Izzah Raini
Brand Consultant
Summary
Always curious about what makes people tick! Passion meets expertise in customer & brand research analytics and insights, and marketing campaigns. Proven track record of executing high impact projects that improved both brand health and revenues. A meticulous team player and leader with strong appetite to build high-performing teams.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Brand Consultant
Kantar Malaysia
Kuala Lumpur
06.2021 - Current
- Help brands track their performances and other key metrics against competitors in similar industry through quantitative study.
- Analyze data to identify brand's opportunities to grow in predisposition and strengthen brand power.
- Track ads and communications effectiveness to ensure brands are optimizing their marketing strategies.
- Produce report based on various research frameworks and methodology, and provide recommendations for brand and communications strategies moving forward
Manager, Customer Insights and Design
Telekom Malaysia Berhad
Kuala Lumpur
02.2019 - 05.2021
- Conducted qualitative and quantitative studies to provide customer insights for product and services development and enhancements.
- Develop questionnaire and research design for data collection and analysis.
- Provided business recommendation in order to support directional strategies and decision-making for BOD approval.
Head of Creative, Unifi Communications
Telekom Malaysia Berhad
Kuala Lumpur
01.2018 - 01.2019
- Collaborate closely with product management team as well as creative agencies to develop the best creatives for marketing campaigns.
- Achieved highest level of ad awareness in 2018 (24%) for 'Turbo Ke Hadapan' campaign
- Awarded Gold for Appies 2019 in Consumer Services (unifi) and Bronze for D-Awards 2019 in Best Search Marketing Campaign (unifi), both for 'Turbo Ke Hadapan' campaign
Manager, SME Sales Management
Telekom Malaysia Berhad
Selangor
03.2017 - 12.2017
- Lead and manage after sales management including conversion efficiency, complaint management and credit issues.
- Identified issues, analyzed information and provided solutions to problems.
- Applied agile way of working to continuously achieve above 90% sales activation and won Best Conversion Award for 3 consecutive quarters.
- Developed and implemented engagement programs to build and strengthen relationship with customers.
Manager, State Management Office
Telekom Malaysia Berhad
Selangor
07.2015 - 02.2017
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Implemented customer experience improvement programs to continuously improve NPS score and manage customer complaints.
- Identify issues and reduced bottlenecks by developing process improvements and automation to support long-term business needs.
Asst Manager, HyppTV Product Marketing and Comms
Telekom Malaysia Berhad
Kuala Lumpur
03.2014 - 06.2015
- Collaborate with product development team to create marketing campaigns for product awareness and activation.
- Highly involved in development of copies within the user interface and experience of digital products.
- Acquired 17,450 app activation within just 1 month during the launch campaign for HyppMe
- Collaborated with Digi and initiated partnership for HyppTV Standalone to grow subscription
Asst Manager, TMpoint Transformation Project
Telekom Malaysia Berhad
Kuala Lumpur
08.2012 - 04.2014
- Developed and managed tailored business growth strategies, supporting TMpoint and Authourised Dealers (TAD) through design, construction and execution.
- Recommended and implemented practical business process solutions, working directly with stakeholders to drive customer expansion and increase revenue generation.
- Established team priorities, maintained schedules and monitored performance.
Asst Manager, Brand Governance
Telekom Malaysia Berhad
Kuala Lumpur
04.2011 - 08.2012
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed digital assets to increase followers and continuously engage with users through multiple activities and campaigns.
- Managed stakeholders and KOLs involved in brand building and engagement campaigns.
- Oversaw and advised preparation of marketing copy, images, videos, emails and other collateral.
- Achieved almost 3 million impressions, acquired 40,000 fans/followers and over 4 million votes casted for the EC Urbanscapes 2011 awareness campaign leading up to the event itself. Received MARKies award and Gold for Dragons of Asia Awards.
Education
Master of Arts - Media And Communications Management
Middlesex University
London, UK 09.2009 - 12.2010
Bachelor of Multimedia (Hons) - Media Innovation And Entrepreneurship
Multimedia University
Selangor, Malaysia 05.2005 - 08.2008
Foundation - Management
Multimedia University
Selangor, Malaysia 05.2004 - 04.2005
Skills
Design Thinking
Timeline
Brand Consultant
Kantar Malaysia
06.2021 - Current
Manager, Customer Insights and Design
Telekom Malaysia Berhad
02.2019 - 05.2021
Head of Creative, Unifi Communications
Telekom Malaysia Berhad
01.2018 - 01.2019
Manager, SME Sales Management
Telekom Malaysia Berhad
03.2017 - 12.2017
Manager, State Management Office
Telekom Malaysia Berhad
07.2015 - 02.2017
Asst Manager, HyppTV Product Marketing and Comms
Telekom Malaysia Berhad
03.2014 - 06.2015
Asst Manager, TMpoint Transformation Project
Telekom Malaysia Berhad
08.2012 - 04.2014
Asst Manager, Brand Governance
Telekom Malaysia Berhad
04.2011 - 08.2012
Master of Arts - Media And Communications Management
Middlesex University
09.2009 - 12.2010
Bachelor of Multimedia (Hons) - Media Innovation And Entrepreneurship
Multimedia University
05.2005 - 08.2008
Foundation - Management
Multimedia University
05.2004 - 04.2005
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