I-MAE LIEW

Experienced public relations leader with 15+ years managing high-impact campaigns, brand positioning, and reputation management across diverse industries: fashion, entertainment, technology, healthcare, renewable energy, finance, and property. Proven track record driving strategic initiatives, cultivating stakeholder relationships, and delivering measurable results in regional and global markets. Skilled at leading multicultural teams, crisis communications, and fostering strong media connections to amplify brand visibility and engagement.

• Account lead for the award-winning healthcare and pharmaceutical campaign 'Bending the Curve of Life: Changing the Treatment Paradigms of Cardiovascular Disease in Malaysia,' recognised at the 2023 Malaysia Public Relations Awards (MPRA) hosted by PRCA Malaysia and awarded Gold at the 2024 PR Awards.
• Led the successful listing of Elridge Energy Holdings Berhad on the ACE Market of Bursa Malaysia in 08/2024.
• Key personnel in the 'Stop the Black Market' campaign, which won Bronze at the 2021 Malaysia Public Relations Awards (MPRA).
• Directed a high-profile publicity campaign for the 2008 MTV Asia Awards in Malaysia, achieving an ROI of RM 1 million in media coverage.
• Spearheaded the Sime Darby LPGA Malaysia 2013 publicity, significantly enhancing PR coverage and stakeholder engagement.
• Successfully rebranded Poh Kong Jewellers, launching innovative campaigns that resulted in RM 50,000 worth of media coverage.
• Managed National Geographic Channel’s 'Big Blue Exhibition,' generating over RM 1 million in press coverage and securing a partnership with the Malaysian Nature Society.
• Orchestrated TLC’s 'The Fabulous Baker Brothers Bloggers Food Trail,' achieving substantial media exposure and engagement.

• Date of Birth: 06/26/84
• Nationality: Malaysian