Hui Heng Foo

• Hired, trained and built high-performing team of sales representatives.
• Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
• Managed budgets and forecasts accurately, ensuring optimal allocation of resources for maximum return on investment.
• Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
• Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
• Established pricing strategies to maintain competitive pricing and maximize profits.
• Led and motivated a high-performing sales team (5 direct reports and 3 extended reports) through effective coaching, mentoring, and performance management strategies.
• Championed the use of cutting-edge technology tools among team members, improving efficiency in day-to-day tasks such as lead management and pipeline tracking.
• Improved forecasting accuracy by using data-driven insights to inform decision-making processes around inventory management and resource allocation.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
• Initiate region specific strategies and projects in alignment with BU strategies to support growth.
• Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.

Achievements:

• Increased corporate volume by 55% from $6.0M to $25.0M annually over 9-year period.
• Developed pipeline utilization strategies and penetration processes to increase overall profitability by 22%.
• Excellent team engagement score of 4.5/5.0 in Q1 2024 (ref: Gallup results) vs. company overall score of 3.82/5.0

• Concurrently being responsible for the sales of Performance Specialties BU in South East Asia and Australasia.
• Lead strategic initiatives to revive sales performance in Specialties business, implementing targeted changes that resulted in significant revenue growth.
• Manage and motivate a team of 5 direct reports and 3 extended reports through coaching, guiding in the adoption of effective work processes in resolving challenges.
• Aligned area sales objectives with broader organizational goals which contributed significantly towards achieving annual revenue targets.
• Maintained a comprehensive understanding of competitors'' offerings which informed adjustments made to product positioning that led to increased market share.
• Streamlined internal processes, enhancing efficiency within the sales department.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Conducted regular performance reviews, fostering a culture of continuous improvement among the sales team.
• Managed and motivated sales team to increase revenue >10% in 9 months.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

• Provided technical expertise and recommendations to improve systems and processes, establish cost savings and increase productivity.
• Prospected new customers to generate sales leads and increased revenue from existing clients.
• Developed and executed product market strategy to determine distribution, price and promotion efforts.
• Identification and assessment of potential distribution partners in untapped market for growth expansion
• Prepared and delivered samples and quotations to customers while providing technical expertise to convert prospects into sales.
• Partnered with marketing team to contribute towards marketing strategy by monitoring competitive products and industry reactions.
• Expanded market share by identifying new opportunities and aggressively pursuing them.
• Acted as regional support on execution of Global Key Accounts activities, implementation and execution of bidding prices and awarded volume respectively
• Developed comprehensive territory management plans, optimizing resources for maximum return on investment.

Achievements:

• Sales grew 20% in Asia North in 2015, first year after joining.
• Sales in Japan increased by 3-fold (>US$1M), achieving 73% growth in 2015 (vs. 2014)

• Responsible for the development of business opportunities of rice bran oil and its derivatives, plants actives in the nutraceutical and personal care industries
• Distribution management outside Japan – assess, monitor and measure progress through sales review
• Boosted revenue generation capabilities by identifying untapped market opportunities and successfully penetrating them with targeted marketing efforts.
• Procurement of upstream raw materials for new product development, auditing of suppliers’ facilities
• Collaborated with stakeholders to identify needs, establish goals, and develop action plans for success.
• Maintain good rapport and healthy business relationship with partner organization, industry players and business leaders

Achievements:

• Average 10% sales growth per annum with new accounts
• 21% of total overseas business in 2013 was generated from new accounts
• Won new business opportunities at Amway with Strawberry Seed Extract (2012), Giffarine Skyline with Rice Ceramide (2014).

• Improved international sales by developing and executing direct sales strategies for global markets.
• Developed and implemented international sales strategies.
• Contributed significantly to annual revenue growth through strategic planning and execution of international sales initiatives.
• Supported international sales efforts by translating product descriptions and customer correspondence, facilitating cross-border transactions.
• Acted as liaison with R&D and technical production in fulfilling customers’ requirements
• Worked with distributors for international sales and marketing activities
• Conducted technical seminars to customers, distributors and open seminars at trade shows
• Achievements: Established first sales to Estee Lauder Group of Companies in 2005, contributed to an average of 5% total international sales.

• Responsible for the development of sales and marketing of palm-derived Tocotrienols to the international market
• Coordinated the publicity of Tocotrienols, interacted with researchers from local universities and Malaysian Palm Oil Board.
• Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
• Strengthened stakeholder relationships with regular communication, resulting in improved alignment on strategic initiatives.
• Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.

• Oversaw the product management of an Australian health supplement brands in Malaysia, including product training, launching and complaints
• Managed national wide marketing activities, both above the line and below the line.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Proof read advertising and promotional articles
• Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Coordinated design meetings and decisions with internal departments and teams.

Achievements:

• 20% sales growth per annum
• Awarded “Supplement of Choice” by Cold Storage Retail Sdn Bhd.

• Dispensed prescribed medications and dispensed “Pharmacy Only” medicines
• Responsible for the P&L of the pharmacy branch assigned – sales, profitability, inventory control etc
• Retail store management – staff recruitment, liaison with complex, standard operating procedures.
• Provided advice on health issues, symptoms, and medications.
• Educated patients on proper medication usage, side effects, and potential interactions, promoting safety and adherence.
• Improved patient care by providing accurate medication information and counseling services.
• Managed pharmacy staff scheduling, training, and development, fostering a cohesive and high-performing team environment.
• Recruited, trained and managed staff members.
• Maintained up-to-date knowledge of industry trends, regulations, and best practices through continuing education courses and professional networking.
• Contributed to revenue growth through effective cross-selling of over-the-counter medications and health products.
• Collaborated with store management team members on merchandising initiatives, boosting sales of non-prescription products.
• Participated in community health events, offering advice on medications and raising awareness about the role of pharmacists in healthcare.