Hykal Fikri Bin Abdul Harris
E-Commerce Executive
Kuala Lumpur,14
Summary
I'm Hykal Fikri, a passionate professional currently navigating the exciting realms of product marketing at MR.DIY E-commerce. From my roots in product photography and listing, I've evolved into a strategic marketer, orchestrating campaigns, optimizing user experiences, and ensuring the success of our e-commerce initiatives.
Overview
6
6
years of professional experience
2
2
Languages
Work History
E-Commerce Product Marketing
MR.DIY
2 2023 - Current
- Devised and executed cross-platform campaigns
- Monitored sales metrics, implemented price adjustments, and calculated GP margins
- Managed end-to-end operations on platforms such as Magento, Lazada, Shopee Malaysia & Singapore, TikTok Shop, etc
- Drove online sales, optimized user experiences, and coordinated digital marketing campaigns
- Report, analyze, and improve all online marketing strategies in line with the company's ongoing campaigns
- Maintaining and updating product information, pricing, and images on e-commerce platforms
- Collaborating with the customer service team to ensure a seamless customer experience
- Managing inventory, ensuring product availability, and minimizing stock discrepancies
- Work closely with the warehouse team to ensure smooth operation of the online store, including order fulfillment and logistics arrangement.
E-commerce Product Listing
MR.DIY
01.2021 - 02.2023
- Listed an average of 250 MR.DIY products monthly
- Understand the products and translate technical details into benefits for the user
- Propose new products for e-commerce channels
- Continuously monitor and update product data
- Expanded presence on platforms: Magento, Shopee (Malaysia & Singapore), Lazada (Malaysia & Singapore), and TikTok Shop Malaysia.
Product Photographer
MR.DIY
10.2019 - 01.2021
- Captured and edited visuals for 250+ products monthly
- Utilized Adobe Photoshop, Illustrator, and Premiere Pro
- Contributed to the seamless upload of content on the e-commerce platform.
Assistant Producer
Cook Clicks Sdn Bhd
08.2018 - 08.2019
- To produce high quality and engaging videos for iCookAsia
- Involved at the pre-production stage through to post-production and marketing and distribution
- Assist producer during cooking demo video shoot (before, during and after)
- Edit and publish iCookAsia videos on all social media channels
- Conduct research on trending topics
- Manage iCookAsia cooking studio
- Other administrative related tasks.
Education
Bachelor of Art/Design/Creative Multimedia (Creative Photomedia) -
Universiti Teknologi Mara
Bandar Puncak Alam, Selangor, Malaysia07.2018
Diploma of Art/Design/Creative Multimedia (Photography and Creative Imaging) -
Universiti Teknologi Mara
Seri Iskandar, Perak, Malaysia03.2016
Skills
PhotographyPhoto And Video EditingVideo And Audio EditingMicrosoft OfficeFilm ProductionEnglish Communication SkillsLeadership And Management SkillsResearch SkillsProduction ManagementMedia Production ManagementAnalytical ThinkingTeam WorkB2B SalesB2B MarketingB2c SalesB2c MarketingMicrosoft ExcelMicrosoft Excel VlookupAdobe PhotoshopAdobe IllustratorAdobe Premiere ProVlookup Function in ExcelMicrosoft Excel Pivot TablesProblem SolvingTime ManagementOrganisedAbility to Work At A Fast PaceMultitasking
Timeline
E-commerce Product Listing
MR.DIY
01.2021 - 02.2023
Product Photographer
MR.DIY
10.2019 - 01.2021
Assistant Producer
Cook Clicks Sdn Bhd
08.2018 - 08.2019
E-Commerce Product Marketing
MR.DIY
2 2023 - Current
Bachelor of Art/Design/Creative Multimedia (Creative Photomedia) -
Universiti Teknologi Mara
Diploma of Art/Design/Creative Multimedia (Photography and Creative Imaging) -
Universiti Teknologi Mara