'Irfaan Mohamed Hazri

• Conducted quarterly business reviews with major accounts to assess satisfaction and identify areas for improvement.
• Cultivated portfolio of high-value clients by leveraging industry knowledge and strategic networking.
• Collaborated with cross-functional teams to develop integrated digital marketing plans through Sponsored Ads
• Hold Booking Network Sponsored Ads (BNSA) Expert role for SEA (SG,MY,PH)
• Enhanced hotel partners engagement through regular updates on product developments and industry news.
• Enhanced hotel partners performance with regular training sessions on product knowledge.
• Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.
• Drove revenue growth by identifying new business opportunities within existing accounts.
• Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.
• Identified at-risk accounts through diligent monitoring and analysis, implementing retention strategies to prevent churn.
• Met with hotel partners to discuss and ascertain needs, tailor solutions and close deals.
• Achieved or exceeded company-defined VBS target.
• Some other achievements:

1) Increased East Malaysia room inventory by 20% YTD
2) Reduced East Malaysia price discrepancy by 2% YTD
3) Increased Strategic Partnership bookings by 10% YTD
4) Onboarded Key Chain hotel's partner to BNSA

• Developed and sustained relationships with new/existing customer base, building rapport as a personable and trusted representative
• Increased sales revenue by 15% each quarter
• Enthusiastically participated in sales training events and conferences to continuously develop skills and gain product knowledge
• Routinely achieve 100%+ quarterly revenue quota for online travel agent
• Reduced 30% online pricing disparity among online travel agent
• Increased hotel visibility by 20% through online travel agent
• Strategized and executed all promotional campaign to boost hotel visibility, reach and booking.
• Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
• Generated sales report to help upper management make effective decisions and sales plans.
• Negotiated contracts with clients that balanced profitability with excellent customer service standards.

• Monitored daily room occupancy to reach at least 50%
• Controlled room rate throughout online platform to be in parity to reduce revenue losses due to margin cutting by 30%
• Strategized and executed promotion and campaign to boost hotel visibility and booking
• Attended each performance review with agents
• Expanded channel for hotel presence by working on building partnership with various agents & platform
• Curated periodic report for sales & e-marketing.