Iqmal Ivan

Lead content strategy, branding, and digital marketing for clients in F&B, lifestyle, and sports industries.

• Specialize in storytelling-driven video content that increases engagement and brand awareness.
• Develop growth strategies that improve organic reach and audience retention.
• Oversee event coverage, influencer partnerships, and digital campaigns.
• Created a social media funnel that increased revenue by 180% in 6 months for Domus Group.
• Successfully boosted brand awareness by 423.6% for Oregano Kuching through strategic content.

• Developed engaging social media campaigns for businesses across different industries.
• Created Reels, short-form videos, and high-converting visuals to strengthen brand storytelling.
• Designed and executed targeted marketing strategies to grow online presence.
• Managed event coverage campaigns, contributing to 30,000+ attendees at Outdoor Fest 2024.

• Developed and implemented content marketing strategies for brands in entertainment, travel, automotive, F&B, and sports industries, including branding strategies, market research, product research, and content calendars.
• Streamlined workflow systems using Notion and Monday.com, improving work efficiency by 40%, measured through task completion rates.
• Produced marketing materials for Instagram, TikTok, and LinkedIn, leading to a 32% increase in brand awareness, measured by follower growth and engagement metrics.
• Managed client engagement, from discovery calls to closing deals.

• Led monthly KPI reviews for Marketing, Sales, and the CEO Office, ensuring performance alignment.
• Developed and implemented a KPI tracking system for Creative Content, Marketing & Sales, and the CEO Office to monitor progress and efficiency.
• Led the Feedback & Review panel for TV program pitching sessions, providing strategic insights.
• Implemented an efficient workflow system, increasing productivity by 24%, measured by task progress, handovers, and employee feedback.

• Successfully launched an online event within a month of inception, managing website design, sales processes, performance premieres, Discord moderation, and social media marketing.
• Increased followers by 400% in one week through social media marketing efforts.
• Drove 400+ website visits during a 2-day event launch, boosting engagement.
• Initiated a Discord channel, fostering an active and engaged creative community.

• Developed and managed marketing materials for the café and vendors, including copywriting, content creation, and market research.
• Enhanced café operations and success through efficient communication, sales expertise, and process improvements.
• Maintained strong vendor and customer relationships throughout the lockdown period.
• Implemented a streamlined sales tracking system using spreadsheets, replacing pen-and-paper methods and increasing task completion efficiency by 200%.