JOLENE LEE
KUALA LUMPUR
Summary
Multilingual marketing and trade professional with expertise in business development and digital marketing. Proven success in cultivating strategic partnerships and managing client relationships, driving growth and satisfaction across diverse sectors in Australia and Southeast Asia.
Overview
6
6
years of professional experience
Work History
Business Development Executive
MARPOLIQ SDN BHD
SELANGOR
09.2025 - Current
- Developed strategic partnerships with key stakeholders, enhancing business opportunities and market reach.
- Negotiated contracts and agreements to secure favorable terms for the company.
- Managed client relationships, ensuring high levels of satisfaction and loyalty across diverse sectors.
- Built and maintained relationships with clients, partners, and vendors to facilitate successful collaborations.
- Collaborated with sales team members to identify target markets and develop sales strategies.
- Collaborated with cross-functional teams to align product offerings with market demands.
- Tracked industry developments to shape informed business development strategies and tactics.
EVENTS OPERATIONS MANAGER AND MARKETING SPECIALIST
HEART MEDIA HOSPITALITY MARKETING
MELBOURNE
10.2023 - 08.2025
- Coordinated event logistics, ensuring timely preparation and delivery of materials for successful execution.
- Managed daily operations to ensure seamless service delivery and effective marketing support in hospitality.
- Oversaw team performance, maintaining high standards of client satisfaction and engagement.
- Streamlined operational processes, enhancing efficiency and reducing turnaround times.
- Analyzed market trends to inform strategic decisions for hospitality marketing initiatives.
- Trained and mentored new staff on operational best practices, enhancing team capability and service quality.
Sales and Marketing Executive
Collective_100
Cremorne
05.2022 - 10.2023
- Delivered tailored marketing campaigns, increasing brand reach across digital platforms.
- Drove community growth and expanded corporate client outreach, increasing engagement for coworking and events space.
- Optimised event logistics and managed budgets, improving overall customer satisfaction.
- Supported international business inquiries, building commercial relationships across sectors.
Marketing Assistant
Dohtonbori Docklands
Melbourne
08.2020 - 07.2023
- Supported marketing campaigns by analysing trends and recommending strategies, improving overall campaign effectiveness.
- Coordinated promotional events to increase brand visibility and drive customer engagement.
- Coordinated content creation and managed social media platforms, ensuring alignment with marketing objectives.
- Managed social media accounts, creating engaging content and responding to inquiries.
Education
Masters in Business - Marketing
Victoria University
Melbourne, VIC06-2021
Bachelor of Arts - Corporate Communications
Universiti Tunku Abdul Rahman
Malaysia05-2019
Associate of Arts - Business and Law
Brickfields Asia College
Malaysia12-2015
Skills
- Client acquisition
- B2B B2C marketing
- Event planning
- Digital Marketing
- Campaign analysis
- Partnership development
- Team leadership
- Project management
- Networking skills
- Client relationship management
Languages
- English, Proficient (IELTS equivalent)
- Bahasa Melayu, Advanced
- Mandarin, Native
- Cantonese, Native
Timeline
Business Development Executive
MARPOLIQ SDN BHD
09.2025 - Current
EVENTS OPERATIONS MANAGER AND MARKETING SPECIALIST
HEART MEDIA HOSPITALITY MARKETING
10.2023 - 08.2025
Sales and Marketing Executive
Collective_100
05.2022 - 10.2023
Marketing Assistant
Dohtonbori Docklands
08.2020 - 07.2023
Masters in Business - Marketing
Victoria University
Bachelor of Arts - Corporate Communications
Universiti Tunku Abdul Rahman
Associate of Arts - Business and Law
Brickfields Asia College