Ila Mathi

• Reimagine business models, processes, and customer interactions to adapt to the digital era.
• Challenge the status quo and explore emerging technologies to create value.
• Promote creativity and experimentation within the team, ensuring employees feel comfortable sharing ideas and testing new solutions.
• Predict technology developments, modify business plans, and make well-informed choices that support long-term objectives.
• Spearheaded the development and execution of a comprehensive digital transformation strategy across the APAC region, aligning with IFP Kimberly Clark's business objectives.
• Led a cross-functional team of marketing, sales, and technology professionals to drive digital innovation and enhance brand experience for B2B2C customers.
• Directed the implementation of a localized brand strategy for new markets, driving regional sales up by 20%.

Media & Performance Marketing:

• Launched an innovative digital convergence strategy, increasing online engagement by 50% and e-commerce sales by 35%.
• Implemented an Omnichannel marketing campaign that enhanced customer engagement by 40% and drove a 30% uplift in customer retention.
• Pioneered the use of AI-driven analytics to track campaign performance, reducing the cost per acquisition by 20%.
• Brand Experience & Customer Engagement:
• Fostered collaboration between marketing and product design teams to ensure brand consistency across all customer touchpoints, leading to a 35% improvement in customer perception metrics.
• Conceived and implemented a digital-first branding strategy that boosted online engagement by 45% across social media platforms.
• Business Growth & Market Penetration:
• Directed collaboration with high-profile KOL and influencers that expanded market reach and penetration by 30% within 2 years.
• Grew sales of FMC & KCP products to an all-time high of USD 500 million (10% YOY increase) through the rollout of new sub-lines, targeting niche consumer preferences in diverse ASIA markets.
• Increased Conversion Rate: Boosted conversion rates by 40% through implementing a personalized customer journey and optimizing website user experience through Social Commerce
• Reduced Customer Acquisition Cost (CAC): Decreased CAC by 25% by leveraging data analytics to refine target audience segmentation and optimize ad spend.
• Improved Customer Lifetime Value (CLV): Enhanced CLV by 30% through the introduction of a customer loyalty program and personalized email marketing campaigns.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Skilled at working independently and collaboratively in a team environment.
• Worked well in a team setting, providing support and guidance.
• Passionate about learning and committed to continual improvement.
• Managed time efficiently in order to complete all tasks within deadlines.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Worked effectively in fast-paced environments.
• Worked flexible hours across night, weekend, and holiday shifts.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Strengthened communication skills through regular interactions with others.
• Paid attention to detail while completing assignments.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Organized and detail-oriented with a strong work ethic.
• Learned and adapted quickly to new technology and software applications.
• Resolved problems, improved operations and provided exceptional service.
• Proved successful working within tight deadlines and a fast-paced environment.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.

• Company Overview: Industry: FMCG (Confectionary & Petcare)
• Disruptive Digital Leader & Media Expert
• ENFJ-A – The Chosen Industry Expert creating Sales Impact through Media
• Digital Platform Leader & Trainer– META, Google, Tik Tok & Digital Commerce
• Digital Transformation Lead parallel with Marketing Leads
• Pioneer of Internal Digital Media Team comprising of 5 headcounts.
• Custodian of Digital Media & Agency communications
• Growth Digital Marketing Accelerator
• Provide Digital Consultation to the Leadership team – Market’s GM & MD, Agency Heads
• End-to-End Digital Strategy Maker & Executioner
• Leading more than 10 brands internally – M&M, Snickers, Snickers Sugar Reduction, Double mint, Five, Sheba, etc.
• Digital Campaign Planning Advisor
• Digital Analytics Head
• Digital Campaign Execution Advisor
• Digital Learnings, Case Studies, Test & Learn Master
• Digital Content Advisor – Analyzing content needs based on platform expertise
• Devise Digital Trackers – Dashboards, Budget, PCR, Briefs, Campaigns and KPIs
• Internal Stakeholder Management – Leadership Team, Marketing, Commercial, Distribution, Demand, Pricing
• External Stakeholder Management – Agencies, Platform owners, Strategic executioner
• Hands-On expert on Digital Campaign Curation and Execution for all platforms
• Excellent Influencer – Digital & Marketing
• Marketing Expert in Digital World – Digital Brand Building Expert
• Martech expert and advisor
• Project Manager of multiple Digital & Marketing projects
• Expertise in handling multi pillars – Gaming Platforms & Gamers, Influencer Content & Campaign Management, etc.
• Hands On CMS expert – Capable of building and maintaining websites, E-commerce Platforms
• End-to-End Digital Solutions Provider – Driving and Integrating Brand Marketing Campaigns driving to Conversion in E-commerce
• Digital Marketplace & Activation handler – Lazada, Shopee, Tik Tok Shop, Coupang etc.
• Digital Budget Management of more than USD20M with doubled deliverables
• Enhanced brand recognition for clients by creating visually appealing and optimized content.
• Increased client engagement by developing and implementing tailored digital media strategies.
• Streamlined social media management with effective scheduling tools and analytics tracking.
• Developed comprehensive digital media plans, outlining specific strategies and tactics for achieving clients'' desired results within established timeframes and budgets.
• Assisted small businesses in reaching their digital marketing objectives by providing personalized consulting services tailored to their unique needs and goals.
• Created impactful video content, utilizing editing software to produce engaging materials for various platforms.
• Managed multiple projects simultaneously, prioritizing tasks effectively to meet client expectations and deadlines.
• Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
• Researched and developed new campaigns across multiple channels.

• Company Overview: Industry: FMCG (CPG) (B2B2C)
• IN,SEA[Malaysia, Singapore, Vietnam, Cambodia, Philippines, Indonesia, Thailand, Sri Lanka, Myanmar), WEST ASIA[Turkey, Uzbekistan, Kazhastan, Pakistan, Iraq, Tajikistan) JAPAN,KOREA,TAIWAN,MACAU,HK]
• Leading APAC Digital Marketing team of 5 Digital Managers & 3 Digital Data & Strategy Managers over 30 countries with hands on business and analytical skills.
• Aligning business goals with key business stakeholders: regional marketing teams, global digital team, global analytics, regional commercial teams , e-commerce, finance, community management, web management and educating bottling partners with digital data when necessary
• APAC Digital Marketing & Sales Advisor to the VP & SVP of Marketing & Commercial
• Business Case building & sharing with Global Team – LATAM, CANADA, Oceania
• Global Sales & Marketing Exposure(both Business & Digital)through constant travelling to all 30 countries including US
• Handling 4 Main Brands – Monster, Predator, Burn & Mother
• Develop and manage Digital strategies including Sales and Marketing programs for ASIA digital marketing efforts- digital content strategy, SNS Strategy, Campaign Planning & Management, Budget Strategy & Tracker, Post Campaign Analysis
• Partnership in 360 Marketing Strategy, Outsourcing , Website & Promo Management, E-commerce, Events Strategy & Execution, Gaming Streamers Strategy, & Sales Partnership
• Creation of APAC Digital Blueprint - Own and manage media budget and leverages all potential synergies in the media planning and negotiation within ASIA tied to business plans, brand objectives and key cultural insights
• Provide thought leadership and innovation for expanding Monster’s brand online, creatively and uniquely based upon local market trends in marketing, media and technology
• Digital Commercial Planning and execution across APAC
• Offline to Online Tracking Strategy (Geo Lift) & Brand Lift studies
• Develop and execute comprehensive always on with content pillars based digital marketing and media strategies and campaigns, integrating both online and offline marketing efforts by driving it to
• CRM execution in order to be TOP of MIND – CTA Leading to E-commerce & Q-commerce
• Stay abreast of key developments and regional differences in media (e.g., population, demographic, lifestyle, media usage changes)
• Leverages marketing data analytics through Power BI dashboard(Google Studio) and consumer insights trend studies to develop media strategies
• Lead, manage, partner and negotiate with external stakeholders: media partners, social media companies and agencies including brand partnerships i.e. One FC, UFC, Amazon, Naver, Grab, Twitch, Gaming Streamers, MikMak, Gamer Streamers, Korea PC Café, Football LFC
• Oversee creation & management of content management systems (CMS-Monster Media) for all owned properties across all Monster Energy Company brands and including but not limited to websites, apps and other mediums
• Management of Digital Campaign Budget over USD 10 M
• Analyzed and reported digital campaign performance with focus on program optimization.
• Worked cross-functionally with various departments on projects.
• Designed and implemented digital, web and social strategies to align with client business goals.
• Created engaging content optimized for specific platforms and intended audience.
• Built high-performing teams by recruiting top talent and providing ongoing training opportunities for professional growth.
• Implemented robust reporting procedures to track KPIs effectively, facilitating informed decision-making across departments.

• Company Overview: Industry: Fintech (B2B2C)
• Achievements:
• Developed and implemented company’s 1st community business platform and guided planning for new business model of Social Selling
• Increased omnichannel acquisitions by 200%
• Hit and exceeded personal and department OKR’s by 40%
• Increased the Marketing revenue growth which was 5% by 10%
• Managed 3rd party engagement – Labuan Fintech Association, Influencer engagement, Events
• Located and proposed potential business partnership (B2B) and attending networking events which resulted in more than 10 new strategic partnership.

• Company Overview: Industry: Healthcare (Pharmaceuticals) –B2B2C
• Achievements:
• Managed development of digital acceleration roadmap
• Drive functional expertise, influencing digital budget and resource allocation
• Partnered global markets to roll out projects, supporting double digit KPI growth & elevating digital maturity
• Identified key digital business trends and growth opportunities shaping developments of new digital strategies, established financial forecast, must win battles and capabilities required to maximize growth
• Strengthened relationships with leading local/regional players to identify cross-functional initiatives that fuel growth and efficiencies, aligning with strategic business and category priorities
• Accelerated key digital capabilities by organizing digital events, incorporating regional structural process and animating demand communities

• Company Overview: Industry: Retail FMCG - B2B2C
• Achievements:
• Brand building extending reach by +30% across APAC markets in applying 80/15/5 media investment strategy and putting forth principles of media operating governance
• Successful implementation of APAC’s 1st ecommerce that grew digital FTE staff by 5 and accelerated ecommerce plans and grew opportunity pipeline significantly through strategic partnerships
• Drove strategic ecommerce & sales knowledge management initiatives and determined priorities for business intelligence strategy; developed e-business plans across business units, categories and channels
• Drive omni-channel brand transformation strategies and managing media planning budget of 10 M
• Deploy global digital asset strategy to elevate data analytics readiness
• Oversee omni-channel sales transformation to support markets
• Build & deploy sales growth acceleration initiatives( perfect digital store, shopper marketing, ecommerce portfolio solutions)
• Partner HR & cross-functional teams to drive enterprise-wide digital transformation, through capability development & investment strategy and digital talent programmes (coaching, mentoring & succession planning)
• Facilitated APAC omnichannel communities of expertise to redefine organization-wide learning & sharing culture.
• Increased digital maturity readiness by +15% in rolling out enterprise wide digital transformation
• Launched local content workshops for digital education-content, processes
• Internal Stakeholder management champion – Joined marketing ownership, Franchise team advocate, Data Analysis
• Executive Board Member Digital Consultant

• Company Overview: Industry: AGENCY -Strategy & Digital Enablement (FMCG)
• Achievements:
• Successfully spearhead all campaigns on social media platforms- FB, IG & Google
• Implemented marketing campaign across 1000 brands that led to 45% increase in website traffic
• Monitor the online presence of brand and engage with users, enhancing customer relations
• Maintained effective and long term working relationships with acclaimed bloggers, key social media influencers and KOLs from various sectors
• Social media skills – FB, IG, YouTube, Google-SEO, PPC, AdWords, GA,CRM, HubSpot, Community Management, Sales force, Microsoft Dynamic X, PWA, Adobe, SAP, SANA, Slack
• Copywriting and Content Creation
• Video Production