HERNI HILDA NORHAYAT

• Primary responsibility is to increase revenue from current accounts and acquire new clients, specifically targeting OTT market.
• Currently managing close to 2Tbps trans-border capacity and building active funnels from potential OTT customers.
• Highlights include securing new customers such as Starlink Gateway connectivity IPLC for three-year contract, and Edotco DPLC for ten-year contract. Won over multiple 100G contracts from competitors, customers including TRUE and AWN, and have achieved 100% contract retention rate for Thailand accounts.

2022:

• Tasked to revive dormant accounts and hunt opportunities from new customers with focus on OTT and Data Center Hyperscale players.
• Secured 10-year contract for DPLC link with Fiberail.
• Negotiated, establish contract and collected backdated charges for T3 tower colocation from U Mobile and YTLC.

2019-2021:

• As Virtual Team Lead, I manage key domestic account clients, including Malaysian telecom and mobile providers, ISPs, and global service providers, catering to their domestic and international connectivity needs.
• Primary projects managed by my team include fiberisation of over 300 U Mobile's sites across Peninsular Malaysia, tower colocation, trunk network, aggregator network and IPLC.
• Secured new customers - Amazon, GlobalGig, Lights Up

• Key member in formulating sales strategies, accountable for all marketing, sales, and promotional activities related to SEAX's product and service offerings.
• Secured first sales order in the 2nd month of joining the company.
• Conducted marketing and awareness activities to major Telecom providers in Malaysia, Thailand, Cambodia, Myanmar, Vietnam and Hong Kong resulting a healthy Sales Pipeline.
• Provided substantial assistance to the Management team in sourcing solutions for SEAX's backbone protection link.

• Reporting directly to Chief Marketing Offer, main responsibility is to formulate and execute overall sales forecasting, budgeting and planning.
• Led and managed a team of 8 Sales Managers covering all 60 Domestic and International wholesale customers
• Hired, trained, coached and mentored Sales team from various background.
• Responsible in solution sourcing for end-to-end international connectivity with main objective to provide most reliable and cost-effective solution to customers.
• Successfully grew Thailand market from multiple 10Gbps capacity in year 2012 to 1.3Tbps by end December 2018.
• Secured 600Gbps capacity from Thailand carriers in year 2018 with annual contract value of RM14million
• Penetrated beyond Thailand – secured sales from Vietnam and Cambodia Provider.
• Secured Google account; 200Gbps Malaysia to Singapore in year 2015.

• Developed and led a team of 4 Sales Managers for Fiberail’s International customers accounts
• Revenue from International Alliance accounts for 60% of total Company Revenue
• Secured new and additional sales from all major Thailand customers i.e TOT, AWN, TRUE, JASTEL, SYMPHONY and UIH
• Other major accounts are Singtel, Pacnet / Telstra, AIMS, NTT, ViewQwest, TM Global, TATA, T-Systems, Verizon, VADS
• Secured long term contract from HGC HK of multiple 2.5Gbps from Thailand border to Singapore.

• Increased Revenue from VADS: from RM800K annually in 2006 to RM12million annually in 2012.
• Main accounts are MAXIS, CELCOM, U Mobile and VADS
• Under VADS account, secured International providers requirements and most notable ones are AT&T, BT, Singtel and Vodafone
• Secured U Mobile contract with revenue of RM3.5million annually in 2012.
• Total contract managed in the year 2012 was RM30million.

• Led the team to upgrade to ISO Quality Management System 9001:2000 Certification
• Ensuring company operates according to processes and procedures required to maintain ISO certification.
• Performed root cause analysis of recurring issues, implementing corrective actions to prevent future occurrences.
• Streamlined quality management processes for improved efficiency and reduced errors.
• Secondary role was to assist Legal Manager to draft contract agreements and was internal liaison for all regulatory matters