With over 15 years of experience in advertising and communications — including the past 4 years in Account Director and Business Director roles — I bring deep expertise in client relationship management, strategic campaign leadership, and cross-functional team collaboration.
Starting as an Account Executive, I built a solid foundation in day-to-day client servicing and campaign execution. Over the years, I’ve led integrated campaigns across digital, social, and traditional platforms, particularly for FMCG, finance, automobiles and telco brands, consistently driving results and building long-term client partnerships.
My strengths lie in strategic thinking, team leadership, and delivering work that aligns with brand goals and creates meaningful impact. I thrive in bold, forward-thinking environments and am passionate about producing standout work that not only captures attention but delivers measurable outcomes.
Client: F&N (100PLUS, CSD FUN, SEASONS), MAGNOLIA, est & UNILEVER (Rexona, Dove)
Client: AmBank (Pitched and won) & JTI (Pitched)
Client: F&N (100PLUS, CSD FUN, SEASONS), TM Unifi
Client : PERODUA (existing), Sharp (pitched & won), Clorox (pitched & won) & SP Setia (pitched & won)
Client : F&N (100PLUS, CSD FUN, SEASONS)
Client: SAFI
Client : Sime Draby Property & CIMB (retail banking)