Hykal Fikri Bin Abdul Harris
E-Commerce Executive
Kuala Lumpur,14
Summary
I'm Hykal Fikri, a passionate professional currently navigating the exciting realms of product marketing at MR.DIY E-commerce. From my roots in product photography and listing, I've evolved into a strategic marketer, orchestrating campaigns, optimizing user experiences, and ensuring the success of our e-commerce initiatives.
Overview
6
6
years of professional experience
2
2
Languages
Work History
E-Commerce Product Marketing
MR.DIY
2 2023 - Current
- Devised and executed cross-platform campaigns
- Monitored sales metrics, implemented price adjustments, and calculated GP margins
- Managed end-to-end operations on platforms such as Magento, Lazada, Shopee Malaysia & Singapore, TikTok Shop, etc
- Drove online sales, optimized user experiences, and coordinated digital marketing campaigns
- Report, analyze, and improve all online marketing strategies in line with the company's ongoing campaigns
- Maintaining and updating product information, pricing, and images on e-commerce platforms
- Collaborating with the customer service team to ensure a seamless customer experience
- Managing inventory, ensuring product availability, and minimizing stock discrepancies
- Work closely with the warehouse team to ensure smooth operation of the online store, including order fulfillment and logistics arrangement.
E-commerce Product Listing
MR.DIY
01.2021 - 02.2023
- Listed an average of 250 MR.DIY products monthly
- Understand the products and translate technical details into benefits for the user
- Propose new products for e-commerce channels
- Continuously monitor and update product data
- Expanded presence on platforms: Magento, Shopee (Malaysia & Singapore), Lazada (Malaysia & Singapore), and TikTok Shop Malaysia.
Product Photographer
MR.DIY
10.2019 - 01.2021
- Captured and edited visuals for 250+ products monthly
- Utilized Adobe Photoshop, Illustrator, and Premiere Pro
- Contributed to the seamless upload of content on the e-commerce platform.
Assistant Producer
Cook Clicks Sdn Bhd
08.2018 - 08.2019
- To produce high quality and engaging videos for iCookAsia
- Involved at the pre-production stage through to post-production and marketing and distribution
- Assist producer during cooking demo video shoot (before, during and after)
- Edit and publish iCookAsia videos on all social media channels
- Conduct research on trending topics
- Manage iCookAsia cooking studio
- Other administrative related tasks.
Education
Bachelor of Art/Design/Creative Multimedia (Creative Photomedia) -
Universiti Teknologi Mara
Bandar Puncak Alam, Selangor, Malaysia07.2018
Diploma of Art/Design/Creative Multimedia (Photography and Creative Imaging) -
Universiti Teknologi Mara
Seri Iskandar, Perak, Malaysia03.2016
Skills
Photographyundefined
Timeline
E-commerce Product Listing
MR.DIY
01.2021 - 02.2023
Product Photographer
MR.DIY
10.2019 - 01.2021
Assistant Producer
Cook Clicks Sdn Bhd
08.2018 - 08.2019
E-Commerce Product Marketing
MR.DIY
2 2023 - Current
Bachelor of Art/Design/Creative Multimedia (Creative Photomedia) -
Universiti Teknologi Mara
Diploma of Art/Design/Creative Multimedia (Photography and Creative Imaging) -
Universiti Teknologi Mara
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