Experienced commercial leader with over a decade of cross-industry success in Southeast Asia. Proven track record in driving business growth, leading high-performing teams, and building purpose-driven brands across tech (foodpanda) & luxury lifestyle (Lumeri Jewelry). Passionate about connecting strategy with creativity to deliver results that are both data-driven and emotionally resonant. Currently seeking a corporate role that blends strategic thinking, brand direction, and operational leadership.
Hi, I’m
Irena Miniotaite
Strategic Commercial Leader | Luxury, Lifestyle & Tech | Brand Growth & Business Development
Kuala Lumpur
Summary
Overview
17
years of professional experience
2
Languages
Work History
Lumeri Jewelry
Founder & Creative Director
08.2021 - Current
Job overview
- Company Overview: www.lumeri.jewelry
- Founded and scaled a luxury jewelry brand focused on purpose-driven design and sustainable materials
- Oversaw brand identity, visual direction, digital strategy, and e-commerce launch across MY and EU markets
- Built a loyal customer base through aesthetic storytelling, premium packaging, and online customer experience
- Managed end-to-end operations: supplier relations, production, pricing, and market expansion strategy
foodpanda Malaysia
Strategic Account Management Team Lead
09.2022 - 09.2024
Job overview
- Company Overview: https://www.foodpanda.my/
- Managed portfolio of top F&B brands (e.g. KFC, Starbucks, Nando’s)
- Led a team of Key Account Managers, growing commercial revenue across top-tier merchant partnerships in Klang Valley
- Spearheaded strategic negotiations and deal structures with F&B brands, resulting in a 20% MoM sales uplift
- Collaborated cross-functionally with marketing, operations, and data to drive regional growth campaigns
- Mentored junior team members and shaped onboarding processes to scale team efficiency
foodpanda Malaysia
Territory Lead Kuala Lumpur
04.2022 - 09.2022
Job overview
- Company Overview: https://www.foodpanda.my/
- Drove performance in Klang Valley through cross-functional collaboration.
- Led Business Intelligence team on competitive data and expansion strategies.
My Care Concierge
Head of Strategic Partnerships
10.2020 - 04.2022
Job overview
- Company Overview: https://www.themansion.com.my/about-the-mansion/
- Forged corporate partnerships with healthcare, hospitality, and insurance clients
- Managed accounts such as Zuellig Pharma, Four Seasons KL, and Abbott
Saitex International
Project Manager
11.2018 - 03.2020
Job overview
- Company Overview: https://www.sai-tex.com/
- Diversified business offerings beyond manufacturing
- Oversaw launch of in-house brand MEE
MEE, powered by Saitex
Director (Business Development)
11.2018 - 03.2020
Job overview
- Company Overview: https://www.sai-tex.com/
- Spearheaded retail and digital platform launch for e-commerce fashion startup
- Led sales, investor relations, and B2B development
Lixibox Inc.
Head of Retail
04.2018 - 11.2018
Job overview
- Company Overview: https://www.lixibox.com/
- Grew retail sales by 50% in 6 months
- Used data analytics to optimize store performance
Organique by Olinda Spring
Country Manager
04.2016 - 01.2018
Job overview
- Doubled annual sales
- Built and managed Vietnam operations including flagship Saigon Centre store
Liber8 Interior Design
General Manager
07.2008 - 12.2011
Job overview
- Increased annual sales by 200%
- Implemented ERP systems and expanded service offerings
Education
RMITAustralia
Bachelor of Science from Entrepreneurship
09-2016
University Overview
- Degree Awarded with [Honors]
Skills
Strategic Growth
Timeline
Strategic Account Management Team Lead
foodpanda Malaysia
09.2022 - 09.2024
Territory Lead Kuala Lumpur
foodpanda Malaysia
04.2022 - 09.2022
Founder & Creative Director
Lumeri Jewelry
08.2021 - Current
Head of Strategic Partnerships
My Care Concierge
10.2020 - 04.2022
Project Manager
Saitex International
11.2018 - 03.2020
Director (Business Development)
MEE, powered by Saitex
11.2018 - 03.2020
Head of Retail
Lixibox Inc.
04.2018 - 11.2018
Country Manager
Organique by Olinda Spring
04.2016 - 01.2018
General Manager
Liber8 Interior Design
07.2008 - 12.2011
RMIT
Bachelor of Science from Entrepreneurship
Languages
English
Lithuanian
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