and strengthen brand power.
  • Track ads and communications effectiveness to ensure brands are optimizing their marketing strategies.
  • Produce report based on various research frameworks and methodology, and provide recommendations for brand and communications strategies moving forward

Manager, Customer Insights and Design

Telekom Malaysia Berhad
Kuala Lumpur
02.2019 - 05.2021
  • Conducted qualitative and quantitative studies to provide customer insights for product and services development and enhancements.
  • Develop questionnaire and research design for data collection and analysis.
  • Provided business recommendation in order to support directional strategies and decision-making for BOD approval.


Head of Creative, Unifi Communications

Telekom Malaysia Berhad
Kuala Lumpur
01.2018 - 01.2019
  • Collaborate closely with product management team as well as creative agencies to develop the best creatives for marketing campaigns.
  • Achieved highest level of ad awareness in 2018 (24%) for 'Turbo Ke Hadapan' campaign
  • Awarded Gold for Appies 2019 in Consumer Services (unifi) and Bronze for D-Awards 2019 in Best Search Marketing Campaign (unifi), both for 'Turbo Ke Hadapan' campaign

Manager, SME Sales Management

Telekom Malaysia Berhad
Selangor
03.2017 - 12.2017
  • Lead and manage after sales management including conversion efficiency, complaint management and credit issues.
  • Identified issues, analyzed information and provided solutions to problems.
  • Applied agile way of working to continuously achieve above 90% sales activation and won Best Conversion Award for 3 consecutive quarters.
  • Developed and implemented engagement programs to build and strengthen relationship with customers.

Manager, State Management Office

Telekom Malaysia Berhad
Selangor
07.2015 - 02.2017
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Implemented customer experience improvement programs to continuously improve NPS score and manage customer complaints.
  • Identify issues and reduced bottlenecks by developing process improvements and automation to support long-term business needs.

Asst Manager, HyppTV Product Marketing and Comms

Telekom Malaysia Berhad
Kuala Lumpur
03.2014 - 06.2015
  • Collaborate with product development team to create marketing campaigns for product awareness and activation.
  • Highly involved in development of copies within the user interface and experience of digital products.
  • Acquired 17,450 app activation within just 1 month during the launch campaign for HyppMe
  • Collaborated with Digi and initiated partnership for HyppTV Standalone to grow subscription

Asst Manager, TMpoint Transformation Project

Telekom Malaysia Berhad
Kuala Lumpur
08.2012 - 04.2014
  • Developed and managed tailored business growth strategies, supporting TMpoint and Authourised Dealers (TAD) through design, construction and execution.
  • Recommended and implemented practical business process solutions, working directly with stakeholders to drive customer expansion and increase revenue generation.
  • Established team priorities, maintained schedules and monitored performance.

Asst Manager, Brand Governance

Telekom Malaysia Berhad
Kuala Lumpur
04.2011 - 08.2012
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Managed digital assets to increase followers and continuously engage with users through multiple activities and campaigns.
  • Managed stakeholders and KOLs involved in brand building and engagement campaigns.
  • Oversaw and advised preparation of marketing copy, images, videos, emails and other collateral.
  • Achieved almost 3 million impressions, acquired 40,000 fans/followers and over 4 million votes casted for the EC Urbanscapes 2011 awareness campaign leading up to the event itself. Received MARKies award and Gold for Dragons of Asia Awards.

Education

Master of Arts - Media And Communications Management

Middlesex University
London, UK
09.2009 - 12.2010

Bachelor of Multimedia (Hons) - Media Innovation And Entrepreneurship

Multimedia University
Selangor, Malaysia
05.2005 - 08.2008

Foundation - Management

Multimedia University
Selangor, Malaysia
05.2004 - 04.2005

Skills

    Design Thinking

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Timeline

Brand Consultant

Kantar Malaysia
06.2021 - Current

Manager, Customer Insights and Design

Telekom Malaysia Berhad
02.2019 - 05.2021

Head of Creative, Unifi Communications

Telekom Malaysia Berhad
01.2018 - 01.2019

Manager, SME Sales Management

Telekom Malaysia Berhad
03.2017 - 12.2017

Manager, State Management Office

Telekom Malaysia Berhad
07.2015 - 02.2017

Asst Manager, HyppTV Product Marketing and Comms

Telekom Malaysia Berhad
03.2014 - 06.2015

Asst Manager, TMpoint Transformation Project

Telekom Malaysia Berhad
08.2012 - 04.2014

Asst Manager, Brand Governance

Telekom Malaysia Berhad
04.2011 - 08.2012

Master of Arts - Media And Communications Management

Middlesex University
09.2009 - 12.2010

Bachelor of Multimedia (Hons) - Media Innovation And Entrepreneurship

Multimedia University
05.2005 - 08.2008

Foundation - Management

Multimedia University
05.2004 - 04.2005

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Izzah RainiBrand Consultant