Hou Chong Teng
Seremban
Summary
With a global background in marketing, sales & events, I am passionate about crafting compelling brand narratives and driving engagement. With a background in digital marketing, I specialize in developing innovative strategies to connect brands with their target audiences. My expertise includes social media marketing, email campaigns, and SEO optimization. I'm known for my collaborative leadership style and ability to inspire cross-disciplinary teams to achieve shared goals. I believe that true progress comes from collaboration and dialogue, and I'm committed to fostering inclusive environments where diverse perspectives are valued and heard.
Overview
12
12
years of professional experience
Work History
Deputy Head of Marketing & Event
Q Study Sdn. Bhd.
11.2021 - Current
- Develop comprehensive event proposals, encompassing timelines, venue selection, and budget allocation, ensuring alignment with organizational goals
- Proficiently manage and coordinate all facets of event marketing and logistics, demonstrating expertise in strategic planning and operational execution
- Strategically lead both online and offline promotional endeavours for events, leveraging social media campaigns, Google Ads, and diverse marketing channels to optimize audience engagement and event attendance
- Perform thorough post-event evaluations to extract valuable insights and lessons learned, providing actionable feedback to refine future event strategies and enhance overall performance
- Identify new client acquisition opportunities and innovate event concepts, strategically expanding the organization's portfolio.
Senior Manager
Q Study Sdn. Bhd.
08.2020 - 10.2021
- Develop and maintain relationships with partner universities
- Identify market needs and collocated with the marketing team
- Managing inbound and outbound partners
- Organize educational virtual events to reach out to global students
- Implement Digital Marketing and promotional activities to support the events/ development of the company
- Conduct product training/ update for HQ and overseas staff
- Provide consultation service to potential students and parents regarding overseas tertiary studies.
Assistant Marketing Manager
Q Study Sdn. Bhd.
08.2019 - 07.2020
- Country Manager for Indonesian students recruitment
- Plan and manage events/ international education fairs
- Implement new marketing and promotional activities to support the events/ development of company
- Provide consultation service to potential students and parents regarding overseas tertiary studies.
Marketing Executive
AIMST University
10.2017 - 07.2019
- Developing and implementing Marketing Plans
- Provide consultation service to potential parents and students, including walk-in customers, emails, phone inquiries and exhibitions
- Plan and manage school fairs, school talks, open days, previews and other related marketing events
- Implement new marketing and promotional activities to support the development of university through business trip/visit to companies, factories, schools, colleges and NGOs
- Facilitate the advertising and promotions for university
- Learnt how to communicate and engaged with customers with specialized needs
- Gained experiences in the field of marketing and business.
Telemarketing Officer
AIMST University
03.2014 - 09.2017
- Provide consultation service to fresh graduates of secondary schools and pre-university
- Learnt how to communicate and engaged with customers with specialized needs
- Gained experiences in the field of marketing and business.
Internship Student
Centre for Drug Research (CDR), USM
07.2016 - 09.2016
- Exposed to postgraduates research environment
- Working independently with lab assistants and supervisor
- Main instrument used in research project is High Performance Liquid Chromatography (HPLC).
Finance Office Assistant
Lingkaran Trans Kota Sdn Bhd (LITRAK)
01.2012 - 07.2012
- Assist in daily office tasks and documentation.
Education
Bachelor's Degree in BioTechnology -
AIMST UNIVERSITY
01.2017
Higher Secondary/Pre-U/"A" Level -
SMK KING GEORGE V
01.2011
Skills
- Strategic Planning
- Staff Oversight
- Cost Analysis And Savings
- Quick Decision-Making Abilities
- Corrective Action Plans
- Team Guidance
- Sales Strategics
- Executive Leadership
- Stakeholder Relationship Development
Languages
- Bahasa Malaysia
- English
- Mandarin
Timeline
Deputy Head of Marketing & Event
Q Study Sdn. Bhd.
11.2021 - Current
Senior Manager
Q Study Sdn. Bhd.
08.2020 - 10.2021
Assistant Marketing Manager
Q Study Sdn. Bhd.
08.2019 - 07.2020
Marketing Executive
AIMST University
10.2017 - 07.2019
Internship Student
Centre for Drug Research (CDR), USM
07.2016 - 09.2016
Telemarketing Officer
AIMST University
03.2014 - 09.2017
Finance Office Assistant
Lingkaran Trans Kota Sdn Bhd (LITRAK)
01.2012 - 07.2012
Bachelor's Degree in BioTechnology -
AIMST UNIVERSITY
Higher Secondary/Pre-U/"A" Level -
SMK KING GEORGE V
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