HUDA NURLYANA ZAHARIN
Paid Media Account Manager
Kuala Lumpur,14
Summary
A passionate and self-driven digital marketing specialist with a proven track record of success, I bring 2 years of valuable experience from working in London and 3 years in Kuala Lumpur. My expertise lies in performance marketing and paid social marketing, and I have experience navigating both the European and APAC markets. Having worn various hats in the marketing field, I have honed my skills to become a professional adept at guiding businesses to shine brightly in the digital landscape.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Paid Media Account Manager
Media Monks
Kuala Lumpur, Kuala Lumpur
05.2024 - Current
- Focusing in programmatic advertising, working to optimise strategies and performance for APAC clients.
- Engage and communicate with clients to understand their business challenges, ambitions, project requirements, and any limitations. Foster strong client relationships by leading and managing internal and external meetings and presentations to ensure alignment on campaign objectives and strategies.
- Provide comprehensive platform training, empowering clients to operate independently and meet their programmatic goals confidently.
- Contribute as a key member of the execution team, performing daily optimisations on programmatic platforms to achieve best results. Prioritise improving KPIs, such as achieving a 2x month-over-month reduction in cost per action.
- Conduct detailed performance analyses and produce insightful reports to guide clients in reaching their KPIs, presenting data-driven recommendations for continuous improvement.
- Manage commercial activities, including documenting client communications (such as sign-offs and closures), ensuring timely invoicing and payments, and updating finance sheets, trackers, and tools. Assist in gathering data for profitability analysis to support financial health and campaign success.
- Oversee internal billing processes and maintain transparent, consistent communication with clients on all financial and operational aspects to ensure mutual alignment.
Data & Insights Analyst
Media Monks
Kuala Lumpur, Kuala Lumpur
11.2023 - 05.2024
- Develop and implement paid boosting plans to enhance the reach and engagement of influencer campaigns.
- Coordinate with the influencer marketing team to understand campaign objectives and target audience.
Monitor and optimise paid boosting activities to maximise campaign performance and ROI. - Prepare comprehensive performance reports, including both paid boosting and organic performance analysis, to evaluate campaign success and identify areas for improvement.
- Provide insights and recommendations to improve future paid boosting strategies and campaign outcomes.
- Provide research and analysed data to derive actionable insights that empowered the strategy team in developing winning client approaches, contributing to research reports, presentations, and client updates during meetings
Paid Social Account Executive
Cubaka
07.2022 - 11.2023
- Oversaw a monthly client paid budget of £60,000 on one platform only
- Implemented, scheduled, optimized, and managed buying responsibilities for designated clients to ensure understanding and delivery of the respective brands' KPIs, price guarantees, and commitments
- Constructed post-buy reports, providing actionable analyses for onward implementation
- Used data to engage in discussions with media owners and clients
- Tracked daily spend and provided regular analyses on performance against forecasts, making necessary adjustments to fulfill set objectives
- Stayed up-to-date with market trends and developed creative ideas that were one step ahead of the competition
- Produced reports ranging from daily spend/pacing tracking, weekly and monthly performance reports, post-campaign analysis reports, as well as quarterly and yearly reports
E-commerce Online Studio Coordinator
Loop Generation
04.2022 - 07.2022
- Ensuring SEO is being implemented throughout the site
- Editing and uploading products on to the website for all channels
- Ensuring stock available and site ready in timely manner
- Creating clear, concise and engaging copy for product
- Google Analytics to monitor daily KPI's and track customer behaviour
- Planning, scheduling and creating Launch Plan
Performance Marketing Executive
Cause Effect
05.2021 - 12.2021
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid & organic ads for various international and local companies
- Managing budgets for all client's paid ads, to ensure budget effectiveness and deliver ROI
- Coordinate regular deep dives into the acquisition performance, do monthly reports for each client and analyze the performance of advertising campaigns
Digital Marketing Executive
Whimsigirl Design
01.2021 - 04.2021
- Managing and execute Email Marketing & Facebook Ads
- Lead creative voice & campaign strategist across all owned and paid channels for growth and retention
- Content creating for the brand's social media
- Promote company's product and services in the digital space
- Enhance brand awareness in the digital space
Education
BA - Fashion Marketing
London College of Fashion
01.2015 - 01.2018
Foundation - International Introduction of the Study of Fashion
London College of Fashion
01.2014 - 01.2015
Skills
Meta Ads
Linked Ads
DIsplay & Video 360
Campaign Manager 360
Twitter Ads
Pinterest Ads
TikTok Ads
Shopify
Google Analytics
Microsoft Excel
Meta Certified Media Buying Professional
Meta Certified Media Planning Professional
Campaign manager 360 Certification
Display & Video 360 Certification
Leadership Experience
- MAKNA (Majlis Kanser Nasional Malaysia), Volunteer, 2021, Work closely with other people on building the capacity of Malaysian communities to participate in improving the status quo and committing in making a difference proposing real change to the existence Sexual Harassment Bill in November.
- London College of Fashion, UK, Event Coordinator, 2018, Hosting guests and guest speakers. Planning the events from concept to production.
- London College of Fashion, UK, Course Representative, 2017, Communicate any changes or new ideas that my course team have. Communicate between my course team and the member of staff in our University.
- Fused Productions, Studio Assistant, 2016, Assisting to setup the studios & editing photographs. Talking with customers about appointments, etc.
- Malaysia Fashion Show, Backstage Dresser, 2013, Helping designer set up the models & collecting clothes from different locations.
- AWAM (All Women's Action Society), Volunteer, 2012, To raise awareness and advocate.
Certification
Display & video 360
Timeline
Meta Certified Media Planning Professional
09-2024
Meta Certified Media Buying Professional
09-2024
Display & video 360
08-2024
Campaign Manager 360
08-2024
Paid Media Account Manager
Media Monks
05.2024 - Current
Data & Insights Analyst
Media Monks
11.2023 - 05.2024
Paid Social Account Executive
Cubaka
07.2022 - 11.2023
E-commerce Online Studio Coordinator
Loop Generation
04.2022 - 07.2022
Performance Marketing Executive
Cause Effect
05.2021 - 12.2021
Digital Marketing Executive
Whimsigirl Design
01.2021 - 04.2021
BA - Fashion Marketing
London College of Fashion
01.2015 - 01.2018
Foundation - International Introduction of the Study of Fashion
London College of Fashion
01.2014 - 01.2015
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